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1、12No. 363, 19.9.2010Prof. So York-kee Clement蘇鑰機下回 十方吐露 將訪問葛菲雪教授 Prof. Sian Griffiths will be featured in the next instalment of TEN QUESTIONS FOR.預告 Coming1在中大唸書時有甚麼難忘回憶？ What do you recall most vividly from your undergraduate days at CUHK?最難忘是那時中大建築物很少，地方很寬廣，校園很美麗。我們會到火車站旁的海邊租舢舨，划到當時還是個小村落的馬鞍山。崇基學
2、院還有中秋泛舟賞月和爬馬鞍山等活動。那些影響了我學術和個人發展的師友 ，包括金耀基、李沛良 、鄧龍威、陳海文 、李金銓和朱立等教授，我也銘記於心。My fondest memory is of the beautiful campus which was more spacious and had fewer buildings. We could rent a small sampan at the seashore near the train station and ride it to Ma On Shan, then a small village. I remember Chung
3、 Chi College student activities like boat-rowing on Mid-Autumn Festival and climbing Ma On Shan. I also hold dear memories of schoolmates and professors who had helped shape my academic and personal development including Prof. Ambrose King, Prof. Rance Lee, Prof. Stephen Tang, Prof. Chan Hoi- man, P
4、rof. Lee Chin-chuan and Prof. Leonard Chu. 2在美國取得博士學位後， 為何回到母校任教？ After completing doctoral studies in the US, what made you come back to Hong Kong and to your alma mater?我一直想回中大任教，因為我覺得，比起在香港當個傳媒經理，或在美國當個大學教授，返港教書會有更大貢獻。我在中大取得學士和碩士學位 ，很感激母校栽培，希望能有所報答。在美國唸書時，李沛良教授曾寄給我一張聖誕卡，鼓勵我學成後回母校任教。I always wante
5、d to come back and teach at CUHK, because I thought I could do much more than becoming a media manager in Hong Kong or a professor in the US. I got my bachelors and masters degrees from CUHK, and I always felt deeply thankful to it and I hoped to be able to reciprocate. In fact, when I was studying
6、in the US, Prof. Rance Lee once sent me a Christmas card encouraging me to come back to teach for my alma mater after graduation. 3出任新聞與傳播學院院長 ，有何領悟？ What have you learned from your duties and experience as Director of the School of Journalism and Communication (SJC)?領導一所學院必須全心全意、竭盡所能，並且虛心聽取同事意見。重大事
7、項應集思廣益，共同決定；還要懂得易地而處 ，從不同角度觀照事物，切忌自以為是，抱殘守缺。另外還須栽培年輕同事，讓他們逐步接班。The head has to commit whole-heartedly to his duties and to try his best. He should never shy away from picking colleagues brains and making decisions collectively regarding important matters. He should be able to see things from differe
8、nt perspectives and not become dogmatic. It is also important to groom younger colleagues and prepare them to take up key positions. 4在培養專業新聞工作者方面，學院有何貢獻？ How do you assess the role SJC plays in grooming media professionals?本學院是亞太區最佳的新聞學院之一，也是香港同類學院 中歷史最悠久的。在過去四十五年，我們為新聞界培養了 眾多傑出從業員和研究者，行內許多資深高層和總編都
9、是 我們的校友 。舉個例子，開放給全港記者參加的中大新聞 獎，得獎的大部分是中大校友 。It is the oldest among such institutions in Hong Kong, and one of the best in the Asia-Pacific region. We have been nurturing media professionals and researchers for the past 45 years. Many senior media managers and chief editors are our alumni. To give an
10、 example, in the bi-annual CU Journalism Award, which is an open competition for journalists in Hong Kong, CUHK alumni make up a large portion of winners. 5學院未來有何新發展？ What are the schools latest initiatives?四年制實行在即，我們計劃屆時推出兩門新課程，分別為 整合營銷傳播及全球媒體與傳播。我們也會擴大現有授課 範圍，從以往側重印刷新聞媒體，改為涵蓋在網絡上進行 的說服性傳播，如廣告、公關和創
11、意媒體。我們也在為學生物色更多海外交換機會， 並與其他知名大學開拓研究合 作契機。In the upcoming four-year curriculum, we plan to introduce a couple of new programmes in (1) integrated marketing communications and (2) global media and communication. We will also broaden our existing curriculum from primarily print-based journalism to web-
12、 based persuasive communication such as advertising, PR and creative media. We are in the process of expanding overseas exchange opportunities for our students, and will build more research links with other prestigious universities. 6本地傳媒的未來發展， 是趨向更好還是更壞？ Do you see any emerging trends in the local
13、media? For better or worse?顯然，新聞業正面臨翻天覆地的變化。印刷報章會否被淘 汰？網上媒體能否獲得足夠的廣告收入？禍兮福所倚，福 兮禍所伏。對傳媒行業來說，借用狄更斯的名句： 這是最 好的時代，也是最壞的時代。 這肯定是現有傳媒機構去 反省和再次邁出步伐的時候。Obviously the news media are facing a sea change. Will print newspapers become obsolete? Can online media get its fair share of advertising revenue? Danger
14、s and opportunities abound, and they go hand in hand. To quote Charles Dickens, It is perhaps the best of times and the worst of times. It is definitely the time for the existing media organizations to reflect and try to find their ways forward. 7科技發展如何改變傳媒文化？ How have technological innovations affe
15、cted or shaped our media culture?網上媒體愈來愈受歡迎，我們愈來愈急不及待，專注的時 間愈來愈短，期望愈來愈大。我們習慣於免費媒體 （網上 新聞和免費報） ，也有更多選擇。但是，我們對媒體又是 否有足夠的認識，好讓我們應付排山倒海而來的資訊？我 們又是否在意傳媒提供的產品的品質？我們是否能做些甚麼，把傳媒工作的手法導入正軌，建立更好的 傳媒文化？我們全都牽涉其中 ， 責無旁貸。With the increasing popularity of online media, we have become more impatient, have shorter at
16、tention span and higher expectations. We are accustomed to free media (online news and free dailies). We have more choices. But are we media literate enough to handle the information overload? Do we care enough about the quality of media products? Can we do something to help shape better media practice and culture? We are all in it and we better do something about it. 8怎麼會想到出版一人 一故事 ？ What prompted you to publ
