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1、 CGW :209_p 1/29/09 3:23 PM Page 1Kung Fu Panda changes at Supinfocom. Viewpoint 14 Realistic, emotive digital characters are coming of age, so why arent more studios taking advantage of this digital movie revolution?Back Products 46 Recent software and hardware releases.26173438“The films real brea
2、kthrough is technological. Digital and other screen wizardry made it possible for Pitt to play a character from withered old age to adolescence. Its nothing less than the discovery of the cinemas Fountain Of Youth. This Button changes everything.”James Verniere, Boston Herald“It was Thanksgiving 193
3、0, I met the person who changed my life forever.”FO R Y O U R CO N S I D E R ATI ONFOR Y O U R CO N S I D E R ATI O NFO R Y O U R CO N S I D E R ATI ONFO R Y O U R CO N S I D E R ATI ONBEST VISUAL EFFECTS 2009 Paramount Pictures. All Rights Reserved.PARAMOUNTGUILDS.COMBEST VISUAL EFFECTSCGW :209_p 1
4、/29/09 3:24 PM Page 1August 2008EditorsNoteThe year 2008 was a good one for visual effects and animated films, especially in terms of variety. And, 2009 looks promising, as well. What is in store for us? Are there any big, new trends? Recently, Tim Sarnoff, president of Sony Pic- tures Imageworks, p
5、rovided a glimpse into the studios current and near-future plans as it gears up for another year of what it does best: entertain. As 2008 was winding down, Imageworks remained in high gear, releasing the fast-paced Eagle Eye, the spy thriller Body of Lies, and the World War II drama Valkrie. 2009 st
6、arts off “super,” with the film adaptation of the comic- book series Watchmen, followed by heroes of a different spe- cies inG-Force. The animated featureCloudy with a Chance of Meatballs will be served up at the beginning of 2010. “We are active and fully engaged,” says Sarnoff, who adds a num- ber
7、 of other projects to the list, including Tim BurtonsAlice in Wonderland (2012) and Cats it is spreading to the consumer level, on stereo monitors for computers and televisions, and soon cell phones. “With these distribution options, 3D in theaters is just a starting point, not an ending point where
8、 it was before,” he adds. Another trend that will continue in 2009, according to Sarnoff, is process innova- tion. “The innovations are more subtle these days than in the past. Someone was always innovating and doing something new for every film,” he explains. “This year and for the foreseeable futu
9、re, we will be looking to become innovators in terms of the processes by which we create the work. All the shots we are seeing today from everyone are goodthe critics arent even mentioning most of the invisible visual effects work anymore because it is getting so good. People can no longer look at a
10、 movie and criti- cize the work because it is embedded in the movie itself.” Sarnoff attributes that to the slow, gradual process by which visual effects are no longer considered postproduction; they are now considered production. “I do not think there is a film now where we are not in on the very b
11、eginning conversations when the film is being set up,” he says. “There was a time when a film was set up and, after the shoot, they would get the visual effects done as sort of an afterthought. I think this change has been the best part of what we have been able to accomplish as an industrythat visu
12、al effects is a production thought, not an afterthought. Its also now a script thought, where writers are involved in that conversation. Were no longer talking about what can be done, but how it can be done.” At Imageworks, Sarnoff believes the next level of innovation will be in changing the studio
13、s global processes. That includes improved efficiencies and extending the use of assetsa growing trend throughout all walks of life today. “We are looking to im-Entertaining ThoughtsThe Magazine for Digital Content ProfessionalsEDITORIAL KAren moltenbrey Chief editor (603) 432-7568 36 east nashua r
14、oad Windham, nH 03087Contributing Editors Courtney Howard, Jenny Donelan, Audrey Doyle, George maestri, Kathleen maher, martin mceachern, barbara robertsonWIllIAm r. rIttWAGe Publisher, President and Ceo, CoP CommunicationsSALES lIsA blACK national sales manager Classifieds education recruitment (8
15、77) CGW-Post 249-7678 fax: (214) 260-1127editorial office / lA sales office: 620 West elk Avenue, Glendale, CA 91204 (800) 280-6446 PRODucTIOn KAtH CunnInGHAmProduction Director (818) 291-1113mICHAel VIGGIAno Art Director CHrIs sAlCIDo Account representative (818) 291-1144Computer graphics World M
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