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1、MARKETING PLAN OF PARADISE UMBRELARHand of heaven umbrellas, walking paradise1MediaInteractiveContact Us Lorem ipsum dolor, 03663, State, Country / P. 123 456 7890 / 1CATALOGUECORPORSTIONCORPORSTIONBRSNDBRSNDCATAGORYCATAGORYMARKETINGMARKETINGSWOT ANALYSIZESWOT ANALYSIZEMARKETING STRATEGYMARKETING ST
2、RATEGYSUMMARYSUMMARY2MediaInteractiveContact Us Lorem ipsum dolor, 03663, State, Country / P. 123 456 7890 / MediaInteractiveParadise umbrellaParadise Umbrella is one of the largest professional umbrella companies.Contact Us Lorem ipsum dolor, 03663, State, Country / P. 123 456 7890 / Start HereEXCE
3、LLENCE COMES FORM KEEPING DOING LEADER OF UMBRELLA IN CHINAGoalsGoalsLeading the new model of umbrella businessNatureNatureIntegration of planning, sales and exportsIdeaIdeaClosing to the beneficiary groups; serving the masses ; puerile3SOMETHING ABOUT US Write some lines about your businessParadise
4、 trademark is one well-know trademark in china. The leading products of the company PARADISE brand sun-umbrella is Chinese famous brand, which is known for light, new, elegant, solid. The product quality and process of paradise umbrella represents the world advanced level in umbrella. The company ha
5、s high reputation and extensive effect in domestic and international market. It has 46 sales branches and office in our country , with a basic lineup of sales network of more than 5,000 shopping centers in large and medium cities, the total distribution of more than 700 total distribution and 550 st
6、ore. With excellent quality and integrity service, she has won the overwhelming majority of the consumer market, an he highest domestic market share for 12 consecutive years among counterparts of our country.The company has strong technical force, strict quality management system, measuring system,
7、the standardization system, information system, and modern scientific management tools to maintain the potential advantage of sustainable development. All those lead to the undisputed leading position of paradise umbrella and make she become the leading enterprises and an excellent representative of
8、 the Chinese umbrella industry recognized. For more information please visit our website:MediaInteractive CREATIVE SLOGAN GO HEREContact Us Lorem ipsum dolor, 03663, State, Country / P. 123 456 7890 / 4For more information please visit our website:MediaInteractive CREATIVE SLOGAN GO HEREContact Us L
9、orem ipsum dolor, 03663, State, Country / P. 123 456 7890 / 51 1、Raincoat poncho SeriesRaincoat poncho Series2 2、Common people seriesCommon people series3 3、Fashion Beauty SeriesFashion Beauty Series4 4、Straight rod seriesStraight rod series5 5、Lightweight mini seriesLightweight mini seriesCATAGORYF
10、or more information please visit our website:MediaInteractive CREATIVE SLOGAN GO HEREContact Us Lorem ipsum dolor, 03663, State, Country / P. 123 456 7890 / 6rain umbrella, sun umbrella, straight umbrella, folding umbrella, three folding umbrella, folding umbrella, advertising umbrella, garden umbre
11、lla, beach umbrellacraft umbrella, other varietiesCATAGORYMEET THE CREWphoto57cmx8g long: 24cm Weight: 315g UPF30 Flash Silver SilkMediaInteractive CREATIVE SLOGAN GO HEREContact Us Lorem ipsum dolor, 03663, State, Country / P. 123 456 7890 / 7photoWeight: 315g long: 24cm UPF30 UVA35 UVA40 UVA25% Pr
12、otection ColloidphotoWeight: 315g long: 24cm UPF10 UVA=0 Transparent SkyParadise Umbrella8THE PARADISE UMBRELLA MARKET PROMOTIONPurposePurposeTo provide consumers with good quality， stylish and beautiful on behalf of umbrella brand personalityParadise umbrella beautiful heart give love，romanticTopic
13、sTopicsG GoaloalA college student，fashionable young people whitecollar workers8Paradise UmbrellaANALYSIS OF MARGETING ENVIRONMENT MARGETING ENVIRONMENT Areas With a ConcentrationDomestic CompetitionFunctional DiversificationDomestic Consumption9Paradise Umbrella10 Market to Analyze the Current Situa
14、tionConsumer preferences trend analysis through the market survey can see that consume for the be fond of QingYuSan trend15-30below1531-80above80SAMPLES OF GRAPHIC CHARTGood quality and style15-30yuan 79.7%Low quality and patternBelow 15yuan 27.5%Extremely good quality and beautiful31-80yuan 10%Abov
15、e80yuan 5%MediaInteractive CREATIVE SLOGAN GO HEREContact Us Lorem ipsum dolor, 03663, State, Country / P. 123 456 7890 / 11Best quality and lovelyParadise Umbrella12 Paradise Umbrella SWOT AnalysisOur team invest the “paradise”umbrella for a long time,we analize the umbrella from four aspects.AdvantagelGood quality and brand l Fast market reaction lGood channel managementlThe package is not novel. lLess good channels lLess adventismentDisadvantagelEnormous
