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1、 上海大众汽车斯柯达经销商 试乘试驾车、 售后服务车及总经理公务车管理规定 （2012版） SKODA Dealer Test Drive Car / Service Car / GM Business Car Management Regulation Version 2012 上海大众汽车斯柯达（以下简称“斯柯达”）为了建立良好的斯柯达品牌形象，充分宣传斯柯达产品的品质和性能，增加品牌和产品的认知度和美誉度，特提供试乘试驾车、售后服务车和总经理公务车支持，并制定相关管理规定。 In order to build good brand image of SKODA, fully convey
2、 the quality and feather of SKODA products, increase reputation, SVW-SKODA (hereinafter referred to as SKODA) especially provides test drive car / service car / GM business car support and makes the relevant management regulation. 一、 补贴 Compensation 1、试乘试驾车辆补贴 Compensation to the test drive car 试乘试驾
3、车补贴最高为不含税经销商价的30%。 The maximum compensation to test drive car is 30% of dealer price w/o VAT. 1.1、 首次补贴 Initial compensation 试乘试驾车完成配置并上牌后即给予相应车型不含税经销商价10%的首次补贴。 Initial compensation, 10% of dealer price without VAT, will be offered after the test drive car were purchased and registered. 1.2、 服务质量补贴
4、 Service quality compensation 根据2012年神秘客与销售服务质量调研中相应试乘试驾模块的成绩，全额或部分发放服务质量补贴。 上限为相应车型不含税经销商价的15%， 发放期为2013年年初。 具体如下： The service quality compensation, up to 15% of dealer price without VAT, will be offered at the beginning of Y2013 according to the result of test drive items in MS and SQS done in Y20
5、12. The details as followed： 服务质量补贴不含税经销商价15系数A系数B； Service quality compensation = dealer price w/o VAT15coefficient A coefficient B； 1.3、 试驾里程补贴 Mileage compensation 试驾里程补贴仅针对在2012年使用并已安装车载GPS终端的试乘试驾车，且车辆运行必须符合如下规范： Mileage compensation is designed to the test drive car equipped with GPS in 2012, w
6、hich should comply with following rules: 行驶范围：在指定线路内行驶 Driven path: test drive car should be driven in specified path 行驶频率：两周内至少有一次试驾记录 Driven frequency: a time per two week at least 考评方法 Method 考评项 Item 考评结果 Result 补贴比例 Ratio 系数A Coefficient A 是否主动提供试乘试驾服务 Whether or not provide test drive service
7、actively 按车型统计当年MS检查中不主动不主动提供试乘试驾服务的次数 times of not providing test drive service actively in MS check this year ( Every car type separately evaluated ) 0 次不提供 0 time 100% 1 次不提供 1 time 80% 2 次不提供 2 times 60% 大于 2 次 More than 2 times 0% 系数B Coefficient B 试乘试驾服务满意度 Test drive service satisfaction 当年SQ
8、S中试乘试驾服务满意度平均得分 Average sores of test drive service satisfaction in SQS check this year 90 100% 80X8 0 试驾里程补贴试驾里程合计1元补贴比例 Mileage compensation = Mileage Summation 1RMB/km ratio 1.4、 附件补贴 maintenance accessory compensation 提供单车2000元的附件购买补贴，同时借助HIC项目检查其使用状况，并根据检查结果在2013年年初发放相应补贴。检查与补贴发放原则如下： Set 2000R
9、MB/car as maintenance accessory compensation. Check the accessory usage by the project HIC, and offer the compensation in the beginning of Y2013 based on check result. The rules as follow: 单车配齐指定附件方可获得2000元附件补贴； 2000RMB compensation will be only offered to the car equipped with appointed accessories
10、 totally. 经销商一年接受1或2次试驾车附件使用情况检查， 先普查后抽查。 两类检查都涵盖所有试驾车辆。 The usage of accessory will be check one or two times to each dealer. First one is full-scale check and the other is random. Each check covers all test drive cars of each dealer respectively. 经销商所有试驾车辆在普查中被证实已配齐附件则不再抽查，补贴按普查结果计算。反之则在普查后再接受1次随机
11、抽查，补贴按抽查结果计算。 If the usage of accessory to each car were proved in the full-scale check, the dealer will not be checked again and the compensation will be offered on the full-scale check result. Otherwise, the dealer will be check again randomly, and the compensation will be offered on the random ch
12、eck result. 2、售后服务车补贴 Compensation to service car 售后服务车配置完毕且上牌后即给予相应车型不含税经销商价22%的补贴。 Service carSkoda will offer dealer 22% of dealer price without VAT as compensation after registration. 3、总经理公务车补贴 Compensation to business car 总经理公务车上牌并且按总部要求安装指定的附件后给予相应车型不含税经销商价10%的补贴。 Business carSkoda will offer
13、 dealer 10% of dealer price without VAT as compensation after registration and installation of allocated accessories. 二、 配置要求及额度 Requirement and Quotas 试乘试驾车Test drive car： Fabia晶锐 Octavia明锐 Superb昊锐 年目标1200台以上的4S店 The annual target1200 4S 1.4L AT 晶灵版 1 辆 1.6L AT 晶享版 1 辆 1.4T DSG 逸尊版 1 辆 1.6L 16V AT
14、 逸俊版1辆 明锐 RS 1.8T AT 贵雅版 1辆 2.0T AT 尊雅版 1辆 年目标在500台1199台的4S店 500The annual target1199 4S 1.4L AT 晶灵版 1 辆 1.6L AT 晶享版 1 辆 1.4T DSG 逸尊版 1 辆 1.6L 16V AT 逸俊版1辆 2.0T AT 尊雅版 1辆 年目标在500台以下的4S店 The annual target500 4S 1.6L AT 晶享版 1 辆 1.4T DSG 逸尊版 1 辆 1.6L 16V AT 逸俊版1辆 2.0T AT 尊雅版 1辆 D1以上级别的异地分支机构(含D1) Branc
15、hes in different city level above D1(incl.D1) 1.6L AT 晶享版 1 辆 1.4T DSG 逸尊版 1 辆 2.0T AT 尊雅版 1辆 上述试乘试驾车须为最新款上市车型，颜色为主沟通色，并且安装选装包。 The concerning test drive car should be the newest launched model in communication color, installed the selected package. 售后服务车Service car： Octavia 2.0L or 1.6L 反射银 4S店 1 D
16、3分支机构branch 1(经总部批准approved by HQ) 总经理公务车GM Business car： Superb 2.0TSI手自一体尊雅版 （颜色不限） 4S店 1 总经理公务车须加装选装包。待后排娱乐系统开发完成，之后开业的经销商须安装此附件。 GM business car should equip with selected package. After the rear seat entertainment system developed, new dealers opened later should install it. 试乘试驾车保养维护附件 Maintenance accessories for test drive car： 数量 Quantity 晶锐 Fabia 明锐 Octavia 昊锐 Superb 挡泥板 Mud Flaps 1 套/年 1set/year ZSF826002 ZMR826101 ZSS826101 锌合金牌照框
