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1、 豫园商城企业业介绍绍（2012版 ） Company introduction（ 2012）目目 录录录录 CONTENTCONTENT豫园商城概览览 Yuyuan Tourist Mart Overview豫园商城业绩业绩 Yuyuan Tourist Mart Results豫园商城愿景 Yuyuan Tourist Mart Vision豫园商城核心竞竞争力 Yuyuan Tourist Mart Competencies豫园商城，源于150多年前清同治年间的老城隍庙市场，是海派商市的“风水宝地”，是上海古城的发源地，其前身豫园商场系中国第一家上市的商业股份有限公司（600655），有
2、“中华商业第一股”之美誉。【豫园商城概览览】Yuyuan Tourist Mart OverviewYuyuan Tourist Mart (hereinafter referred to as Yuyuan) is the cradle of Shanghai Old Town, it also used to be the first listed company in China of its industry. 【豫园商城概览览】Yuyuan Tourist Mart Overview1992年，上海豫园旅游商城股份有限公司正式挂牌成立，开创了跨部门、跨地区、跨所有制商业企业改制的先河
3、。2002年，民营高科技企业复星集团成为豫园商城第一大股东，为其注入了更多的活力、动力与搏击资 本市场的能力。Yuyuan Tourist Mart went listed in 1992. In 2002, FOSUN, a private hi-tech group became the largest shareholder of Yuyuan. 【豫园商城概览览】Yuyuan Tourist Mart Overview豫园商城已发展成为涵盖黄金珠宝、餐饮、商旅文地产、中医药、旅游零售等商业经营为 主业以及商业投资、战略投资相结合的中国著名商业类 上市公司，旗下拥有3个中国驰名商标、15
4、个上海市著名商标以及众多中华老字号和百年老店等为核心的品牌资源，跻身中国500最具价值品牌第83位。Todays Yuyuan is a famous Chinese commercial listed company whose business scopes cover gold jewelry, catering, business travel culture property, medical, travel retail services as well as business and strategic investment. Its core competitiveness i
5、nclude 3 “Famous Brand of China,” 15 “Famous Brand of Shanghai,” “Time-honored Brand” and “Time-honored Business.” Among the 500 most valuable brand names in China, Yuyuan ranked 83rd. 项项目2010年2011年同比增长长率（%）营业营业 收入 1,207,0231,660,40437.56利润总额润总额88,538104,69818.25净净利润润67,27385,49727.09总资产总资产1,027,288
6、1,225,89319.33净资产净资产456,982509,05611.40总总股本143,732143,732分配情况每股派发0.5元红利每股派发0.7元红利单位：万元【豫园商城业绩业绩 】Yuyuan Tourist Mart Results【豫园商城业绩业绩 】Yuyuan Tourist Mart Results2011年，豫园商城营运品质持续提升、品牌影响持续扩 大、行业地位持续提高、经济 效益持续增长，实现营业 收入166亿元人民币，列商业类 上市公司第 9位；净利润8.5亿元人民币，列商业类 上市公司第4位；市值近120亿元人民币（按2011年底股价），列商业类 上市公司第7位
7、。In 2011, Yuyuans operational performance, brand influence, industrial prestige and financial returns continue to improve. Yuyuan achieve operating income of 16.6 billion yuan, ranking 9th among commercial listed companies. Yuyuans net profit was 850 million yuan, ranking 4th among commercial listed
8、 companies. Yuyuans market value is 12 billion yuan (according to stock price of year end 2011), ranking 7 th among commercial listed companies. 【豫园商城核心竞竞争力】Yuyuan Tourist Mart Competencies豫园商城的核心竞争力：是在于依托人文旅游区的商旅文主题型商圈、多元化发展互为补 充的主业集群以及主业投资和战略投资，再辅以悠久的品牌历史和丰富的文化底蕴，上述五项的结合构成了豫园商城最重要的价值链 即满足消费者“吃、住、行
9、、游、购、娱”六大需求的一站式服务和产品的集成商。The core competences of Yuyuan: The business travel culture area based on a cultural tourist attraction, diversified business development including core business investment and strategic investment, time-honored brand name and rich cultural heritage, these are the most impor
10、tant value chain of Yuyuan. Yuyuan is a one-stop service and product complex that meets peoples needs of “catering, hospitality, transportation, travel, shopping and entertainment.”地处上海中心商业区的豫园商圈，目前已成为全国商旅文地产联动发展的经典案例和最佳示范区，成为融旅游观光、休闲购物与文化体验于一体的“上海城市名片”，年均客流量3700万人次。2010世博年，豫园商圈客流超过5500万人次。Yuyuan bu
11、siness circle, located in Shanghai city center, is a typical case and model of integration of business, travel and culture in China. It is a name card for Shanghai of travel, shopping and cultural experience. Yuyuan has an annual flow of visitors of 37 million. In 2010, the year of Shanghai Expo, 55
12、 million visitors came to Yuyuan. 【豫园商城核心竞竞争力】 商旅文联动联动 能力 Business, Travel and Culture Integration Capacity【豫园商城核心竞竞争力】 商旅文联动联动 能力 Business, Travel and Culture Integration Capacity豫园商圈现有商业经营 面积近10万平方米，经营业绩连续 十四年名列全国大型零售商业企业（单店）销售额第一位。改革开放以来，豫园商城抓住公司重组和改制的历史机遇，充分运用园庙市为一体的战略资源，致力于打造“精致豫园”，造就了上海最中国的地方。
13、 同时，公司又致力于商旅文资源的有机结合，在传承与创新中逐步形成了豫园中国日（节）的概念，使豫园商圈成为“上海市商旅文结合最佳示范区”以及“全国文明旅游景区”。Yuyuan business circle has a floor area of 100 thousand square meters. Its business performance topped its peers in China for 14 consecutive years. Yuyuan is the “Best Practice for Business, Travel and Culture Integratio
14、n of Shanghai.”【豫园商城核心竞竞争力】 商旅文联动联动 能力 Business, Travel and Culture Integration Capacity【豫园商城核心竞竞争力】 商旅文联动联动 能力 Business, Travel and Culture Integration Capacity历史的积淀与延承赋予豫园商城众多优秀的品牌资源，目前公司拥有1个中国名牌、3个中国驰名商标、15个上海著名商标及13个中华老字号品牌，且这些品牌均在各自行业领域内处于领先地位。Yuyuan has 3 “Famous Brand of China,” 15 “Famous Br
15、and of Shanghai,” 15“Time-honored Brand” and 13“Time-honored Business.” All the brands hold leading positions in their respective fields. 【豫园商城核心竞竞争力】 品牌运营营能力 Brand Operation Capacity“老庙黄金”和“亚一金店”两大驰名品牌共同构筑成豫园商城黄金珠宝产业。自2011年起，豫园商城黄金珠宝业从区域性整合国内自主品牌、收购大型珠宝零售企业和吸引国外珠宝品牌投资开拓中国市场等三个方向入手，正积极与境内外优秀企业进行沟通商洽
16、。The LaoMiao Jewelry and First Aisa Jewelry are both “Famous Brand” and contributed to the gold jewelry sector of Yuyuan. 【豫园商城核心竞竞争力】 品牌运营营能力 Brand Operation Capacity【豫园商城核心竞竞争力】 品牌运营营能力 Brand Operation Capacity老城隍庙餐饮业有上海本帮菜源头的上海老饭店、接待国宾名流最多的绿波廊酒楼、集全国地方名小吃之大成的老城隍庙小吃广场、享誉海内外的南翔馒头店等。老城隍庙餐饮业重点关注于拥有品牌和网络渠道优势，具有连锁管理经验和管理团队的餐饮公司，以实现优势 互补，共谋发展。Yuyuans catering sector, also known as Old City God Temple Catering include Shanghai Classical Resta
