商业信函(英文版课件)40页

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1、Business Letters PunctuationA A、B 。 NO SLASH“ A ” or AA, B.A/B (e.g. his/her own computer)Content PlanninglHow much background information is needed?lHow can I best support my conclusions?lWould examples, details, or graphics help readers to understand?lDo I need to do any more research?Three Common

2、 Planning MethodsOutliningBrainstormingClusteringOutliningProgress ReportI. Background A. Details of my being hired B. My objectives the first month II. Work completed to date A. Developed a plan and presented it to the supervisor B. Plan has been approved III. Work to be completed A. Plan will be i

3、nitiated by March 2011BrainstormingJan.2002 Progress Report: - Being hired: interviews; my strengths - My plan: name of the supervisor who approved it? -Susan and I hope the plan will be in place by March 2007.ClusteringMy progressWork finishedHired last yearWork to doStrategies for ConcisenessLift

4、handle and turn to left. Lift the handle and turn it to the left. The arrival of the train is at 2:30 p.m. in the afternoon. The train arrives at 2:30 p.m.At this point in time we need to revise the procedures manual. We need to revise the procedures manual now. There are several reasons why the com

5、pany will not use temporary employees. The company will not use temporary employees for several reasons.It is my belief that renovation of the factory building will increase productivity. Renovation of the factory building will increase productivity. The team members will make an assessment of the q

6、uality of their work. The team members will assess the quality of their work. The company established a policy of providing copy machines at multiple locations throughout the building to enable employees to copy materials easily and efficiently in order to carry out company business in a timely mann

7、er; however, the established policy stipulates that the copy machines not be utilized for personal business. Do not use the company copy machines throughout this building for personal business. The Layout of Business LettersThe date line March 1 20111 March, 20111st March 2011Mar. 1, 20113.1.2011The

8、 inside addressMr. Andrew Chu Production Manager Oriental Weave Co. Ltd. 12/F Commercial Industrial Building 26 Ma Tau Wai Rd. Kowloon, HKSAR Ms. Zhang Jiling Room 1511, Lucky Mansions No. 660 Shang Cheng Rd. Pudong New Area Shanghai 200135China (中国上海浦东新区商城路660号乐凯大厦1511房 间 200135)路 街 道 里,弄,巷 胡同 小区Ro

9、ad (Rd.) Street (St.) Avenue (Av.), Boulevard (Blvd.) Lane Alley Residential quarterAre there any mistakes in these salutations?Dear Professor Ms. Kathy Kim: Hi, there! To whom it may concern Dr. Steve Chen, Ph.D. Mr. / Ms. / Mrs. (+ last name)This is a common and safe way of salutation. Dr. (+ last

10、 name) This addresses a person holding a doctorate or he/she is a physician. Professor (+ last name) This addresses a person with her or his formal title. full nameYou are not aware of the gender of the recipient. Sir or Madam To Whom It May Concern Occupation (e.g. Sales Manager)You do not know who

11、 will read it. Dear SupervisorsYou write to a group of people. Subject: / Re: Complimentary close FormalSemi-formalInformal Yours faithfully, Yours very truly, Faithfully yours, Sincerely yours, Cordially yours,Sincerely, Cordially, (Best) regards, Signature Yours faithfully, Yvonne Chen Yvonne Chen

12、 Regional Sales Manager Enclosure Notation Enclosure: Brochures2 Enc. / EnclosuresEnclosures 1. Commodity Inspection Certificate 2. Insurance Policy The Second Page Heading Mr. Wenling Li 2 March 1, 2011Mr. Wenling Li Page 2 March 1, 2011Inquiries and Requests The First Paragraph p I should apprecia

13、te further details aboutp We should like you to send usp Could you please send mep Would it be possible for p Could you also give me some ideas about The Second paragraph p This company produces a large range of domestic and office furniture, and we are interested in using a number of products from

14、your current range in the manufacture of our goods. (本公司生产各种家用及办公家具, 有 意采用贵公司现有的部分产品应用于家具生 产.)p My company is planning to export its products to the United States. (本公司准备将产品打入 美国市场.)The Third Paragraphp Thank you in advance for your help. p Thank you very much for your cooperation. p I should like t

15、o express my appreciation for your assistance in this matter. Complaints The First Paragraph: Background p Our consignment to Fujita overhead projector pens was delivered this afternoon. p We have just received a consignment of personal computers from your company (details attached). The second para

16、graph: filing complaints pI cannot possibly use the camera you sent me because it has (or appears to have) problems working. The lens is (or appears to be) scratched / dented / cracked / broken / twisted. (划破,碰 坏,出现裂纹,打碎,扭曲)p I really must complain about the quality of the goods that you recently sent us. p You have supplied items which fall far be

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