《BL服饰公司销售经理招聘方案研究》由会员分享，可在线阅读，更多相关《BL服饰公司销售经理招聘方案研究（6页珍藏版）》请在金锄头文库上搜索。
1、1摘要摘要随着经济的发展，市场机制和企业的观念也在随之转变。传统制造业企业也正在向现代制造业企业转变，从而造成企业对营销人才的需求也有了重大转变。原有的营销人员己不能够适应企业的发展，制造业企业正逐步从需要多专多能的营销人才转为一专多能或者是又专又精。这就促使招聘者不断转变自己的观念，紧随制造业企业的变化对营销人才需求的影响来招聘营销人才。因而对制造业企业应如何科学的，有效的，招聘到合适的有能力的营销人员成为越来越多学者关注的焦点。论文首先对销售经理招聘的一般理论进行了阐述，介绍了招聘的概念、意义，招聘的一般流程、人员的甄选的方法和渠道的选择等内容，重点介绍了招聘方案的概念、内容和一些著名企业
2、的招聘方案，以及营销人员的招聘现状，营销人员的素质要求等内容。其次，本文以 BL 服饰公司作为具体对象进行研究。从招聘的一般理论入手，结合 BL 服饰公司的具体情况、实际需求和现行的营销销售经理招聘方案，对 BL 服饰公司的营销销售经理招聘方案进行了研究。重点分析了 BL 服饰公司营销销售经理招聘方案中的问题和问题产生的原因，针对 BL 服饰公司营销销售经理招聘方案中不完善和不合理的地方，运用相关理论，提出了解决对策改进意见。最后结合公司的具体情况提出改进对策实施的配套措施。关键词：关键词：BL，服饰公司，销售经理，招聘方案，研究；，服饰公司，销售经理，招聘方案，研究；AbstractAbst
3、ractWith the development of economy, the market mechanism and the concept of enterprise also changed. Change the traditional manufacturing enterprises are to a modern manufacturing enterprise, thus causes the enterprise demand for marketing personnel is also a major change. The original marketing st
4、aff is not able to adapt to the development of enterprises, marketing personnel, manufacturing enterprises are gradually from the need of more energy to multi-skill or and expertise and precision. 2This prompted employers are changing their ideas, following the change of manufacturing enterprises on
5、 the impact of marketing talents demand to the recruitment of sales personnel. Therefore manufacturing enterprises should be scientific, effective, to recruit suitable marketing personnel have the ability to become more and more the focus of scholars. Discussed the general theory of the first recrui
6、tment, recruitment introduced the concept, significance, methods and channels of recruitment process, personnel selection the selection of content, it mainly introduces the concept, the recruitment program content and some famous enterprises recruitment solutions, and marketing staff recruitment sit
7、uation, marketing personnel quality requirements etc. Secondly, based on the new company as the concrete object of study. Starting from the general theory of employment, combined with the specific circumstances, in the new company s actual needs and the current marketing staff recruitment program, t
8、o the marketing personnel recruitment program in the new company were studied. Focus on the analysis of the problems and causes of marketing strategy and recruitment in the new scheme, the recruitment of marketing personnel in the imperfect and unreasonable place, the use of relevant theories, put f
9、orward solutions and improvements. Finally, combined with the specific circumstances of the company put forward the improvement measures of strategy implementation.Keywords: BL, clothing company, sales manager, recruitment plan, study;目录摘要.1Abstract.1 目录.2 第一章 绪论.3 1.1 选题背景与意义.3 1.2 文献综述.4 1.3 研究思路及方法.5 第二章 BL 服饰公司销售经理招聘现状.6 2.1 BL 服饰公司简介.6 2.2 BL 服饰公司人力资源状况.6 2.3 BL 服饰公司销售经理招聘概况.732.3.1 招聘渠道.7 2.3.2 招聘流程.8 2.3.3 招聘的测评体系.8 2.4 本章小结.9 第三章 BL 服饰公司销售经理招聘存在的问题及原因分析.9 3.1 对招聘过程及岗位任职条件缺乏全面系统的认识.9 3.2 招聘者自身的素质不高.10 3.3 对应聘者的学历盲目要求.10 3.4 招聘渠道单一.
