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1、市场部市场部MarketingMarketingMarketingMarketing DepartmentDepartmentDepartmentDepartment市场部是由市场总监领导的市场部是由市场总监领导的，并有七个下属分支机构并有七个下属分支机构。安乐安乐，安尔乐安尔乐，安儿乐安儿乐，安尔康安尔康，以及家用产品分以及家用产品分支分别在各自总经理的领导下致力于恒安不同的品牌的市场工作支分别在各自总经理的领导下致力于恒安不同的品牌的市场工作。片区市场分支在片区市场总经理的领导片区市场分支在片区市场总经理的领导下为本区的市场行为提供支持。包装和数据分析分别有一位经理专门负责。下为本区的市场
2、行为提供支持。包装和数据分析分别有一位经理专门负责。TheTheTheThe MarketingMarketingMarketingMarketing DepartmentDepartmentDepartmentDepartment isis isis ledledledled bybybyby thethethethe DirectorDirectorDirectorDirector ofofofof MarketingMarketingMarketingMarketing andandandand consistsconsistsconsistsconsists ofofofof seve
3、nsevensevensevenBranches.Branches.Branches.Branches.TheTheTheThe Anle,Anle,Anle,Anle, Anerle,Anerle,Anerle,Anerle, AnerrleAnerrleAnerrleAnerrle andandandand Anerkang,Anerkang,Anerkang,Anerkang, andandandand HouseholdHouseholdHouseholdHousehold ProductProductProductProduct BranchesBranchesBranchesBra
4、nches focusfocusfocusfocusonononon eacheacheacheach ofofofof HengAnHengAnHengAnHengAn BrandsBrandsBrandsBrands andandandand areareareare ledledledled bybybyby GeneralGeneralGeneralGeneral Managers.Managers.Managers.Managers. TheTheTheThe RegionalRegionalRegionalRegional MarketingMarketingMarketingMa
5、rketing BranchBranchBranchBranchsupportssupportssupportssupports MarketingMarketingMarketingMarketing activitiesactivitiesactivitiesactivities inininin thethethethe fieldfieldfieldfield andandandand isis isis ledledledled bybybyby thethethethe GeneralGeneralGeneralGeneral managermanagermanagermanage
6、r RegionalRegionalRegionalRegionalMarketing.Marketing.Marketing.Marketing.TheTheTheThe PackagingPackagingPackagingPackaging andandandand DataDataDataData AnalysisAnalysisAnalysisAnalysis BranchesBranchesBranchesBranches areareareare eacheacheacheach ledledledled bybybyby a a a a manager.manager.mana
7、ger.manager.市场部在公司制订战略计划和财务计划中起着主导作用市场部在公司制订战略计划和财务计划中起着主导作用。它对品牌和产品进行管理它对品牌和产品进行管理，与销售部和新产品开与销售部和新产品开发部紧密配合发部紧密配合，以实现公司的战略目标以实现公司的战略目标。由市场部牵头由市场部牵头，就产品方向就产品方向，广告策略和公司日程表等重要文件广告策略和公司日程表等重要文件， ，寻求跨功能的解决方案。市场部制定、管理和协调广告策略，同时管理品牌预算。对与客户沟通联系寻求跨功能的解决方案。市场部制定、管理和协调广告策略，同时管理品牌预算。对与客户沟通联系，促促销活动等所有相关事宜销活动等所有
8、相关事宜，及销售和市场营销计划的执行进行审批及销售和市场营销计划的执行进行审批。通过与销售部密切合作通过与销售部密切合作，市场部可以获市场部可以获得来自于现场的重要信息得来自于现场的重要信息，以便有效地执行所有的计划以便有效地执行所有的计划、战略战略，针对个别情况制定个性化服务计划针对个别情况制定个性化服务计划。具体具体运作由各片区市场部门进行协调。运作由各片区市场部门进行协调。MarketingMarketingMarketingMarketing leadsleadsleadsleads thethethethe developmentdevelopmentdevelopmentdevel
9、opment ofofofof strategicstrategicstrategicstrategic andandandand financialfinancialfinancialfinancial plansplansplansplans forforforfor thethethethe businessbusinessbusinessbusiness andandandandmanagesmanagesmanagesmanages thethethethe brandbrandbrandbrand andandandand products,products,products,pr
10、oducts, inininin partnershippartnershippartnershippartnership withwithwithwith SalesSalesSalesSales andandandand NPD,NPD,NPD,NPD, totototo meetmeetmeetmeet thosethosethosethose businessbusinessbusinessbusinessobjectives.objectives.objectives.objectives.MarketingMarketingMarketingMarketing actsactsac
11、tsacts asasasas a a a a facilitatorfacilitatorfacilitatorfacilitator developingdevelopingdevelopingdeveloping cross-functionalcross-functionalcross-functionalcross-functional solutionssolutionssolutionssolutions includingincludingincludingincludingproductproductproductproduct directions,directions,d
12、irections,directions, advertisingadvertisingadvertisingadvertising strategy,strategy,strategy,strategy, andandandand businessbusinessbusinessbusiness calendarcalendarcalendarcalendar keykeykeykey documents.documents.documents.documents.MarketingMarketingMarketingMarketingdevelops,develops,develops,d
13、evelops, managesmanagesmanagesmanages andandandand coordinatescoordinatescoordinatescoordinates advertisingadvertisingadvertisingadvertising strategies.strategies.strategies.strategies.MarketingMarketingMarketingMarketing alsoalsoalsoalso managesmanagesmanagesmanages thethethethebrandbrandbrandbrand
14、 budgets,budgets,budgets,budgets, approvesapprovesapprovesapproves allallallall consumerconsumerconsumerconsumer communication,communication,communication,communication, andandandand executesexecutesexecutesexecutes salessalessalessales andandandand marketingmarketingmarketingmarketingprogramsprogra
15、msprogramsprograms andandandand promotionpromotionpromotionpromotion events.events.events.events.MarketingMarketingMarketingMarketing worksworksworksworks closelycloselycloselyclosely withwithwithwith SalesSalesSalesSales totototo gaingaingaingain criticalcriticalcriticalcritical fieldfieldfieldfiel
16、dinputinputinputinput andandandand totototo efficientlyefficientlyefficientlyefficiently implementimplementimplementimplement allallallall plansplansplansplans andandandand strategies,strategies,strategies,strategies, tailoredtailoredtailoredtailored asasasas necessarynecessarynecessarynecessary forforforfor uniqueuniqueuniqueuniquefieldfieldfieldfield situations.situations.situations.situations. ThisThisThisThis coordinationcoordinationcoordinationcoordination willwillwillw
