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1、Pros,正方，利大于弊 王美杰、梁嘉琪、李楠楠Cons 反方，弊大于利 吴怡悦、马捷Proponents：（王美杰）Hello everyone, we are the proponents , our opinion is that product placement Do More Good Than Harm. As we all know , We are now in a advertising age and we cannot escape from it, advertisements always appear , implantable advertising perfo
2、rmance space is very broad, Can be found in TV dramas and entertainment shows, Common advertisement implants are Commodity brand 、name logo 、trademark and corporate mascot and so on. The existence of things always has its reason. Firstly, the manufacturers will benefit a lot from it .Secondly , The
3、manufacture can provide subsidies for movie producers ,Thirdly the placement of advertising can provide more money for the film to let the film TV series improve the value of film to make it worth watching . So in all respects product placements is favorable.Contias:（吴怡悦）We are the contias, we disag
4、ree the opinion of the proponents, we think the product placement do more harm than good .In fact when audience are watching the film or the TV play ,they only want to watch the plot but not the ads. Today, product placements is likely to be a trend, become increasingly the focus of people, more and
5、 more audiences go creasy about it .Firstly, the ads will devert viewers attention, they will not remember the plot but the ads. Secondly, it is bound to interrupt the plot , make the people more anxious who want to know what will happen .thirdly ,it will make people fell unnatural even lose the int
6、erest of film.Pros :（梁嘉琪）In the real world, ads is everywhere, it appear in the film strengthen the authenticity of the film, it will not divert the attention, on the contrary, audience can get a wonderful feeling.Cons :（马捷）Not all the ads is real , some of them may be false, for example ,in the fil
7、m 007,BMW z8, its unexpected super function and speed is surprising ,but fact it is inexistent , it is a kind of cheat.Prod :（梁嘉琪）The audience have resolving power, the will know what is true , what is imaginary. And product placements is a good way to raise money, it will reduce the degree of diffi
8、culty, and make the working process easier.Cons:（马捷）Although it is a way , but not the whole. Let the bullets fly, the director Jiang wen is resolute dont allow ads to appear, also has been a huge success. TV show the eldests happiness is because advertising implanted and was halted, thus it can be
9、seen, product placement should not appear in the movies .Prod:（李楠楠）In totally, produce placement has brought considerable economic benefits, reduce the production costs and operational risk, expand the living space of advertising, it can be integrated with the plot, as long as dont too sedulous, and
10、 does not reveal himself to show the product,. commercial and culture of organic combine, and created a new style . So product placement do good than harm.Cons: （吴怡悦）There are so many disadvantages , we should not ignore them . In the film and television play, such as capacity available for advertising is limited, excessive use can cause the audience off. Deceptive advertisements will mislead the audience , interrupt the plat , in one word ,product placement do harm than good.
