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1、I摘 要面对日益突出的环境问题，低碳经济是未来经济发展的方向。物流业在低碳经济的发展中处于重要地位，发展低碳物流是十分必要的。随着电子商务的发展，对于卖家，选择适合自己的配送模式，能有效降低成本、提高客户服务水平。而对于广大的消费大众来说，让人们摆脱了时空的限制，扩大了企业的营业范围，同时也从根本上改变了人们传统的销售方式和购物方式，使送货上门等物流服务成为其发展的必然基础，极大的促进了物流行业的发展。但是我国相对落后的物流配送体系极大的限制了电子商务高效快捷的优势的发挥，成为了电子商务发展的瓶颈。在各种电子商务模式中，受物流配送影响和制约最大的是B2C(Business to Custome
2、r企业对最终客户)电子商务模式。因为B2C的客户是供应链的最终用户，往往每次购买量少，且为低价产品，对配送质量要求很高，反之对此类用户的物流成本却居高不下，配送效率低。这种物流配送产生的落差显然无法满足我国B2C电子商务的高速发展。这也就使得我国B2C的物流配送运作比起B2B，C2C等电子商务模式的物流配送运作困难很多。因此，以B2C电子商务企业为研究对象，分析了B2C电子商务企业物流配送现有的发展模式以及B2C电子商务企业物流配送中存在的问题，讨论了企业自建物流配送模式和第三方物流配送模式各自的特点及适用范围。按照低碳经济的原理，提出了B2C电子商务企业物流配送的对策建议。关键词：低碳经济；
3、关键词：低碳经济； B2CB2C电子商务模式电子商务模式 ； 物流配送模式物流配送模式IIAbstractFaced with the growing environmental problems, the low-carbon economy is the future direction of economic development. Logistics in destroy in the development of low-carbon economy is an important position, it is very necessary to develop low carb
4、on logistics. With the development of e-commerce, for the sales, choose their own distribution model, can effectively reduce costs, and improve the customer service levels. For the majority of consumers, getting people out of the space constraints, and expand the scope of business, but also changing
5、 peoples traditional way fundamentally of selling and shopping, delivery and logistics services as a necessary foundation for development. Greatly facilitate the development of the logistics industry. But Chinese relatively backward distribution system greatly limits the effective and efficient e-co
6、mmerce advantage play, becoming the bottleneck in the development of e-commerce.In a variety of e-commerce model, the logistics impact and constraints of the largest B2C (Business to Customer business-to-customer) e-commerce model. B2C customers are the ultimate users of the supply chain, often for
7、each purchase of less, and low-priced products and high delivery quality, on the contrary, the logistics costs of such users is high, the low efficiency of delivery .This logistics gap is clearly unable to meet the rapid development of Chinese B2Ce-commerce. This also makes logistics operations in C
8、hinese B2C much more difficult than the logistics and distribution operations of B2B, C2C e-commerce model.So the B2C e-commerce businesses, B2C e-commerce businesses, logistics and distribution development model, as well as the problems in B2C e-commerce enterprise logistics, self-built logistics m
9、ode and third-party logistics mode respective characteristics and application. In accordance with the principle of low-carbon economy, the logistics suggestions in B2C e-commerce businesses.Keywords: Low-carbon economy ；the model of B2C e-commerce ； the model of logistics distributionIII目录摘 要 .IAbst
10、ract.II第 1 章 引言.11.1 课题的目的.11.2 课题的意义.11.3 国内外研究及发展现状.21.3.1 国内研究及发展现状.21.3.2 国外研究及发展现状.3第 2 章 低碳经济、B2C 电子商务企业物流配送模式分析.52.1 低碳经济概念及特点.52.1.1 低碳经济概念.52.1.2 低碳经济的特点.52.2 B2C 电子商务企业物流配送主要模式类型及特点.52.2.1 自营物流模式.62.2.2 外包物流模式.62.2.3 混合物流模式.82.2.4 物流联盟模式.8第 3 章 低碳经济下 B2C 电子商务企业物流配送模式类型比较与选择.103.1 低碳经济下 B2C 电子商务企业物流配送模式类型优缺点比较.103.1.1 从规模经济角度比较.103.1.2 从交易费用角度比较.103.1.3 综合比较.103.2 低碳经济下 B2C 电子商务企业配送模式的探讨与选择.113.2.1 低碳经济下国外 B2C 电子商务企业配送模式的选择状况.113.2.2 低碳经济下我国 B2C 电子商务企业配送模式的探讨与选择.12第 4 章 我国低碳经济下 B2C 电子商务企业物流配送模式面临的问题.
