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1、外文翻译外文翻译原文Business strategy of choice and makeMaterialSource: Journal of Industrial Economics, 2010-10 Author: Steven WhiteNowadays, the world is stepping into the competitive era of globalization. The survival of enterprises is related tightly with the develop strategies. Our country is to set up e
2、conomic system of socialism, to improve modern company system, to be the number of the WTO, which made our economy keep the pace with the world. as a Chinese company stepping into the 21 century, it is important without doubt that researching the develop strategic problem is a superiority to dominat
3、e in the compile war. Facing so harsh situation, to go out and explore the international market has become a must choice for Chinas industry to live and grow.The world has entered the era of winning the enterprise strategy. In many countries around the world before the formulation and implementation
4、 enterprise operation strategy as enterprise first topic, according to statistics, many large companies not only the manager took 40% every year a 80% of the time to study and establish enterprise strategy, and enterprise in China have set their own strategy. Global enterprises have realized that th
5、e world has entered the era of strategic defeat.The correct choice enterprise operation strategy is enterprise innovation needs. Enterprise only constant innovation, can be in an impregnable position, because the society is progressing, technology development, the enterprise wants to secure for a lo
6、ng time in a career is impossible, enterprise innovation, whether human, financial, material management innovation, or production, supply and marketing management innovation, is inseparable from the enterprise manages strategic guidance.Enterprise management strategic relationship enterprise surviva
7、l. Enterprise management strategy is enterprises overall management ideas, and is the enterprise production, sales, internal management and so on all aspects of the guidance, is the enterprise about the overall planning of the present and future. Enterprise management strategy choice correct or not
8、directly related to the survival of enterprises. It is self-evident.The companys operating strategies is the key activity to attain the companys goal, looking upon the famous cooperations in the world, the choice of the operating strategies is either with specialization or with diversifies action. T
9、he starlets with diversification means that the company join the competition in multi-markets with at least two kinds of products. The strategies with specialization so-called is a way to compete in a main market with one kind product supported focally by the company. Growing up with specialization
10、or diversification is question can not be avoidable during the process of development. Answers to this question changed dramatically over the last several decades.The world has entered the era of winning the enterprise strategy. In many countries around the world before the formulation and implement
11、ation enterprise operation strategy as enterprise first topic, according to statistics, many large companies not only the manager took 40% every year a 80% of the time to study and establish enterprise strategy, and enterprise in China have set their own strategy. Global enterprises have realized th
12、at the world has entered the era of strategic defeat.According to different stages, such as prime founding phase, small-scale phase, big-scale phase and even diversify phase, companys strategies emerges diriment characters and rules. In reality, many companies made mistakes. they can not resist the
13、temptation of big profits to make big cooperation before they got market proportion. The un-related exploration without aim leads to the declined profits. In the stock market, the ST、PT companies are due to the diversification mostly.For Internationalization, it couldnt be understood just as selling
14、 the products abroad, while the true meaning should be the realization of globalization of resources arrangement, should be the change of way of resources arrangement. It means to make full use and arrange well the global resources, and produce product with low cost but high quality. The globalizati
15、on resources arrangement is made up by many factors of including the globalization of production, market, technology, resources, fund and Brand. Internationalization is different Globalization and Localization, but also have relations with them. By Localization, can a company achieve its Internation
16、alization, finally succeed in Globalization. Localization is the way and method, while Internationalization and Globalization is the target.In the study field of strategy for Internationalization management, the entry mode of the international market, the strategic steps of entry, and the implementation of Internationalization strategy, has been the focus of study, and also the of whether the Internationalization could be successfully managed. Entry mode is an importa
