《浅析商务英语中的语用原则》由会员分享，可在线阅读，更多相关《浅析商务英语中的语用原则（4页珍藏版）》请在金锄头文库上搜索。
1、本科毕业论文（设计）开题报告本科毕业论文（设计）开题报告选 题On The Principles of Pragmatics in Business English浅析商务英语中的语用原则院 系外语系专 业英语学生姓名指导教师本选题的意义及国内外发展状况： During practices of commerce, the parties involved, usually, are in desperate hope of realizing their prospective goals, be it establishing working relations, asking quota
2、tions or making a complaint. Such an anticipation often needs good business communication strategies, which are always easily said than done. More books and papers have come out to bail business-related people out of such a dilemma. Since business letter is the most frequently adopted means during b
3、usiness communication, most studies, then, are intended to probe into how business people can succeed in composing effective letters. The domestic studies on this subject have flourished，especially vigorously since 20th century under the international globalization. Li Yajing and Zhang Deyu (2006:2-
4、6), sum up principles of good writing strategies as seven Cs. According to them, “clearness” requires we avoid vague and ambiguous expression; “conciseness” demands we include any information that is to the point; “courtesy” expects we employ good human relation skills; “consideration” suggests we p
5、ut ourselves in the readers shoes; “completeness” emphasizes we provide all the relevant information; “concreteness” hopes we make our message specific and definite; “correctness” wishes we write with grammatically right and appropriate language. Liu Zhiwei (2005), in his book, International Busines
6、s Correspondence and Communications, gives a full account of the seven Cs principles with detailed guidelines. Apart from the above principles, another C, “credibility”, which argues the importance of honesty, can be found in the book of Business English Writing by Mo Zaishu (2005). Some other guidi
7、ng books also well demonstrate how the “C” principles work on effective business letter. Viewed from interdisciplinary angle, more studies have been conducted on the principles in business letter writing. Much of the theoretical basis is combined with the knowledge in the filed of pragmatics. In mos
8、t of the studies, two famous sets of pragmatic theories have been popularly quoted. One is Herbert Paul Grices Cooperative Principle (CP); the other is G.N.Leechs politeness principle. The CP was proposed through Graces speech in 1976 at Harvard. According to Grice, our talk exchanges are, to some d
9、egree at least, the efforts of cooperation. Participants of the talk exchange make conversational contribution by the mutually accepted direction (HuzhuangLin, 2006). The Politeness Principle was invented as a complement of the CP. Leech in his Semantics, maintains the instrumental role politeness p
10、lays during conversation. In Leechs eyes, that Grice omitted the factor of politeness during composing his CP was inappropriate. In order to study indirect speech acts, he has to expand Grice CP and took the politeness principle into account (Xing Yifu, Wu Zhenguo, 2002). Mo Zaishu (2005) elaborates
11、 his eight Cs in terms of pragmatic principles. He believes that “consideration” in business correspondence can be analyzed from the aspects of modesty maxim, sympathy maxim and agreement maxim in politeness principle; “completeness” can be analyzed in terms of Quantity maxim and Relevance maxim in
12、CP. Zhou Ruiqi(2007) similarly thinks that the principle of “correctness” agrees with one of the maxims in CP- Quality maxim and “conciseness” reflects that of Quantity maxim. Chen Chujun(2008) explores the importance of “conciseness” from politeness perspective, proposing that the redundancy of a l
13、etter disobeys the tact maxim of politeness principle for it makes the reader suffer a lose on time. Liu Jia (2003) discusses the characteristics of written business English, advocating politeness is a more obvious feature in business letter. The present author sides with the above study of Business
14、 English (BE) from such an interdisciplinary angle. This is characterized by the definitions of pragmatics and BE. Pragmatics, a branch of linguistics, mainly concerns language in use under particular environment and “a study of how speakers use the sentences of a language to effect successful commu
15、nication” (Dai Weidong, 2002:84). Longman English Dictionary Online defines business as “the activity of making money by producing or buying and selling goods, or providing services”. So BE should be such a language used in those activities. Now that BE has concrete situations and pragmatics is such
16、 a sub-discipline that places context at the first place, we are justified to believe that the study of communication principles in business English with the guidance of pragmatic knowledge is necessary. With the previous justification, a further study on BE under the help of pragmatics is then reasonable. Although many studies or researches have been done with business letter writing, the present author believes that business l
