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1、Strategic Management Case AnalysisAbstractThis is the first part of an article dealing with the complexities of case analysis in strategic management courses. This, the first part of the article, is concerned with the analysis of an industry. The second part of this article is concerned with the ana
2、lysis of a firm in this industry. Go to the second part: Firm AnalysisOne of the primary functions of strategic management is to serve as a cap-stone course integrating the material students have accumulated throughout their course of study within a business school. There is a need for instruments t
3、hat will provide the necessary integration and opportunity for application of the knowledge they have acquired in previous courses. There is also the reality that students do not remember all that they should from previous courses. Equally important is the necessity to impart the basics of strategic
4、 management as a discipline in its own right. It is the theoretical foundation of strategic management that provides the rational for the integration.The purpose of this article is to provide an outline for analysis of an industry based on Porters (1980) framework. Included are notes for instructors
5、 to further explain the relevance of certain section and some of the problems that can be expected. The author uses this method at both the undergraduate and graduate levels. The only difference between the course for the undergraduate and the graduate is that graduate students are expected to show
6、more sophistication in their presentations.This paper takes the view that strategic management is a cap- stone course intended to integrate the material students have accumulated throughout their course of study within a business school. Strategic management is, in fact, the only course that has as
7、its stated purpose the integration and application of key management concepts. Normally, students are expected to have a working knowledge of the primary business management disciplines - accounting, economics, finance, marketing, and operations - when they begin the course. When instructors present
8、 case analysis, it is usually as a three-step process progressing from economic conditions, to industry analysis, and finally, to company analysis. In doing so they face the challenge of creating a classroom experience that enables students to conceptualize the framework as an integrated whole.The c
9、hallenges for the instructor are interesting to say the least. First, there is the need for the instructor to understand the intent of each of the primary business management disciplines as well as what the student can be expected to accomplish. Second, there is the need for instruments that will pr
10、ovide the necessary integration and opportunity for application of the knowledge they have acquired. Third, there is the reality that students do not always remember all that they should. This leaves a great deal to be accomplished within one semester.An equally important challenge is the necessity
11、to impart the basics of strategic management as a discipline in its own right. It is the theoretical foundation of strategic management that provides the rational for the integration. More importantly, the students need an understanding of when to use what techniques in the business world.Given thes
12、e challenges, I use among other classroom techniques case analysis. Students are required to provide analysis and discussion for a number of short cases throughout the semester. All are taken from current publications such as, Business Week, Fortune, Forbes and The Economist. I find that textbook ca
13、ses do not provide the currency necessary. These cases are used to demonstrate the theory under discussion in the textbook and to show the relevance of specific elements of the major written cases. I require two major written cases. The first is an analysis of an industry, and the second is an analy
14、sis of a firm within that industry. Both are essential to achieve the learning objectives for the course.The learning objective for the course is to understand how the top manager (CEO) is responsible for ensuring the long term survival of the firm within its competitive environment.The learning obj
15、ective for the written case analyses is to arrive at a point where the students can develop a sound business plan to ensure the survival of their chosen firm within its competitive environment. They are also to come to appreciate the complexities of collecting and understanding the relevance of the
16、vast amount of information available.The learning objective for the industry analysis is to determine the opportunities and threats that exist for firms within a competitive environment. They should be able to appreciate how the various forces operating in an industry create or limit the chances for survival.The learning objective for the firm analysis is to determine the strengths and weaknesses of a firm and to determine
