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1、Comment a1: 或设计毕业毕业论文论文外文文献翻译外文文献翻译院院 系：系：年级专业：年级专业：2009 级 XXXXXXXXXXX姓姓 名：名：XXXX学学 号：号：0920XXXXX附附 件：件：指导老师评语：指导教师签名：年 月 日备注：（注意：备注页这一整页的内容都不需要打印，看懂了即可）宋体小三号，居中，1.5 倍行 距即所翻译文献名称，小三号 宋体字，1.5 倍行距，若标 题较长，写分两行写，较短， 则将后一空行删除。宋体小三号，加粗，1.5 倍行距宋体五号字，单倍行距1.从所引用的与毕业设计（论文）内容相近的外文文献中选择一篇或一部分进行翻译（不少于 3000 实词） ；
2、2.外文文献翻译的装订分两部分，第一部分为外文文献；第二部分为该外文文献的中文翻译，两部分之间用分页符隔开。也就是说，第一外文文献部分结束后，使用分页符，另起一页开始翻译。3.格式方面，外文文献的格式，除了字体统一使用 Times new roman之外，其他所有都跟中文论文的格式一样。中文翻译的格式，跟中文论文的格式一样。（注意：备注页这一整页的内容都不需要打印，看懂了即可,定稿后,请删除本页.）范文如下：注意范文如下：注意, ,下面内容每一部份均已用下面内容每一部份均已用 分页符分开了分页符分开了, ,如果用本模板如果用本模板, ,请将每一模请将每一模 块单独删除块单独删除, ,直接套用到
3、每一模板里面直接套用到每一模板里面, ,不不 要将全部内容一次性删除要将全部内容一次性删除. .【Abstract】【Abstract】This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on Comment U2: 顶格写,Comment U3: 顶格写the theoretic framework, this pa
4、per takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a ne
5、w category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only se
6、rved for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.，Ti
7、mes New Roman.【Key【Key Words】Words】Brand positioning; Marketing mix; Positioning Strategy; enlightenment, lessons；ABC（本页为英文文献摘要，关键词两项一起单独一页，字体为：Times New Roman，小四号，1.5 倍行距）Comment U4: (一级标题加粗，小四 号，1.5 倍行间距.),顶格写.Comment U5: (二级标题以下全文二级标题以下全文, 小四号，小四号，1.5 倍行间距倍行间距.) 二级标题项格写,三级及以下内容每一 段段首空两字. .0(注:以下为
8、英文文献正文内容,英文全文 3000 字.具体标题以原文为准.全文字体为Times New Roman.行间距为 1.5 倍.字号大小与论文正文的各级标题一致.如下:)I.Times New Roman ，Times New Roman，Times New RomanTimes New Roman, Times New Roman, Times New Roman, Times New Roman,This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry a
9、nd major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO
10、 KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged
11、 its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment
12、. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this pa
13、per takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a ne
14、w category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only se
15、rved for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from Comment U6: (一级标题加粗，小四 号，1.5 倍行间距.
16、),顶格写.Comment U7: (二级标题以下全文二级标题以下全文, 小四号，小四号，1.5 倍行间距倍行间距.) 二级标题项格写,三级及以下内容每一 段段首空两字.1the failure of the WONG LO KAT.II.Times New Roman ，Times New Roman，Times New RomanTimes New Roman, Times New Roman, Times New Roman, Times New Roman,This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes
