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1、9.1 Innovation VOCABULARY Describing products 1 Do you agree with this quotation? When the product is right, you dont have to be a great marker. Lee Iacocca, former CEO of Chrysler2Look at the pictures below. Describe them, using the words in the box. bulky fast state-of-the-art poor old-fashioned b
2、asic unwieldy efficient dependable inexpensive small time-consuming practiced innovative up-market clever unoriginal erratic over-priced impractical Now complete the table using the words in the box. Positive qualitySimilar qualityNegative quality 1 a functional toolpractical 2 a near solutionunwiel
3、dy 3 a modern design 4 a value-for-money product 5 a reliable machine_erratic 6 a professional serviceefficient 7 a revolutionary idea unoriginal 8 a quick process 9 a luxury product 10 a compact piece of equipment 3Choose six items from the table and think of examples from your own experience for e
4、ach one. Deleting spam from your email inbox is a time-consuming process.Market research 49.1 Listen to this example of a telemarketing call. What is the marketer trying to find out? 5Work with a partner and act out similar conversations. Use the list below and add two more brands of your own. Brand
5、 First-hand experiencePositive impressionNegative impression Dell Computer Google Mercedes Benz The Post Office GRAMMAR Collocations: verb + preposition 6Look at these expressions used to describe a new product. Put the correct preposition in each gap. 0 It is designed to withstand high 5 It will ap
6、peal _students. temperatures. 6 It complies _industry 1 It retails _$20. standards. 2It consists _two main parts. 7 It is sold mainly_ hardware 3 It comes _two different sizes stores. 4 It is aimed _the youth market. 8 It runs_ mains electricity.7 Think of a product and use four or five of the expre
7、ssions in the exercise 6 to describe it. See if your partner can guess what the product is from these statements. They retail at about $40. They come in a range of sizes and colours. They are aimed at the youth market mainly, although some older people wear them too. They are sold in sports. They ar
8、e designed to be light and comfortable. (Answer :training shoes)LISTENING A product presentation8 9.2 You work for Greenscope, a company that makes gardening products. You will hear one of your colleagues, a product manager, presenting a product he thinks will revolutionise your business. The first
9、time you listen, complete the notes. 1 Name of product:_ 2 Function:_ 3 Target market:_ 4 Retail price:_9 9.2 Listen again and answer the questions below.1 What kind of products would he prefer to sell?A Luxury products.B Basic products.C Products which fulfil a real need. 2 How did the inventor get
10、 the idea?A He kept over-watering his plants.B He had no-one to care for his plants when he was away.C His apartment wasnt a good place for growing plants. 3 How have the R security and car parking attendants; basic maintenance of electrical installations (lighting, lifts, etc); upkeep of the surrou
11、nding gardens and green areas.I am attaching full specifications of our offices. Please submit your proposal to me, David Ferguson, Head of Property Services Division, at the above address by 12 November.Yours faithfullyDavid Ferguson David Ferguson7 You ask your assistant manager to writer a reply.
12、 When you check it, you find is too direct and not polite enough . Change it so that it sounds more diplomatic and encouraging to the customer. Learning Tip When writing, dont make claims you cannot justify. So if, for example, you claim to offer the highest quality services, then give examples and
13、references to support this.TOP OFFICE CLEANING Dear Mr FergusonThanks for your letter asking us to quote for the contract for office cleaning, maintenance and security at Spatcol.I dont know how you got our name, but we are really only an office cleaning company. We do a bit of garden maintenance, b
14、ut the other jobs you mention are not our field. If you like we could just take on the office cleaning and garden maintenance work and leave the other jobs to another company. I dont see any problem with that. If thats not what you had in mind, then I suppose youd be better off with a company that can do it all.Sorry not to be of more help this time, but do think of us again for cleaning work if you have another building and are looking for cleaners. We do a good job and have a lot of satisfied customers.Best wishes Paul Gunson Paul Gunson
