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1、外文资料Color is a meaningful constant for sighted people and its a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Employ the latest color psychology in all facets of marketing and p
2、articularly in logo design, web site design, the cover of a book, or the package of a product. The field of industrial psychology has a sub-field that studies only the psychology of color. It is no accident that Campbells soup has used the same four colors on their labels for years and years. When I
3、 mentioned that product, Ill bet an image of that label popped into your head. Below is a quick overview of the meaning of basic colors in the Western Hemisphere. This information will help you decided what colors to use in your marketing projects. The psychology of color changes with lighter or dar
4、ker shades of the colors below are often associated with much different meanings. And remember for the World Wide Web, and different cultures have differing views on the meaning of color.Black Black is the color of authority and power. Black clothes make people appear thinner. Its a somber color som
5、etimes associated with evil. In the western hemisphere black is associated with grieving. Black is a serious color that evokes strong emotions; it is easy to overwhelm people with too much black.White For most of the world this is the color associated with purity (wedding dresses); cleanliness (doct
6、ors in white coats) and the safety of bright light. It is also used to project the absence of color, or neutrality. In some eastern parts of the world, white is associated with mourning. Gray Gray is most associated with the practical, timeless, middle-of-the-road, solid things in life. Too much gra
7、y leads to feeling mostly nothing; but a bit of gray will add that rock solid feeling to your product. Some shades of gray are associated with old age, death, taxes, depression or a lost sense of direction. Red Red is the color of energy. Its associated with movement and excitement. People surrounde
8、d by red find their heart beating a little faster and often report feeling a bit out of breath. Its absolute the wrong color for a babys room but perfect to get people excited. Wearing red clothes will make you appear a bit heavier and certainly more noticeable. (Some studies show red cars get more
9、tickets but that maybe because the red car owners drive faster or the ticket giver notices the movement of the red car more prominently). Red is not a good color to over use but using a spot of red in just the right place is smart in some cases (one red accent in a otherwise neutral room draws the e
10、ye; a red tie with a navy blue suit and white shirts adds just the right amount of energy to draw the eye. Red is the symbol of life (red blooded life) and, for this reason, its the color worn by brides in China. Red is used at holidays that are about love and giving (red roses, Valentines hearts, C
11、hristmas, etc.) but the true color of love is pink. Pink is the most calming of all colors - often our most dangerous criminals are housed in pink cells as studies show that color drains the energy and calms aggression. Blue Ask people their favorite color and a clear majority will say blue. Much of
12、 the world is blue (skies, seas). Seeing the color blue actually causes the body to produce chemicals that are calming; but that isnt true of all shades of blue. Some shades (or too much blue) can send a cold and uncaring message. Many bedrooms are blue because its calm, restful color. Over the ages
13、 blue has become associated with steadfastness, dependability, and loyalty (note how many uniforms are blue). Green The color of growth, nature, and money. A calming color also thats very pleasing to the senses. Dark forest green is associated with terms like conservative, masculine and wealth. Hosp
14、itals use light green rooms because they too are found to be calming to patients. It is also the color associated with envy, good luck, generosity and fertility. It is the traditional color of peace. Yellow Cheerful yellow the color of the sun, associated with laughter, happiness and good times. Yel
15、low is associated with optimism but be careful with yellow it is also the color of lames and studies show babies cry more in yellow rooms and tempers flare more around that color too. It has the power to speed up our metabolism and bring out some creative thoughts (legal tablets are yellow for good
16、reason!). Yellow can be quickly overpowering if over-used, but used sparingly in the just the right place it can be an effective tool in marketing to greater sales. Some shades of yellow are associated with cowardice; but the more golden shades with the promise of better times. Orange The most flamboyant color on the planet! Its the color tied most this fun times, happy and energetic days, warmth and organic products. It is also associated with ambition. There is nothin
