《Amazon(亚马逊)SES群发邮件服务最佳实践指南》由会员分享，可在线阅读，更多相关《Amazon(亚马逊)SES群发邮件服务最佳实践指南（26页珍藏版）》请在金锄头文库上搜索。
1、Amazon(Amazon(亚马逊亚马逊)SES)SES 群发邮件服务最佳实践指南群发邮件服务最佳实践指南_1-2_1-2更新日期(2014.7.16)前言前言此系列文章是翻译亚马逊提供英文版的 SES 最佳实践，方便大家更好的了解 SES 邮件服务， 更好的使用亚云邮件营销软件。原文名称:Amazon_Simple_Email_Service_Email_Sending_Best_Practices原文网址:http:/ 邮件服务最佳实践目录邮件服务最佳实践目录Abstract(摘要) 3Introduction(概述) 3How Email Gets Delivered(怎样把邮件发送给收
2、件人) 3Email Flow(邮件发送流程) 4Email Receivers and Email Delivery(收件人和发送邮件) 4Internet Service Providers(互联网服务商) 4Corporate Systems(商业系统) 4Homegrown Systems(自建系统) 5Metrics That Define Your Success(邮件质量指标) 5Bounce Rate(邮件反弹率) 5Complaint Rate(用户投诉率) 5Content Issues(讨论邮件内容) 6Recommended Best Practices(推荐最佳操作方
3、式) 6General Recommendations(一般性建议) 6Domain and “From” Address Considerations(关于域名和发信邮箱) 7Authentication(身份认证) 7Building and Maintaining Your List(创建和维护邮件列表) 7Compliance(合规问题) 8Avoiding Bounces(防止反弹) 8Handling Bounces(处理反弹) 9Avoiding Complaints(防止投诉) 9Handling Complaints(处理投诉) 9Creating Quality Conte
4、nt(创建优质邮件内容) 10Closing Thoughts(结束语) 10Amazon(Amazon(亚马逊亚马逊)SES)SES 群发邮件服务最佳实践指南群发邮件服务最佳实践指南- -第三页第三页更新日期(2014.7.17)Abstract(Abstract(摘要摘要) )英文原文:Getting your email into your targets inboxes can sometimes seem challenging. A number of different factors, including your content, your list quality, and
5、 the infrastructure between you, the sender, and your target recipient, can influence email delivery. This paper discusses these factors and provides many best practices and recommendations that will enhance the probability of your email reaching its target.译文:把邮件发进收信人的收件箱有时是件复杂的事情。这涉及到很多方面的因素，包括邮件内
6、容内容，邮件内容质量内容质量，还包括发送者和收信人之间的设定机制发送者和收信人之间的设定机制，都会影响到邮件发送。这篇文章主要讨论这些因素，并提供一些最佳实践的操作方式和建议，以提高把邮件发送到对方收件箱的几率。Introduction(Introduction(概述概述) )英文原文:You might send email for a variety of reasons, including enhancing an existing relationship with a customer, marketing new products and offers, educating a
7、group of people sharing a common interest, or notifying customers of an event. Some examples include:Newsletters (e.g., recipe of the month club digests)Receipts (e.g., purchase confirmations)Travel itineraries (e.g., airline tickets)Account notifications (e.g., password resets)Legal notices (e.g.,
8、changes in privacy policy)How you manage the electronic communication with your recipients through email can be called your email program.To run a successful email program, you must be aware of a few topics that can affect your delivery and ultimately your impact on email recipients. Well start by d
9、iscussing the value attributed to your email by your recipients and the Internet Service Providers (ISPs) responsible for protecting their inboxes. Then well explain what the emailing process looks like, whos involved, and what their roles are. Finally, youll learn how to optimize value and drive it
10、 up based on some best practices weve compiled.By the time you finish reading this, you should have many of the tools you need to make your email program a success!译文:发送邮件的原因很多，包括和客户加强沟通客户加强沟通，最新的产品和报价最新的产品和报价，和一群人和一群人分享共同感兴趣的事情分享共同感兴趣的事情，或者提醒客户一些事情提醒客户一些事情，比如下面的一些情况:一些组织的新闻摘要订单确认信息旅游计划，如飞机票信息帐户信息提醒
11、，比如修改密码合法的提醒，比如一些隐私信息的更改怎样调用电子邮件程序和收信人通讯。使用好电子邮件程序，您必须要关注几个方面的因素，这些因素会影响程序的发送和最终是否能被收件人接收。 我们开始讨论收件人会设定哪些规则，邮件服务商(ISPs)会怎样保护它自己客户的邮箱，接着描述发送邮件的过程以及在这个过程中会涉及到哪些角色。最终您将学会怎样优化，并基于我们的推荐的操作规则进行发信。读完这篇文章以后，您一定可以使用好您的邮件程序成功的发送邮件。HowHow EmailEmail GetsGets DeliveredDelivered ( (怎样把邮件发送给收件人怎样把邮件发送给收件人) )英文原文:
12、Have you ever thought about how and why email gets delivered? Deliverability refers to the likelihood that an email message you send will actually arrive at its intended destination. Emails dont always make it to the intended recipients inbox. They can be delivered to the junk folder (sometimes refe
13、rred to as the spam folder), rejected by the receivers email infrastructure (usually in the form of a bounce), or disappear altogether (for example, when the receiving system drops the message without informing the sender or recipient). Some ISPs have even created default folders based on user engag
14、ement to help recipients better organize their messages, and email will be delivered to these folders, rather than the inbox itself.As an email sender, you want as many messages as possible to be delivered to your recipients inboxes. The best way to improve delivery is to send high-quality email; th
15、at is, email that recipients find valuable. Email recipients only want your email if they can extract value from the message. That value can come in many forms, such as offers, order confirmations, sweepstakes notifications, or even social network communications. Value, of course, is a loaded word,
16、since different things make email messages valuable to different people.Email quality equals value to the email recipient. Despite its subjectivity, ISPs try to predict email quality as accurately as possible using a variety of metrics to gauge whether a message is wanted (and thus valuable) or is not wanted (and thus considered spam). These metrics include various internal computations base
