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1、有关农业电子商务的特色创新与发展的探析中英文互译有关农业电子商务的特色创新与发展的探析中英文互译About agricultural the analysis of the characteristics of innovation and the development of e- commerce in Chinese and English translation 国家一号文件中共中央国务院关于加快发展现代农业 进一步增强农村发展活力的若 干意见强调，要促进工业化、信息化、城镇化、农业现代化同步发展，着力强化现代农 业基础支撑，深入推进社会主义新农村建设。要大力培育现代流通方式和新型流通
2、业态， 发展农产品网上交易、连锁分销和农民网店。继续实施“北粮南运” 、 “南菜北运” 、 “西果 东送” 、万村千乡市场工程、新农村现代流通网络工程，启动农产品现代流通综合示范区创 建。No. 1 country of the central committee of the CCP state council about accelerate the development of modern agriculture to further enhance the vitality of rural development certain opinions “, stressed that
3、to promote industrialization, informatization, urbanization and agricultural modernization synchronization development, focus on strengthening modern agriculture as the foundation, and thorough going efforts to promote socialist new rural construction. To foster modern ways of distribution and new c
4、irculation mode, the development of agricultural product trade on the net, chain store distribution and farmers. We will continue to implement the “north south yun“, “south food north luck“, “west GuoDong“, new market project of thousands of villages and townships, rural modern circulation network e
5、ngineering, start the creation of integrated demonstration area of modern circulation of agricultural products. 一、当前农业电子商务发展中遇到的主要问题A, the main problems in current agricultural electronic commerce development 近年来，电子商务产业发展迅猛，逐渐受到企业界和政府部门重视。作为我国立国之 基的农业，要摆脱传统的束缚，创新发展农业电子商务是明智之举。而在当前农业电子商 务的快速发展阶段，我们也看
6、到了一些现实问题。In recent years, the fast development of e-commerce industry, is increasingly attach importance to corporate and government departments. As founding the base of agriculture in our country, to get rid of the bondage of traditional and innovative agricultural electronic commerce development i
7、s wise move. And the rapid development of agricultural e-commerce in the current stage, we have also seen some realistic problems. 1、 “信息孤岛”现象严重1, the “information island“ phenomenon is serious 一些涉农网站只和自己的上级网站“接头” ，网站间缺乏信息交换机制，网站内容繁杂、 雷同，农民难以从海量信息中查找真正有用的内容，各网站只是一个信息的传递平台，并http:/ agricultural websit
8、es and their website only “joint“, lack of information exchange mechanism between sites, site content is multifarious, identical, farmers are difficult to find really useful content from the vast amounts of information, the website is only an information platform for the delivery, did not become sub
9、stantial information sharing and exchange platform. 2、受众局限2, the audience is limited 中国互联网络信息中心的数据显示，截至 2010 年底，我国农村互联网用户破亿，但仅 占农村人口的 15%。除了部分青年农民，大部分农民仍未养成上网的习惯，而即使是 有上网习惯的农民，也更多地将上网视之为娱乐方式而非“致富之路” 。China Internet network information center, according to data by the end of 2010, Internet users more
10、 than in the rural areas, but only 15% of Chinas rural population. In addition to some young farmers, most farmers still did not get into the habit of surfing the Internet, and even have access to the Internet habits of the farmers, also more WangShi as entertainment rather than a way to “get rich“.
11、 3、农业电子商务配套环节薄弱3, weak supporting agricultural e-commerce 商务部信息化司副司长聂林海曾表示：“我国目前农产品的生产和加工能力相对比较 落后，农产品的质量标准体系也还没有完全建立，与国际农产品质量体系脱节。而且我国 农产品电子商务网站的力量也比较薄弱，网站建设的高素质人才也不是很多。 ”此外，农产 品的物流、配送机制不健全，涉农网站、平台主要集中在发达地区等也是制约农业电子商 务发展的瓶颈。Commerce informationization department deputy director of the nie Lin hai h
12、ad said: “in our country at present agricultural products production and processing capacity is relatively backward, and agricultural products quality standard system is still not fully established, and the international agricultural product quality system. And the force of the agricultural products
13、 e-commerce sites in China is relatively weak, the website construction of high-quality talent is not a lot.“ In addition, the agricultural products logistics and distribution mechanism is not sound, the agricultural website, platform, mainly concentrated in the developed areas is also restricted ag
14、ricultural electronic commerce development bottleneck. 针对这些情况，有关专家建议由政府引导，地方协调，搭建覆盖全国范围的电子商务 试点平台，提高涉农网站的覆盖面。同时，建立农业信息的资源数据库，打破涉农网站各 自为政的局面，整合、共享相关信息，还要打造国家地方结合的专业联盟物流公司体系， 帮助农业电子商务解决后顾之忧。http:/ to these situation, experts suggest that guided by the government, the local coordination, set up nationw
15、ide pilot range of e-commerce platform, increase agricultural site coverage. At the same time, the establishment of agricultural information resource database, break the fragmented situation agricultural website, information integration and sharing, and building the national professional league place combined with logistics company, to help agricultural e-commerce to solve the trouble back at home. 二、农业电子商务创新发展的几种方式Second, agricultural e-commerce innovation and development of several ways 鼠标一点，新鲜水果就能送到家。农业电子商务的发展让人们感受到生活的便利。但 与发达国家相比，我国农业电子商务发展还存在
