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1、 媒体导向论文：从认知的角度分析媒体的导向作用媒体导向论文：从认知的角度分析媒体的导向作用【中文摘要】新闻报道是指基于当前新闻事件通过印刷品、广播电视、网络等为载体对第三方或观众进行信息传达的一种模式。通常情况下,人们倾向相信媒体对现实的刻画,但新闻只是一个产品,并非自然生成与现实,而是受到权利,意识形态等社会因素的影响。在现代社会,权利越来越多的在通过意识形态体现,而意识形态最直接的载体就是语言。新闻语篇正是这样一种特殊的体现意识形态的语言载体。广义上讲,新闻语篇可以反映整个社会在某个特定历史阶段的普遍价值观。众所周知,新闻常通过转述不同人和机构的话语来体现客观,让读者体会到新闻报道的客观性
2、。但是,记者在做新闻报道时会在潜意识上受到某种意识形态的影响,即代表特定利益团体的价值取向并以此来报道和分析事件,以此来引导大众。至于怎样去突出某一种声音,让读者潜移默化的受到影响,如何选择代表自己一方利益的基本事件框架便显得尤为重要。框架是知识或者连贯经验图式的具体统一的构架,是主题认知结构编码于词汇中的预设知识。媒体能够在一个事件框架中有计划地运用不同的表达技巧来突显事件的不同视角而最终达到其预期。本篇论文旨在通过运用框架理论,揭示媒体的导向作用,揭示媒体、政党以及大众之间的关系。本文中所使用的新.【英文摘要】News report is the communication of info
3、rmation on current news which is presented by print, broadcast, or internet to a third party or mass audience. In this sense, news report is generally believed to be based on facts, and many people tend to believe that news can provide accurate and objective account of truth.Actually, news is not a
4、natural phenomenon emerging directly from“reality”,but a product shaped by power and social ideology.The exercise of power in modern society, is increasingly achieved throu.【关键词】媒体导向 框架理论 语言的认知观【英文关键词】media orientation Frame theory cognitive linguistics【索购全文索购全文】联系联系Q Q1 1：138113721138113721 Q Q2 2：
5、139938848139938848【目录】从认知的角度分析媒体的导向作用 摘要 5-6 Abstract 6-7 List of Tables 10-11 Chapter 1 Introduction 11-15 1.1 Research motivation 11-12 1.2 Research design 12 1.3 Outline 12-15 Chapter 2 Literature review 15-27 2.1 Historical study 15-19 2.1.1 Different remarks on cognitive frame 15-18 2.1.2 Featu
6、res of cognitive frame 18-19 2.2 Theoretical study 19-22 2.2.1 Cognitive frames and categories 19-20 2.2.2 George Lakoffs nurturant parent and strict father frames 20-22 2.3 Study on news discourse 22-24 2.3.1 Definition of news discourse 22 2.3.2 News reporting types 22-24 2.3.3 News value 24 2.4 S
7、ummary 24-27 Chapter 3 Research design 27-29 3.1 Research questions 27 3.2.Data collection 27-29 Chapter 4 Data analysis 29-63 4.1 Data analysis in time sequence 29-34 4.2 Data analysis in reporting types 34-42 4.2.1 Four reporting types 34-36 4.2.2 Cognitive frame and reporting types 36-42 4.3 Fram
8、e theory and media orientation 42-61 4.3.1 The media framed the candidatesimages 43-48 4.3.2 The racial frame 48-54 4.3.3 Negative and positive reporting verbs 54-58 4.3.4 Analysis the Liberals and Conservatives 58-61 4.4 Summary 61-63 Chapter 5 Conclusion 63-67 5.1 Major findings 63-64 5.2 Contributions 64-65 5.3 Limitations of the present study 65-66 5.4 Further research suggestions 66-67 References 67-72 Appendix 72-73 Acknowledgement 73-74 作者简介 74
