《德国豪华汽车品牌面临更激烈竞争》由会员分享，可在线阅读，更多相关《德国豪华汽车品牌面临更激烈竞争（4页珍藏版）》请在金锄头文库上搜索。
1、德国豪华汽车品牌面临更激烈竞争Auto Makers Step Up Their Game to Compete With German Luxury BrandsWhile demand in China for German luxury cars remains strong, government demands on the auto makers appear to be increasing.中国市场对德国豪华汽车的需求依然强劲，但政府对这些汽车生产商的要求似乎在增加。Perhaps adding to their stress, a new survey of customer
2、 satisfaction suggests greater competition in after sales for German auto makers from up-and-coming luxury brands and even from cheaper brands.一项新的客户满意度调查显示，德国汽车生产商售后服务面临的竞争更加激烈，竞争来自积极开拓市场的高端品牌，也来自较为低端的品牌，这可能会进一步加剧德系车面临的压力。BMW hasnt reduced prices for its spare parts in China, as rivals Mercedes Ben
3、z and Audi have-at least not yet. But that doesnt mean the Munich- based auto maker doesnt face its own set of challenges.宝马(BMW)没有像竞争对手梅赛德斯-奔驰(Mercedes Benz)和奥迪(Audi)那样下调中国市场配件价格，至少到现在为止还没有调价。但这家总部位于慕尼黑的汽车生产商同样面临着一系列的挑战。BMW failed to crack the top three in the latest results of a J.D. Power custome
4、r service survey in China. Last year it was No. 2.J.D. Power 在中国进行的最新客户服务调查中，宝马没有进入前三。去年该品牌名列第二位。This years runner-up spot was snatched by General Motors Cadillac, which edged up from third last year, followed by Nissans Infiniti. Audi reclaimed its title as No. 1. J.D. Power doesnt reveal full rank
5、ings to media.今年占据亚军位置的是通用汽车(General Motor)的凯迪拉克(Cadillac)，凯迪拉克去年位列第三，今年的第三名是日产汽车(Nissan)的英菲尼迪(Infiniti)。今年排名最高的仍是奥迪。J.D. Power 没有向媒体公布全部排名。A spokesman for BMW in China declined to comment on the survey findings Monday.宝马中国发言人周一拒绝就调查结果置评。Mercedes-Benz didnt appear in the top three in either year. A
6、spokesman for Mercedes in China couldnt immediately comment on the survey results when reached Monday.梅赛德斯-奔驰今年和去年都没有进入前三。周一记者无法立即联系到梅赛德斯中国的发言人对调查结果置评。The survey gauges satisfaction levels among owners who have been driving a specific car brand for one to two years and who have visited dealers for m
7、aintenance or repair in the last six months. J.D. Power, which surveyed about 17, 000 car owners in the first half of this year in several dozen cities across China, doesnt publish the complete ranking.这份调查针对车主对品牌的满意度进行，这些车主必须在过去一至两年一直驾驶某一品牌的汽车并且在过去六个月内到经销商处做过维护或维修。今年上半年 J.D. Power 对中国几十个城市的大约 1.7 万
8、名车主进行了调查，不过 J.D. Power 并没有公布全部排名。In 2012, around 18 million passenger cars were sold in China, less than 10% of which were considered luxury cars.2012 年，中国乘用车销量约为 1,800 万辆，其中不到 10%被视为高档车。J.D. Power, which provides dealer training in China, also measured consumer satisfaction for cheaper cars and fou
9、nd that they are increasingly giving luxury brands a run for their money.J.D. Power 在中国提供汽车经销商培训，该公司也评测了中低档汽车的消费者满意度，发现它们的售后服务正与高档品牌展开越来越激烈的竞争。Mass-market vehicle brands have improved their service satisfaction and are fierce market competition for luxury brands, Mei Songlin, vice president and mana
10、ging director at J.D. Power Asia Pacific said in a statement. However, in order to satisfy increasing customer needs and expectations, all vehicle brands must strive to improve after-sales service.J.D. Power Asia Pacific 副总裁兼董事总经理梅松林在一份声明中说，针对大众化市场的汽车品牌已经提升了客户服务满意度，它们给高档品牌带来了强有力的市场竞争。但他也表示，为满足不断增长的客
11、户需求和期望，所有汽车品牌都必须努力改善售后服务。The survey asks participants to score their satisfaction across five areas, including the quality of the service provided and vehicle pick-up arrangements offered by dealers.上述调查要求受访者对五个领域的满意度打分，包括经销商的服务质量和取车安排。consumer knsju:mvideo n. 消费者；用户，顾客rival raivlvideo n. 对手；竞争者 vt.
12、 与竞争；比得上某人 vi. 竞争 adj. 竞争的gauge eidvideo n. 计量器；标准尺寸；容量规格 vt. 测量；估计；给定规格reveal rivi:lvideo vt. 显示；透露；揭露；泄露 n. 揭露；暴露；门侧，窗侧decline diklainvideo n. 下降；衰退；斜面 vi. 下降；衰落；谢绝 vt. 谢绝；婉拒vice-chairman vaistmnvideo n. 副主席；副议长spokesman spuksmnvideo n. 发言人；代言人strive straivvideo vi. 努力；奋斗；抗争reclaim rikleimvideo vt. 开拓；回收再利用；改造某人，使某人悔改 vi. 抗议，喊叫 n. 改造，感化；再生胶participant p:tisipntvideo adj. 参与的；有关系的 n. 参与者；关系者推荐学习
