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1、实用英语实用英语第四版第四版 第二册第二册 1B1B 课文译文课文译文实用英语第四版 第二册 1B 课文译文 1B Will Daily Newspapers Disappear?报纸会消失吗？1. The news caught myattention that some American newspapers were considering ending their Mondayeditions.消息称一些美国报纸正在考虑取消周一版的发行，这引起了我的注意。I have heardincreasing discussion about whether daily newspapers w
2、ill continue to exist butthis was the first real acknowledgement that traditional newspapers are in deepenough trouble to consider changes that were once unthinkable.尽管我已经听到越来越多有关日报是否继续生存的讨论，可是这一回是真正地承认传统报纸深陷困境，要考虑改革，而以前这些改革曾经是不可思议的。2.While somenewspapers are publishing slimmer editions on slow days
3、, others are nowthinking about cutting out slow days altogether.虽然有些报纸在清淡的日子出版的报纸薄了，以外一些报纸却在考虑是不是在这些日子干脆停止出版。In fact, there aremore and more predictions that newspapers will evolve to weekly editions within-depth reports of daily news provided on their web site.事实上，有越来越多的预测说报纸将慢慢地变成周刊，对其网站上的每日新闻提供深度
4、报道。3.In my opinion, thewriting is on the wall. Because of the Internet, national and internationalnews certainly has become an “instant access” commodity.我认为报纸厄运临头的预兆已经出现。由于有了互联网，国内和国际新闻无疑已成为了“即时可获得的”商品。People are notwilling to wait for as long as a day to find out what happened.人们不愿等上一整天只是为了了解过去发生了
5、些什么。They can find outthe facts immediately and get rapid insight into what it means for their life.他们可以立即获得种种事实真相，而且能迅速理解其对自身生活的影响。I agree that thefuture of print newspapers as a source for national and international news willsoon end.我同意这一观点，未来印刷的报纸作为一种国内外新闻的来源将很快不复存在。4.However, localnews is anothe
6、r story. The Internet, television and radio can all deliver newsfaster, but they are limited in providing in-depth insights.然而，当地新闻却是另一回事了。互联网、电视和广播都能够更快地提供新闻，但它们在提供深度分析报道方面却是有局限性的。What does this“news” mean to me in my local community?这则“新闻”对身处当地的我意味着什么？How might itaffect my life, my business or my
7、friends?它对我的生活、我的业务或我的朋友可能会产生怎样的影响？That is where thelocal newspaper or newsroom can have an opportunity.这就是当地报纸或新闻编辑室的机会所在。Good newspaperreporters have developed networks at all levels of the local community.好的报社记着在当地社会各个阶层都形成各种关系网络。The reportersaudience are hungry for access to their connections, a
8、nd the insights thoseconnections provide.读者都渴望了解他们的关系网络和这些网络提供的分析见解。5.So, where do I seenewspapers going? Most Americans under age 40 do not read newspapers anymore.那么，我认为报纸将走向何方？大多数 40 岁以下的美国人不再读报纸了。Many baby boomersstill do, but that audience is beginning to decline quickly.虽然许多婴儿潮出生的人仍在读报纸，但读者人数也
9、开始迅速下降。Although there isa comfort associated with quietly flipping through the printed newspaper, mostof it has become irrelevant and as a society, we have become increasinglyimpatient with news consumption.尽管轻轻地翻阅报纸会给人一种愉悦，但这种愉悦大部分也不相关了，而且作为整个社会来说，我们对新闻的需要已变得越来越迫切。As a result, Ithink print newspape
10、rs will see sharp drops in readership over the next fiveyears.因此，我认为在未来五年报纸的读者数将急剧下降。Most will nolonger be able to exist. The smart ones will change quickly.大多数报纸将不复存在。善于经营的报纸也会迅速地变化。6.In the nearfuture, the smart survivors will set up newsrooms around local news.在不久的将来，那些聪明的幸存者将围绕当地新闻建立地方新闻编辑室。They
11、 will deliverthat news to your computer, or your phone, or whatever tool you prefer.他们会把当地消息发到你的计算机、你的手机，或任何你喜欢的读报工具。The good newsroomwill prepare in-depth reports if you want to find more information about thesubject.如果你想获得与主题相关的更多信息，好的新闻编辑室会备有深度的分析报道。7.As a subscriber,you will be able to customize
12、 your areas of interest.作为订户，你可以制订自己感兴趣的领域。I am already doingthat with the sidebar on my computers, which provide a regular news feedrelated to my favorite topics.我已经在自己的计算机工具栏上这么做了，它定时给我发送我最喜爱话题的新闻内容。But I also want toknow what else is going on. For example, BJs is closing here in Greenville (today
13、).但我也想知道还有什么新闻。例如，今天格林威尔的 BJ 零售店停止营业了。That was news Icould use. The newsroom will get that information for us.这则新闻我用得上，新闻编辑室会帮我获得这些信息。I will happily paya subscription rate to get that information, because I do not have time togather it myself.我会很乐意地付上一笔订阅费得到这信息，因为我没有时间自己去收集。Even though Imyself have
14、a huge network, I cannot be on top of everything all the time.即便我自己有一个庞大的联络网，可我也做不到事事都一直了解得一清二楚。A good newsroomwould do the work for me.好的新闻编辑室就会帮我做这件事。8.Now, the questionis what about advertising. Newspapers make their money from ads, notsubscribers.现在的问题是广告怎么办。报纸从广告赚钱，而不是靠订户赢利。In this case, willpe
15、ople prefer to pay more to get local news or will they subject themselves toads?在这种情况下，人们是更愿意多花钱得到本地新闻呢，还是自己去看广告呢？I think the answercan be found with Google.我认为可以从谷歌那得到答案。Google providesinformation we are looking for, but delivers it free because advertisers cantarget the search “readers”.谷歌提供给我们要找的
16、信息，但是免费的，因为广告商们可以针对搜索的“读者”打广告。Newsrooms could dothe same. Rather than mass advertising, advertisers could target their ads to readersof certain news reports, or certain types of subscribers.新闻编辑室也可以这样做。广告商不是大规模地做广告，而是针对某种新闻报道的读者或某些类型的订户做广告。As long as I wasnot bombarded, and it was done tastefully, I would not mind.只要广告不是狂轰滥炸，做的又有品味的话，我是不介意的。In fact, I wouldappreciate it, because I might find a product or service that I would like toexplore further.事实上，我会不胜感激的，因为我可能会发现某种产品或服务值得进一步了解。9.
