《某品牌女装2011年10月销售分析》由会员分享，可在线阅读，更多相关《某品牌女装2011年10月销售分析（5页珍藏版）》请在金锄头文库上搜索。
1、某品牌女装商场某品牌女装商场 2011 年年 10 月份销售分析月份销售分析1010 月份品类分析月份品类分析 单位：元单位：元品品类类面积面积1010 月月份销份销售数售数量量1010 月份销售收月份销售收入入客客单单价价9 9 月份销售收月份销售收入入环比环比同期销售收入同期销售收入同比同比本年累计销售收本年累计销售收入入累计平累计平效效仕女143815381032352.00 568 873216.80 18.22%695171.00 48.50%8108761.20 5639 少淑11481637610321.00 357 585040.00 4.32%309475.00 97.21%
2、4506402.50 3925 休闲6552322463348.00 176 409416.00 13.17%436850.00 6.07%3767274.50 5752 内衣219971146026.00 99 96131.00 51.90%110288.00 32.40%1183273.30 5403 童装19271493901.20 116 83057.50 13.06%95094.00 -1.25%851356.80 4434 饰品4428034529.00 102 28463.00 21.31%25536.50 35.21%434764.00 9881 合合计计36963696746
3、274622380477.202380477.20 278278 2075324.302075324.30 14.70%14.70%1672414.501672414.50 42.34%42.34%18851832.3018851832.30 51015101 1 1、仕女类各品牌环比前三后三销售分析、仕女类各品牌环比前三后三销售分析品牌品牌面积面积1010 月销月销售数售数量量1010 月销售收月销售收入入客单客单价价9 9 月销售收月销售收入入环比环比同期销售收同期销售收入入同比同比本年累计销本年累计销售收入售收入累计累计平效平效红人90 114128525.00 570 64998.00
4、 97.74%65986.00 94.78%776403.00 8627 舒朗90 128126900.00 1054 134917.00 -5.94%89735.00 41.42%929138.00 10324 美藤 70 195113226.00 411 80105.00 41.35%62603.00 80.86%633635.00 9052 声雨竹98 10488290.00 771 80207.00 10.08%79229.00 11.44%942639.00 9619 圣可尼50 9683185.00 421 40397.00 105.92%/123582.00 2472 玖姿90
5、6573330.00 1369 88984.00 -17.59%83247.00 -11.91%915628.00 10174 菲依尼尼69 5150143.00 1266 64564.00 -22.34%18645.00 168.94%471305.90 6831 和泰107 7345079.00 491 35809.00 25.89%48358.00 -6.78%529933.00 4953 意彩35 11837304.00 229 27066.00 37.83%31530.00 18.31%265335.00 7581 敦奴90 3234472.00 1999 63981.00 -46.
6、12%19828.00 73.86%316521.50 3517 梦舒雅50 8533463.00 230 19536.00 71.29%/52999.00 1060 非凡伊人35 8733405.00 233 20313.00 64.45%38952.00 -14.24%319594.00 9131 雅莹90 2030894.00 1046 20916.00 47.71%29163.00 5.94%302574.00 3362 雅意娜菲35 12626150.00 143 18015.80 45.15%8225.00 217.93%120628.80 3447 兽王73 2425542.00
7、 774 18581.00 37.46%15318.00 66.75%192580.00 2638 米兰登35 8025261.00 250 20026.00 26.14%10052.00 151.30%176609.00 5046 陶玉梅40 5621461.00 229 12816.00 67.45%10189.00 110.63%203511.00 5088 片断35 4017291.00 566 22652.00 -23.67%/62882.00 1797 中信35 5112316.00 332 16930.00 -27.25%12013.00 2.52%131341.00 3753
8、依佈40 4111862.00 381 15626.00 -24.09%13521.00 -12.27%187554.00 4689 ET.SEINO35 87555.00 99 790.00 856.33%5878.00 28.53%52390.00 1497 缇丝丹70 94028.00 368 3315.00 21.51%5514.00 -26.95%41572.00 594 佳纷40 142670.00 99 1389.00 92.22%/55876.00 1397 玛菲/ /19752.00 /196925.00 / 温莎蒂/11026.00 /64398.00 / 文秋/1283.
9、00 /7815.00 /42183.00 / 典特/2275.00 /1024.00 / 天意/6317.00 / 合计合计14021402 161716171032352.001032352.00 540540 873216.80873216.80 18.22%18.22%695171.00695171.00 48.50%48.50%8108761.208108761.20 57845784 2 2、少淑类各品牌环比前三后三销售分析少淑类各品牌环比前三后三销售分析品牌品牌面面积积1010月月销售销售数量数量1010月销售月销售收入收入客客单单价价9 9月份销售月份销售收入收入环比环比同期销
10、售同期销售收入收入同比同比本年累计本年累计销售收入销售收入累计累计平效平效VERO MODA180362233371.00 526 190307.00 22.63%/470460.50 2614Vigour Grass120314150700.00 753 236430.00 -36.26%71335.00 111.26%861111.00 7176周末7427664403.00 141 38853.00 65.76%30156.00 113.57%594602.10 8035ES7029958783.00 161 48108.00 22.19%31770.00 85.03%612867.00
11、 8755艾格10516835515.00 119 20023.00 77.37%13044.00 172.27%507407.00 4832艾莱依337725397.00 199 15303.00 65.96%-29023.00 -187.51%179251.00 5432缇蕾娜35188996.00 524 9423.00 -4.53%5970.00 50.69%72706.00 2077淑女屋80347277.00 176 5984.00 21.61%5005.00 45.39%125229.00 1565茜舞35176475.00 381 /6475.00 1853 3、休闲类各品牌环
12、比前三后三销售分析、休闲类各品牌环比前三后三销售分析城市丽人45136039.00 530 6891.00 -12.36%4083.00 47.91%80852.00 1797A/E65205548.00 199 3983.00 39.29%6285.00 -11.73%79647.40 1225白茶45103249.00 379 3792.00 -14.32%6721.00 -51.66%53911.00 1198独角戏4582509.00 314 2313.00 8.47%3108.00 -19.27%29973.00 666十八淑女坊48212059.00 173 3630.00 -43
13、.28%9729.00 -78.84%132484.00 2760odbo/67249.00 /373470.00 /播/23114.00 /157626.00 /诺曼琦/46497.00 /50035.50 /卓仑/11227.00 /18456.00 /卡莎布兰卡/3205.00 /10421.00 /波司登/89418.00 /合计合计98098016371637610321.00610321.00 357357 585040.00585040.00 4.32%4.32%309475.00309475.00 97.21%97.21%4506402.54506402.50 0 459845
14、98品牌品牌面面积积1010月月销售销售数量数量1010月销售月销售收入收入客客单单价价9 9月份销售月份销售收入收入环比环比同期销售收同期销售收入入同比同比本年累计销本年累计销售收入售收入累计累计平效平效美特斯邦威100572108650.00 152 86925.00 24.99%79056.00 37.43%691946.00 6919 森马10049789870.00 203 100849.00 -10.89%115453.00 -22.16%815283.00 8153 摩高7118461804.00 239 44004.00 40.45%45659.00 35.36%494942.
15、00 6971 真维斯7340061105.00 172 68777.00 -11.15%79057.00 -22.71%610361.00 8361 以纯10034958543.00 137 47779.00 22.53%39883.00 46.79%379488.00 3795 3、竞争店重复品牌对比分析竞争店重复品牌对比分析品类品牌黄河店本月销售京开店本月销售对比大庆路本月销售对比百姓生活广场本月销售对比丹尼斯对比红人128525.00 /67364.00 90.79%/ 舒朗126900.00 74437.00 70.48%/美藤 113226.00 / 声雨竹88290.00 209
16、167.00 -57.79%/ 圣可尼83185.00 134494.00 -38.15%219444.00 -62.09%/ 玖姿73330.00 283944.20 -74.17%91049.00 -19.46%/ 敦奴34472.00 77492.00 -55.52%/梦舒雅33463.00 82557.00 -59.47%90494.00 -63.02%55000.00 -39.16%/片断17291.00 /10018.00 72.60%/仕女类佳纷2670.00 /14342.00 -81.38%/ vero moda233371.00 569956.00 -59.05%278585.00 -16.23%/维格娜丝150700.00
