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1、充满惊喜的奢华品牌 The Surprise Luxury LabelAt The Row, a seemingly simple short-sleeve jersey T-shirt costs $280, a wool blazer with three-quarter-length sleeves a little over $1,300 and a top-handle satchel nearly $3,000. 在时尚品牌 The Row，看起来简简单单的一件短袖运动 T 恤售价为 280 美元（约合人民币 1,750 元） ，一件七分袖的羊毛衫要价略高于 1,300 美元（约合
2、人民币 8,100 元） ，而一个手 提包则要将近 3,000 美元（约合人民币 18,700 元） 。The prices rival those of Bottega Veneta and Lanvin, houses much more established than The Row, which former child stars Ashley and Mary-Kate Olsen founded in 2006. 这一价位可以与老牌奢侈品 Bottega Veneta 和 Lanvin 相比肩。The Row 由前童星阿什莉 奥尔森(Ashley Olsen)和玛丽-凯特奥尔森
3、(Mary-Kate Olsen)于 2006 年创立。The Olsens, now 27 years old, are well aware some fashion followers perceive The Row as audaciously priced. Some of that stems from what could be called Backpack-Gate. 奥尔森姐妹现年 27 岁，她们清楚地知道一些时尚潮人认为 The Row 的标价过高。这部分 起因于“背包门”事件。A $39,000 alligator backpack that The Row bega
4、n selling in 2011 raised eyebrows and elicited eye rolls, even as it reportedly sold out. 2011 年 The Row 开始出售一款 39,000 美元（约合人民币 243,700 元）的鳄鱼皮双肩包，这引起了许多人侧目，即使是在 报道称这一背包被销售一空的时候。That was obviously a very special bag to us but that didnt represent the entire range, said Mary-Kate Olsen in an interview
5、 earlier this month at the labels showroom in downtown Manhattan. 玛丽-凯特奥尔森本月早些时候在曼哈顿 The Row 展厅接受采访时 说道：“很明显这是一款对我们来说很特别的背包，但这不能说明其价位的全部。 ”Ms. Olsen raised the issue early in the interview to make the point that The Row also sells bags in the $1,000 to $3,000 range. So weve now spent a couple of yea
6、rs also retraining the customer that thats not the only product thats available. 她在采访刚开始时就提及 了这一话题，并说明 The Row 也出售价格在 1,000 至 3,000 美元（约合人民币 6,200 至 19,000 元）之间的皮包。她表示， “现在我们也花了好几年时间重新告诉客户，那个包并不 是我们卖的唯一产品。 ”Retailers were initially skeptical of the line, fearing it was just another celebrity vanity
7、project, and overpriced to boot. At the time, the Olsens were still best known for their years on TVs Full House. 零售商最初对此时装品牌持怀疑态度，担心它只是另一个名人 “花瓶”品牌，以过高的价格博人眼球。当时奥尔森姐妹依然因在电视剧合家欢(Full House)的演出而被人所熟知。Now, eight years later, high-end retailers call the line a success. 如今，八年 过去了，高端零售商都称这一品牌取得了成功。The Ro
8、w opened its first store Tuesday in Los Angeles. The label was recently nominated for Accessories Designer of the Year from the Council of Fashion Designers of America. The Row is up against Alexander Wang and Proenza Schouler for the award, which will be given out in a ceremony early next month. Th
9、e Row 的首家门店于 5 月 13 日在 洛杉矶开业。该品牌最近被美国时装设计师委员会(Council of Fashion Designers of America) 提名为“年度配饰设计师”(Accessories Designer of the Year)大奖的候选品牌。一同被提名 该奖项的还有 Alexander Wang 及 Proenza Schouler。该奖项将在下月初的颁奖礼上揭晓。Older women are The Rows target consumers, an unusual choice for 20-something designers. The Row
10、s customer, Ashley Olsen said, is probably 40s, 50s, it really could be any age. Shes - the women that I know are - sophisticated, very educated within the world of fashion and appreciates finer fabrics and craftsmanship. That age group is also more likely to be able to afford The Row than a woman i
11、n her 20s. 上了年纪的女士也是 The Row 的目标客户这 对 20 来岁的设计师来说是个非同寻常的选择。阿什莉奥尔森说，The Row 的客户“可能 在四、五十岁，或者任何年纪。 ”她所知道的客户都精于世故，对时尚界非常在行，欣赏更 好的料质和工艺。这一年龄群也比 20 来岁的女人更有能力买得起 The Row 的产品。So rather than showing clothes on girlish-looking models, The Row cast runway models from decades past for its recent pre-fall 2014
12、collection lookbook (a booklet sent to fashion editors). And while many designers are accompanied at the CFDA awards by the latest young starlet or model, in 2012 The Rows guest was model and actress Lauren Hutton, now 70. (The label won the Womenswear Designer of the Year award that year, surprisin
13、g people who thought Proenza Schouler was as a shoo-in.) 所以，比起让少女面庞的模特来展示服装， The Row 启用了年纪较大的 T 台模特来拍摄其最近的 2014 早秋服装图册（寄给时尚编辑 的小册子） 。尽管很多设计师参加美国时装设计师委员会颁奖礼时总会让新秀或者最新走红 的模特相伴，但 2012 年 The Row 的客人却是模特兼演员劳伦赫顿(Lauren Hutton)，她现 年已经 70 岁了。 （当年该品牌赢得了年度女装设计师大奖，出乎大家意料之外，因人们原 本以为 Proenza Schouler 稳操胜券。 ）The
14、Row plans, for the first time, to start selling shoes from one of its runway collections. The shoes are a far cry from the feminine-looking heels and flats that women have proved willing to splurge on. Ashley Olsen said the menswear-inspired derby, mule and loafer styles will appeal to a very specif
15、ic customer. I dont think its for everyone. The Row 首次计划开始出售其 T 台系列的鞋子。这些鞋绝不是女性化的高跟鞋或者平底鞋，而 是已经证实女士愿意花高价来购买的系列。阿什莉奥尔森称，由男鞋启发制作的低跟、 混合型鞋和乐福鞋将会对某类特别的客户产生吸引力。她不认为这些鞋适合所有人。The Row collaborated with Enzo Bonafe, a maker of handmade mens shoes, based in Bologna, Italy. The label is only selling the handma
16、de shoes, which start at $850, in its own store initially. It plans to begin producing footwear in house by next year. The Row 此前与 总部位于意大利博洛尼亚(Bologna)的手工男鞋生产商 Enzo Bonafe 合作。该品牌只出售手 工制作的鞋子，售价从 850 美元（约合人民币 5,300 元）起，最初只在其门店销售。该品 牌计划明年前开始自主生产鞋类产品。Industrywide sales of womens handbags and shoes continue to outperform apparel. Spending on l
