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1、哈尔滨商业大学计算机系毕业论文计算机系毕业论文浅析我国动漫产业发展现状及方向赵吉元哈尔滨商业大学2010 年 XX 月哈尔滨商业大学计算机系毕业论文计算机系毕业论文浅析我国动漫产业发展现状及方向学 生:赵吉元导 师:尚丽娜系 别、专 业:计算机系答 辩 日 期: xxxx 年 xx 月哈尔滨商业大学计算机系毕业论文浅析我国动漫产业发展现状及方向摘 要动漫产品是广大人民群众特别是未成年人喜爱的文化产品。发展动漫产业对于满足人民群众精神文化需求，促进社会主义先进文化和未成年人思想道德 建设，推动文化产业发展，培育新的经济增长点都具有重要意义。 动漫产业是指以“创意”为核心，以动画、漫画为表现形式，
2、包含动漫图 书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动 漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售，以及与动 漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。通过政 策推动，打造若干个实力雄厚、具有国际竞争力的大型动漫龙头企业，培育一 批充满活力、专业性强的中小型动漫企业，创造一批有中国风格和国际影响的 动漫品牌。力争用 5 至 10 年时间，动漫产业创作开发和生产能力跻身世界动 漫大国和强国行列。动漫产业作为文化产业的后起之秀，正在全球化的经济中扮演着越来越重 要的角色。中国动漫在巨大的挑战面前，如何摆脱现阶段的被动局面，以高质 量的动
3、漫艺术夺回国内市场，同时走向世界，如何探寻一条适合中国动漫产业 的发展道路则是现在中国动漫产业亟待解决的问题。本文从文化产业视角考察 和分析中国动漫产业现状，通过借鉴国外动漫产业发展的成功经验，从产品角 度提出新的思路和切入点，对产业化运营提出新的解决办法，最后提出对我国 动漫产业发展的建议。 关键词 中国；动漫；发展 AbstractIAbstractAnimation products are the masses, especially of minors favorite cultural products. The development of animation industry
4、to meet the spiritual and cultural needs of the people, promoting advanced socialist culture and ideological and moral construction of minors, and promote the development of cultural industries, and foster new economic growth point of great significance. Refers to the animation industry is the “crea
5、tive“ as the core, animation, comic books for the manifestations, including cartoon books, newspapers, movies, television, audio-visual products, stage plays and based on modern information and communication technologies means new animation animation and other varieties of direct product development
6、, production, publication, broadcast, performance and sales, as well as with the cartoon image of the clothing, toys, electronic games, such as derivative products of the industrial production and management. The adoption of policies to promote and create a number of strong and internationally compe
7、titive enterprises of large-scale animation, build up a pool of energetic, highly professional small and medium-sized animation companies to create a number of styles and international impact of Chinas cartoon brands . Strive to use 5 to 10 years, animation industry development and capacity creation
8、 ranks among the worlds animation ranks of big and powerful. In the group of global culture industry, as an up-and-coming youngster the animation industry plays more and more importance role. It is urgent that the Chinese animation artists to figure out nowadays how to escape from the passive positi
9、on and recapture the internal market with high quality animation art while facing to that huge challenge and how to looking for a way out . This article is based on the industrial chain theory and analyze the status quo in chinas animation industry form the culture-industrial point of view, use the
10、successful experience of foreign animation industrys development for reference, raise new reflection and getting point propose the new solution to the implement and operation of industrialization, and finally raise advice to the development of china animation industry. Keywords China;animation;devel
11、opment哈尔滨商业大学计算机系毕业论文II目 录摘 要.IABSTRACT.II第 1 章 绪论 .- 1 -1.1 剧本 .- 1 - 1.2 产权保护 .- 2 - 1.3 市场 .- 2 - 1.4 平台 .- 4 - 1.5 人力资源 .- 5 - 1.6 本章小结 .- 5 -第 2 章 如何发展动漫产业 .- 6 -2.1 基础设施动漫产业 .- 6 - 2.2 政策 .- 6 - 2.3 平台 .- 6 - 2.4 人才 .- 6 - 2.5 下游产业 .- 7 - 2.6 全动漫（交校间的活动） .- 7 - 2.7 发展国内外合作关系 .- 7 - 2.8 本章小结 .- 7 -第 3
