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1、 Copyright 2007 3R Consulting Ltd Waverly House, Greystones, Co. Wicklow. Tel: 01 201 7102, www.3r.ie -Your Search Engine Guide- How to Combine Your SEO with Pay per Click Advertising Campaigns Charlotte Du Limbert Simona AntosikovaCopyright 2007 3R Consulting Ltd Page 2 of 25 Waverly House, Greysto
2、nes, Co. Wicklow. Tel: 01 201 7102, www.3r.ie Table of Contents 1. Introduction. 3 2. Search Engine Optimisation: How to Get a Good Position on the Internet?. 4 1. White Hat SEO . 6 1. Site Quality and Content. 6 2. Site Title. 7 3. Meta Tags. 8 4. Good Navigation. 9 5. Right Keywords. 9 6. Site Pop
3、ularity.10 7. In-site Cross Linking.11 8. Web Site Design .11 2. Black Hat SEO. 12 3. Pay per Click Advertising Campaigns. 13 1. How to Create the Ad and Description of Your Campaigns .13 2. How to Run Your Campaign with Google Adwords.14 3. How to Run Your Campaign with Yahoo! Search Marketing.20 4
4、. How to Run Your Campaign with MSN.com.22 5. Conclusion.24 4. Final Conclusion. 25 Copyright 2007 3R Consulting Ltd Page 3 of 25 Waverly House, Greystones, Co. Wicklow. Tel: 01 201 7102, www.3r.ie 1. Introduction Getting a top 5 search ranking in Google, Yahoo! and recently in MSN.com as well is th
5、e key factor to advertise your product on-line. Optimizing your website will generate more traffic than all of your other Internet Marketing efforts combined. By simply getting traffic coming to your website, you have got more chance of generating more sales. The best way to have a good position on
6、Internet search engines is to combine your SEO (Search Engine Optimisation) with pay per click advertising campaigns (Google Adwords, Yahoo! Search Marketing or Microsoft AdCenter for MSN.com). These two most successful techniques for getting ranked high can positively influence each other and imple
7、menting them both you will get excellent traffic results. Read these few pages and you will learn all about SEO and pay-per-click (PPC) campaigns before you waste a lot of money on a campaign that doesnt work. This guide provides essential overview of SEO and it will help you to launch your first on
8、-line advertising campaigns with Google Adwords, Yahoo! Search Marketing (formerly Overture) or Microsoft AdCenter. Copyright 2007 3R Consulting Ltd Page 4 of 25 Waverly House, Greystones, Co. Wicklow. Tel: 01 201 7102, www.3r.ie 2. Search Engine Optimisation: How to Get a Good Position on the Inter
9、net? So you want your website to be on the first page of every Search Engine? You can influence your search engine visibility by yourself and it is much easier than you expected. The best way to have a good position on Internet search engines is to combine your advertising campaigns (Google Adwords,
10、 Yahoo! Search Marketing or Microsoft AdCenter) with SEO (Search Engine Optimisation). Thus, by implementing a good SEO strategy, you can significantly increase both the number and quality of visitors. SEO means that your Web site is “optimised“ for search engine results, meaning that, ideally, your Web site will come up as one of the first 10 sites when people search for keywords pertinent to your business. This is essential to your web site traffic which can then lead to further
