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1、考研英语第一时间英语知识运用卷第二部分、英语知识运用模拟题第二部分、英语知识运用模拟题 Test 1 Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television brought about a 1 in product and service. Between 1949 and 1
2、951, advertising on 2 grew 960 percent. Today the Internet is once again transforming 3. By going online, companies can communicate 4 and directly with prospective customers. Promotion on the World Wide Web includes advertising （usually in the 5 of banners across the top of Web site), sponsorships,
3、and sales promotions 6 contests, coupons and rebates. In 1996 World Wide Web advertising 7 topped S 300 million. Effective online marketers dont 8 transfer hardcopy ads to cyberspace. Successful sites 9 promotional and nonpromotional information indirectly delivering the advertising 10. To encourage
4、 visits to their 11and to create and cultivate customer 12, companies change information 13 and provide many opportunities for interaction. To target specific Internet users, an increasing number of companies are using “push“ technology, which automatically 14 customized news and other information t
5、o users computers when they log onto the Internet. Although organization like Nielsen Media Research are developing 15 to enhance audience measurement and tracking, it remains difficult to 16 how many times the same person looks at an ad and who that person is. 17 online promotions can be glamorous
6、and 18, they are not perfect. For a 19 marketing mix, industry experts advise companies to use the Internet as a（n) 20 to other advertising media. 1. A competition*“B revolution*“C replacementD diversion 2. A InternetB printC televisionD radio 3. A communicationB regulationC publicationD promotion 4
7、. A instantlyB accidentallyC extensivelyD casually 5. A formB lightC termsD way 6. A forB asC likeD about 7. A expendituresB incomesC revenuesD benefits 8. A merelyB barelyC evenlyD duly 9. A associateB blendC transmitD demonstrate 10. A abstractsB messagesC highlightD passages 11. A companiesB adve
8、rtisementsC sitesD workshops 12. A loyaltyB conscienceC curiosityD passion 13. A particularlyB frequentlyC irregularlyD eventually 14. A accumulatesB duplicatesC contributesD delivers 15. A measuresB resourcesC technologiesD procedures 16. A superviseB summarizeC assessD compel 17. A AsB SinceC Unle
9、ssD Although 18. A sophisticatedB controversialC reliableD monotonous19. A welltimedB welldesignedC wellconductedD well founded 20. A substituteB replacementC supplementD alternative Test 2 With the possible exception of another world war, a giant asteroid, or an incurable plague, global warming may
10、 be the single largest threat to our planet. For decades human factories and cars have 1 billions of tons of greenhouse gases into the 2 , and the climate has begun to show some 3 of warming. Many scientists 4 that changes in the climate will probably result in hotter days and fewer 5 days. Accordin
11、g to the Intergovernmental Panel on Climate Change （IPCC), land surface areas will increase in 6 over the summer months much more than the ocean. The midlatitude to high latitude 7 in the Northern Hemisphereareas such as the Continental United States, Canada, and Siberiawill likely warm the most. Th
12、ese regions could 8 mean global warming by as much as 40 percent. As far as human 9 is concerned, those hit hardest will probably be 10 of poorer countries that do not have the funds to fend against changes in climate. A slight 11 in heat and rain in equatorial regions would likely 12 an increase in
13、 vectorborne diseases such as malaria. More intense rains and hurricanes could cause more 13 flooding and more deaths in coastal regions and along riverbeds. Even a 14 rise in sea level could threaten the coastlines of lowlying islands 15 the Maldives. All across the globe, hotter summers could lead
14、 to more 16 of heat stroke and deaths among those who are 17, such as older people with heart problems. The warmer temperatures may also 18 higher levels of nearsurface ozone from cars and factories, 19 would likely cause more perilous air quality days and hospital 20 for those with respiratory prob
15、lems. 1. A dispersedB disposedC dischargedD displaced 2. A environmentB surroundingsC natureD atmosphere 3. A spectaclesB signsC symbolsD signals 4. A speculateB testifyC proclaimD allege 5. A humidB coolC warmD stuffy 6. A moistureB pressureC rainfallD temperature 7. A districtsB countriesC regionsD sphere 8. A amountB approachC exceedD preserve 9. A wealthB healthC survivalD prosperity 10. A governmentsB individualsC residentsD communities 11. A occurrenceB extensionC variationD increase 12. A sparkB resultC amplifyD initiate 13.
