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1、Report on the strategy of how soundblaster can improve on theirsuccess by the consultancyIntroduction：This report is based on the current status of the band, analyzing the bands problems, which made the appropriate strategies to address these issues, and in order to help the band to enhance their vi
2、sibility and record sales by attracting more fans, developing a clear goal to make them sucessfulFinding:The album 2001,“soundblaster I“ in which Soundblaster band released has sold 3.5 million copies.The CD issued in 2003 achieved good results, up to 5.1 million copies .Since the albums hot, so the
3、 band was encouraged, they immediately followed the next year and released their new album, but the situation seems to be not optimistic, after the new album, so many fans felt disappointed, so this album only sales of 3.1million copies, the sale of this album was lower than the previous two.This re
4、sult gave the band a great shock soon, so the band in the next three years, they summed up the experience of the first two albums.At the same time,they planed to issue the third album they also carefully thought the reasons for the issue of defeat, after preparing the bands finally album,they were r
5、eady with their most fully believed record “talk to the world“ backing to peoples attention in 2007, they attempted to album again to attract peoples attention, but this time the situation was a more tragic. This album was extremely disappointed fans once again, the sales of the album is just 2.9mil
6、lion copies. Facing this result, the band was undoubtedly bear a more heavy blow once again, this time they have clearly recognize that the way they relying on can not solve the problem that the sales have been declined all the time. 1、The bands style is too old, the singers dress style is outdated,
7、 so that people feel they seem to stay in 2003. And the style and route of the band are did not cater to consumers seeking fashionable consumer psychology, so the band could not attract new fans.2、In the public media star rating system, the band had only one star, indicating that the low popularity
8、of the band.RecommendationsNow the bank are planning to record and launch a new CD.According to the problem the band currently faces.in order to enable the bands popularity and visibility, helping them to succeed, we suggest that the company could work hard on some aspect toapprove the band.As an ex
9、pert in band management ,we suggest the following possibilites for developing the band:1.He should define a clear target for soundblaster,he should know that a manager who dont set career goals will miss opportunities 2.He must help the band to change their old brand route because it would hinder th
10、e development of the band, only developing a new brand for the band, meeting the trend of the times, and modernize the bands logo, so the band has a new re-logo is a way to develop the bands brand.As an expert in market research companies should research and develope needs and expectations of custom
11、ers, so we give the following suggestions：1.On the one hand, the Groups research market could find out what music did the customer like to and then designate the focus groups. On the other hand, companies can prepare some questions and online interview, finding out the way of songs which people in t
12、he past like 2.The research team also found some new venues for research, such as to find smaller young trendy nightclub or universities releasing their interviews or questionnaires to find out what kind of music is a favorite of young peopleAs a product placement specialist, he developed the how to
13、 attract new fans to the band, we recommend the following possibilities ：1.Using advertising.The band should devise something be able to representative of the band like personalized T-shirts or other things, and distributed free or preferences of young trendy nightclub or universities.2.They should
14、rely on some powerful media to help the band to attract more fans. Such as cooperating with Hollywood filmmakers, so the band appeared in a new movie, because Hollywood has a great influence, it has fans all over the world .3.Another way is to let more people know about the band, the placement shoul
15、d make full use of the Internet, they should put some ads on the site, including some information, such as free download new songsConclusion:Well reviewed with the band Soundblasters background, reasons for falling sales, the band members future plans .we conclude:The band Soundblaster once has an e
16、xcellent background for the bright future. Today the bands problems are temporary and they could be solved without rather big cost options as learn their competitor why they become so hot now and well known all over the world by its special rhythms and try the utmost to meet their core fans and do something to appear to their fans new fans.I suggest to the band at first learn the new music style and add the new elements to their songs ,than launch much many marketing camp
