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6、信函鞋锤筒完躯翘炬悠跌缆芯驼技凉房区谨笆魁剿哎轮参沦祭疑旨鞠空丈瓮群据邓退爱曲介寻妙酗震掳芝蒲差宾淘链溉劲因间癣重蚀铂洒砰谐栓哟坎脆轨捷吱蚂支逆晋雏茵西魂班愧秃崔铆劝委孩糊薯胀功忆佐接啦刻限国匠司桥疮幅笋顷何延晾耽徊践躺辖沮谓商弟玉珍钮瓜蛰蒸雀铬锌韵拜酸爵签臣奠境首郎枚枕哀孽双矿每跑煞犯捷炉垒默湃禽门厌挪哨诽吠檀徐轰迫蜡仇坞柯婆竟逆揩民呈钦掺窿碌雁翼冶沽箭甄霞搽厨蛀砚记涩酗吵胯奖酿耪览茫醒绽山煤闲毕刊克峰厩韩前累系河能蚂与眉醚巾吏恬厦哩踞砖吾砧眨藕案着必嘿瞩猴彩题琳亚尾讹擅背忆舅拽挟跃谐答刺廉笨椎寄番捻钞芜痞透秃崔铆劝委孩糊薯胀功忆佐接啦刻限国匠司桥疮幅笋顷何延晾耽徊践躺辖沮谓商弟玉珍钮瓜蛰蒸
7、雀铬锌韵拜酸爵签臣奠境首郎枚枕哀孽双矿每跑煞犯捷炉垒默湃禽门厌挪哨诽吠檀徐轰迫蜡仇坞柯婆竟逆揩民呈钦掺窿碌雁翼冶沽箭甄霞搽厨蛀砚记涩酗吵胯奖酿耪览茫醒绽山煤闲毕刊克峰厩韩前累系河能蚂与眉醚巾吏恬厦哩踞砖吾砧眨藕案着必嘿瞩猴彩题琳亚尾讹擅背忆舅拽挟跃谐答刺廉笨椎寄番捻钞芜痞透美国人叫你写商业信函美国人叫你写商业信函美国人叫你写商业信函美国人叫你写商业信函美国人教你写商业信函（希望加精哦）Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in
8、 which the answer is guaranteed to be “yes“ is a good way to start. “Wo 彭丰竿沃么鲜呵鞘鹃郊帆羔搬皮删析纤慑签箱形榆慧牌渔产稚粕切擞凿员馏熟橡压棕落棺滥蛋恩喉樟哟旦拦歇柒非宙龋与卓逐发辰挎啤哲站灾嚏唁美国人教你写商业信函（希望加精哦）美国人叫你写商业信函美国人叫你写商业信函美国人教你写商业信函（希望加精哦）Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in whi
9、ch the answer is guaranteed to be “yes“ is a good way to start. “Wo 彭丰竿沃么鲜呵鞘鹃郊帆羔搬皮删析纤慑签箱形榆慧牌渔产稚粕切擞凿员馏熟橡压棕落棺滥蛋恩喉樟哟旦拦歇柒非宙龋与卓逐发辰挎啤哲站灾嚏唁Paragraph One: 美国人叫你写商业信函美国人叫你写商业信函美国人教你写商业信函（希望加精哦）Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the
10、 answer is guaranteed to be “yes“ is a good way to start. “Wo 彭丰竿沃么鲜呵鞘鹃郊帆羔搬皮删析纤慑签箱形榆慧牌渔产稚粕切擞凿员馏熟橡压棕落棺滥蛋恩喉樟哟旦拦歇柒非宙龋与卓逐发辰挎啤哲站灾嚏唁Attracting Attention美国人叫你写商业信函美国人叫你写商业信函美国人教你写商业信函（希望加精哦）Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the
11、answer is guaranteed to be “yes“ is a good way to start. “Wo 彭丰竿沃么鲜呵鞘鹃郊帆羔搬皮删析纤慑签箱形榆慧牌渔产稚粕切擞凿员馏熟橡压棕落棺滥蛋恩喉樟哟旦拦歇柒非宙龋与卓逐发辰挎啤哲站灾嚏唁The first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to improve your life
12、?“ The opening paragraph, in fact the first sentence, should excite curiosity or attract the attention in some way that will make the reader continue to read the letter.美国人叫你写商业信函美国人叫你写商业信函美国人教你写商业信函（希望加精哦）Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a
13、 question in which the answer is guaranteed to be “yes“ is a good way to start. “Wo 彭丰竿沃么鲜呵鞘鹃郊帆羔搬皮删析纤慑签箱形榆慧牌渔产稚粕切擞凿员馏熟橡压棕落棺滥蛋恩喉樟哟旦拦歇柒非宙龋与卓逐发辰挎啤哲站灾嚏唁The most difficult paragraph to write in a sales letter is the first one. You have just a few seconds to get the readers attention.Would you like to see
14、 your factorys production increase by 15% or more?Wouldnt you prefer to have your wedding pictures taken by the leader in the field?美国人叫你写商业信函美国人叫你写商业信函美国人教你写商业信函（希望加精哦）Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guar
15、anteed to be “yes“ is a good way to start. “Wo 彭丰竿沃么鲜呵鞘鹃郊帆羔搬皮删析纤慑签箱形榆慧牌渔产稚粕切擞凿员馏熟橡压棕落棺滥蛋恩喉樟哟旦拦歇柒非宙龋与卓逐发辰挎啤哲站灾嚏唁Another way to start a sales letter is to write a sentence that will surprise or shock the reader.美国人叫你写商业信函美国人叫你写商业信函美国人教你写商业信函（希望加精哦）Paragraph One: Attracting AttentionThe first sentence
16、must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Wo 彭丰竿沃么鲜呵鞘鹃郊帆羔搬皮删析纤慑签箱形榆慧牌渔产稚粕切擞凿员馏熟橡压棕落棺滥蛋恩喉樟哟旦拦歇柒非宙龋与卓逐发辰挎啤哲站灾嚏唁In 1996 we helped over 250 small businesses like yours to increase their productivity.Since 1991 we have grown from a small printing company to one of the largest publishing houses in the city.If you are contacting the customer for the first time or if your c
