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1、1Index、Abstract .2、The need to learn the cultural difference in international business.2、The cultural differences between Chinese and Western in international business negotiations reflect .31、The difference between Western values.32、Non-Western language and language differences.43、Different way of
2、thinking.5、To deal with international business negotiations between Chinese and Western culture strategy.91、In the negotiations before they get adequate preparations .92、In the negotiations to be the correct meaning of the expression of their own to overcome the language barrier.103、In the negotiati
3、ons should reject racist ideas.114、Should be raised in the negotiations, legal awareness, strengthen the rule of law concept. .12、Reference:.132、AbstractWith the development of economic globalization, international business cooperation and increasing trade and other transnational economic activity,
4、caused by the cultural differences of conflict negotiation increasingly more and more valued by scholars and business people. In this paper, values, language, way of thinking, ethical and legal aspects of the main differences between Chinese and Western cultures are discussed in international busine
5、ss negotiations, both sides should adopt a strategy to promote the smooth course of negotiations an agreement.Keywords：International business negotiations，cultural differences、The need to learn the cultural difference in international businessWith Chinas accession to the WTO, foreign business activi
6、ties have become increasingly frequent, rapid increase of foreign business negotiations. Negotiations has become an important link in international business activities. International business negotiation is not only economic exchanges and cooperation, but also the collision between national culture
7、and communication. International Business Negotiations by their respective countries national political, economic, cultural and other factors, of which the most difficult to grasp is that cultural factors. Cultural differences led to international business negotiations and even 3the cultural impact
8、of conflict, a considerable part of the negotiations failed, therefore, directly affect the smooth conduct of international business. Therefore, to carry out smooth business activities, must understand the different countries and different cultural backgrounds, and on this basis, the negotiations to
9、 develop a reasonable strategy in international business activities can be successful.、The cultural differences between Chinese and Western in international business negotiations reflect1、The difference between Western values. Values are the core elements of culture, which includes the world, life,
10、relationship between man and nature, religious beliefs, moral standards, showing some with social and cultural, with persistence, stability, community members generally accepted belief.China to benevolence as the core of Confucianism, advocating the human self, interpersonal, human and social harmon
11、y doctrine, that is collectivism. Collectivism emphasizes team goals, team spirit. Foreign scholars of Chinese traditional culture of this nature is called collectivism culture, and that members of collectivist cultures are willing to sacrifice personal interests for group interests, needs and goals
12、. Because of this, the Chinese people during the exchange, the emphasis on personal interests should be subordinate to the interests of society as a whole, only 4to develop the whole society, individuals can get the maximum benefit.The Western countries are the core of its culture of individualism t
13、ake place. The value of Western culture of individualism, personal will, personal dignity, individual freedom, personal feelings, personal rights and personal interests. Championed individualism and society as a whole, is stressed to achieve self-worth and personal success to measure the value of li
14、fe. Materialism of Western culture by the great emphasis on personal values first the main features. Therefore, they share the total to themselves as the center, that is, pass by the center, exchange language straightforward, that is result-oriented. In order to achieve their own ends and use a variety of persuasion.2、Non-Western language and language differences.Due to the long cultural heritage and the accumulation, countries formed their own brilliant language and culture. Chinese culture stress
