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1、麦当劳的文化及其在中国发展的影响 McDonalds Culture and Its Influence on Its Development in China1McDonalds Culture and Its Influence on Its Development in China麦当劳的文化及其在中国发展的影响麦当劳的文化及其在中国发展的影响麦当劳的文化及其在中国发展的影响 McDonalds Culture and Its Influence on Its Development in China2中文概要对于文化的定义是丰富多彩的。它包括文学、艺术、音乐、历史，或是宗教信仰，传
2、统习俗等。而饮食文化作为风俗习惯的一部分，从一个层面反映了一个国家的文化，我们发现，作为世界范围内最大的食品服务业零售商之一的麦当劳，深动的反映了美国文化三个特征侵略性、融合性和平等性。追溯美国的历史，美国人勇于开拓的精神在建立新颖地的运动中得以体现。另外，早期的美国人落后于欧洲，他们地物质财富的渴望也促使他们不断去占领新的土地。正是这两点造成美国民族的侵略性。作为一个移民大国，美国文化是多民族融合性。美国历史上独立革命，在人民争取自由平等中扮演了重要的角色。平等的观念日渐深入人心。麦当劳文化中的平等理念表现在总是提供在世界花园内提供一致的服务。麦当劳在中国的发展也充分反映了以上三个特征。他在
3、中国开设了 3200 家分店，并努力学习中国的传统文化，实现本土化经营。关键词：麦当劳；侵略性；融合性；平等性；麦当劳的文化及其在中国发展的影响 McDonalds Culture and Its Influence on Its Development in China3AbstractThe definition of culture is rich and colorful. It includes literature, art, music, history, or religious beliefs, traditions and customs. And food cultur
4、e, which is a part of the customs, can reflect a countrys culture in a certain sense. We found that as one of the largest food retailers in the world, McDonalds culture reflects the essence of American culture. Bing a miniature of American culture, McDonalds carries with it 3 features, namely, aggre
5、ssiveness, integration and equality, which are also prominent in the American culture. Tracing back to American history, brave Americans in the creation of innovative and pioneering spirit is embodied in the movement. In addition, the early Americans behind Europe, and they also desire to promote th
6、eir material wealth to conquer new lands. This is caused by two aggressive American nation. As a big country of immigrants, American culture is a multi-ethnic integration. US history independence revolution in the people for freedom, equality has played an important role. The concept of equality inc
7、reasingly popular. McDonalds culture is reflected in the concept of equality provided in the garden of the world provide a consistent service. McDonalds in Chinas development also reflects the fact that more than three features. He opened 3,200 outlets in China and learn Chinese traditional culture
8、and realizing the localization business.Key Words: McDonalds; aggressiveness; integration; equality 麦当劳的文化及其在中国发展的影响 McDonalds Culture and Its Influence on Its Development in China4ContentsChapter 1 The Definition of Mc Donalds Culture.5Chapter 2 Characters of American Culture Reflected in McDonald
9、s.51. Aggressiveness.52. Integration .83. Equality.10Chapter3 The development of McDonalds culture in China121: McDonalds development in China.122: McDonalds development in China reflects its some features.13(1) The advertisement about social status13(2) The advertisements about the traditional cust
10、oms and values143. What do we learn from McDonalds culture? 16Conclusion.18麦当劳的文化及其在中国发展的影响 McDonalds Culture and Its Influence on Its Development in China5Chapter 1. The Definition of Mc Donalds Culture.What is culture? There are three explanations of culture: a) the integrated pattern of human kn
11、owledge, belief, and behavior that depends upon mans capacity for learning and transmitting knowledge to succeeding generations; b) the customary beliefs, social forms, and material traits of a racial, religious, or social group; c) the set of shared attitudes, values, goals, and practices that char
12、acterizes a company or corporation.Mc Donalds culture is a set of shared attitudes, values goals that characterizes the company. As far as we know, Mc Donalds supplies both fast food and service. When we refer to Mc Donalds culture, we should not only pay attention to the food, but also the wonderfu
13、l serves. For this reason Mc Donalds make great success both in America and in the foreign counties. We regard Mc Donalds as a symbol of American culture. For Mc Donalds three features also reflect the American culture.Chapter 2 Characters of American Culture Reflected in McDonalds1. AggressivenessW
14、hat is aggressiveness? It is a forceful action or procedure (as an unprovoked attack) especially when intended to dominate or master.Tracing back to American history, the frontier aggressive movement, which lasted more than two centuries, shaped the basic American culture and value, just as Frederick Jackson Turner commented, this ever retreating frontier of free land is the key to American development.We are aware of the aggressive side of the settling of the c
