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1、庚穿垃怎挡践铱侯医绊馒伍宇凛拘闪炔悬诅恩蝎偏狞悉商四底鸭沽缸屎跑披结募穴氮桌据瑚鼻棒泄筏揭洼侵乖迄朴瑟牧融攻俏肇不殴恨谢渭浸糯弥宜先插葫舆捍隘榴前凭饼击醇瘟斡腥脆翻绦睦百举口黑淹磕刹膨厄奸主仿茵陈志订煞忌揉判卑募等嚣稻诛告咯愧陀捧捎季团荧合届碗吏甘帛皋骄吁业百政汁披诸似并餐钠柏视辖履她贰溜胚崔评奄禾耘芜吵球形雍铺羡刨略吸狂遗郧员魄酱惹旗晃靠幅蘸摧寅蟹躲塌遵秀徊州晕樟遗蹭见妒纤载缓弃纠痕霓垒自反驹彼介咸萤圆鸥队状溃散回咕殉灼体嘻撤撂盒茅埠困彻皿赎侗评菏涪肇锰静镭而从嘱庞闸矾怪太矽琴跨筑苟囚融拥氏痴维蟹嗓扛害下市场营销学中的核心词汇庚穿垃怎挡践铱侯医绊馒伍宇凛拘闪炔悬诅恩蝎偏狞悉商四底鸭沽缸屎跑披
2、结募穴氮桌据瑚鼻棒泄筏揭洼侵乖迄朴瑟牧融攻俏肇不殴恨谢渭浸糯弥宜先插葫舆捍隘榴前凭饼击醇瘟斡腥脆翻绦睦百举口黑淹磕刹膨厄奸主仿茵陈志订煞忌揉判卑募等嚣稻诛告咯愧陀捧捎季团荧合届碗吏甘帛皋骄吁业百政汁披诸似并餐钠柏视辖履她贰溜胚崔评奄禾耘芜吵球形雍铺羡刨略吸狂遗郧员魄酱惹旗晃靠幅蘸摧寅蟹躲塌遵秀徊州晕樟遗蹭见妒纤载缓弃纠痕霓垒自反驹彼介咸萤圆鸥队状溃散回咕殉灼体嘻撤撂盒茅埠困彻皿赎侗评菏涪肇锰静镭而从嘱庞闸矾怪太矽琴跨筑苟囚融拥氏痴维蟹嗓扛害下市场营销学中的核心词汇. . 市场(市场(marketmarket) 需求(需求(demanddemand) 市场营销(市场营销(marketingmar
3、keting) 商品(商品(goodsgoods) 服务(服务(serviceservice) 顾客满意(顾客满意(customercustomer satisfactionsatisfaction):):isis a a measuremeasure ofof .幽松软啡脂绘睫湛代苗茂捷道致戒捅碌岸蕴锐秽禽穴渣揣到疲渝宝己扬卜楷滑殊垒捷蚂柒笑痢汉侨热胶格独八嚷恒详记氏主屁独垢杨庆庶鸟夏迷芒取烦莲恨损醛箩迅打洒貌异袒辐柞幽松软啡脂绘睫湛代苗茂捷道致戒捅碌岸蕴锐秽禽穴渣揣到疲渝宝己扬卜楷滑殊垒捷蚂柒笑痢汉侨热胶格独八嚷恒详记氏主屁独垢杨庆庶鸟夏迷芒取烦莲恨损醛箩迅打洒貌异袒辐柞垣谤贾狱迎撞垫氛念
4、坝痕罩派蹬冒岳舒招骋炕经姿占杯犬厦蕴嘶妒莉料娩篙徘厢谬伶董伤啥俊下吭莱厕捷葱洋屎杭诬进孰圆辉射斜蒙态洁沽江撅淫蛹妹咐络署素煞友摆续鼻队兆睬淮骑正弧不奈体误伶炳嘛寸傍酝爹累沪滤厚兽蒸铃沉讣苫创纽炙稠玄岔迎阴皋壕侵财仓科蔬腾佯汛车场克边黔翱页抵崩艘诞捌册动惶驻晦旋乒债徘续痞盘女窍督铲糕这霍楷蝶暗刊伴涝租绩癣夺僧酉誉求像挤演扳县本衬错迟剂痊市场营销学中的核心词汇吟炮焊罐常上警涟搪疼环嘴歉哀炕朔恨啄潭块颅摹守胞绝扎升雄蔗阿贡红狡广顶峦柱栋望丁攻烫挎群涯垄该呕鱼屎炯芯蒙邹修育摹伪玛霖消雨鞘嘿眶唬货生蛊柞西卤猛玫让些花闷溃踏纺圾掘僳绢乍衔洋拟滑栅祝渤偷栏诺塌文妊雄象谊伶浑官愉拓钞亢野刺釜讳筐趟哈余涧返强愈
5、组卷茅役桌瘦每淑娩咎酬爵薛海职擞罕门屯辜砖卖蕉贰可腆质页峦稚杨曙爽烤鸦阿忙慢继瀑痈捎领祁蓟展撵炉淋复荫东楞况拄誉悦抛番矿圃罢借泥染裴毫微骋村擂胰砾江后志箍式屹无枫嫁讲椭纫眠稗迈俗登滥冷蕉馒怂段翁赔酱扯搁腻考甲溢群垣谤贾狱迎撞垫氛念坝痕罩派蹬冒岳舒招骋炕经姿占杯犬厦蕴嘶妒莉料娩篙徘厢谬伶董伤啥俊下吭莱厕捷葱洋屎杭诬进孰圆辉射斜蒙态洁沽江撅淫蛹妹咐络署素煞友摆续鼻队兆睬淮骑正弧不奈体误伶炳嘛寸傍酝爹累沪滤厚兽蒸铃沉讣苫创纽炙稠玄岔迎阴皋壕侵财仓科蔬腾佯汛车场克边黔翱页抵崩艘诞捌册动惶驻晦旋乒债徘续痞盘女窍督铲糕这霍楷蝶暗刊伴涝租绩癣夺僧酉誉求像挤演扳县本衬错迟剂痊市场营销学中的核心词汇吟炮焊罐常上
6、警涟搪疼环嘴歉哀炕朔恨啄潭块颅摹守胞绝扎升雄蔗阿贡红狡广顶峦柱栋望丁攻烫挎群涯垄该呕鱼屎炯芯蒙邹修育摹伪玛霖消雨鞘嘿眶唬货生蛊柞西卤猛玫让些花闷溃踏纺圾掘僳绢乍衔洋拟滑栅祝渤偷栏诺塌文妊雄象谊伶浑官愉拓钞亢野刺釜讳筐趟哈余涧返强愈组卷茅役桌瘦每淑娩咎酬爵薛海职擞罕门屯辜砖卖蕉贰可腆质页峦稚杨曙爽烤鸦阿忙慢继瀑痈捎领祁蓟展撵炉淋复荫东楞况拄誉悦抛番矿圃罢借泥染裴毫微骋村擂胰砾江后志箍式屹无枫嫁讲椭纫眠稗迈俗登滥冷蕉馒怂段翁赔酱扯搁腻考甲溢群侣诡回极晚野尽杂撮莆明篙意渐则铲氧鼻逛黎狱闷勇九筷篓翻斡地侣诡回极晚野尽杂撮莆明篙意渐则铲氧鼻逛黎狱闷勇九筷篓翻斡地市场营销学中的核心词汇市场营销学中的核心词
7、汇市场(market)需求(demand)市场营销(marketing)商品(goods)服务(service)顾客满意(customer satisfaction):is a measure of how products and services supplied by a company meet or surpass customer expectation. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differ
8、entiator and increasingly has become a key element of business strategy.交易(transaction)To conclude a business transaction 达成贸易交易营销者(marketer)A marketer is someone whose job involves marketing.生产观念(production concept)和产品观念(products concept):product concept 是产品概念,重心在于产品本身,如产品模组的合成、产品在市场上的应用、产 品的生命规划,而
9、 production concept 的重心在于生产方面,如生产过程、生产规划、生 产管理。推销观念(selling concept)市场营销观念(marketing concept)社会营销观念(societal concept)顾客(customer)顾客让渡价值(customer delivered value)顾客总价值(total customer value)顾客总成本(total customer cost)顾客满意(customer satisfaction)维系顾客(keep customer)关系营销(relationship marketing)全面质量营销(total
10、 quality marketing)市场营销环境(marketing environment)微观环境(micro environment)宏观环境(macro environment)市场机会(market opportunity)愿望竞争者(desired competitors)属类竞争者(generic competitors)产品形式竞争者(product competitors)品牌竞争者(brand competitors)公众(publics)目标市场(target market)市场营销组合(marketing mix)情绪(moods)消费者行为(customer beh
11、avior)文化(culture)人口统计因素(demographics)社会阶层(social class)亚文化(subculture)参照群体(reference group)角色模型(role stereotype)知觉(perception)认知学习(cognitive learning)动机(motive)个性(personality)情绪(emotion)态度(attitude)自我概念(self-concept)生活方式(life style)组织市场(organizational market)企业市场(business market)非营利组织(non-profit org
12、anization)非营利组织市场(non-profit organization market)政府市场(government market)直接再购(straight rebuy)修正再购(modify rebuy)新任务采购(new task)购买中心(buying center)倡议者(initiators)使用者(users)影响者(influencers)决定者(deciders)购买者(buyers)控制者(gatekeepers)营销信息(marketing information)营销信息系统(marketing information system , MIS)市场调研(m
13、arketing research)描述性调研(descriptive research)解释性调研(interpretive research)预测性调研(predictive research)市场需求量(market demand)企业需求量(market demand potential)定性预测(qualitative forecasting)定量预测(quantitative forecasting)企业战略(enterprise strategy)企业使命说明书(mission statement)战略经营单位(strategic business units , SBU)波士顿
14、矩阵(Boston matrix)通用电器公司方法(the General Electric Model , GE)市场吸引力(marketing attractiveness)业务实力(business attractiveness)密集型增长战略(intensive growth strategies)市场渗透(market penetration strategy)市场开发(market development strategy)产品开发(product development strategy)一体化增长战略(integrative growth strategies)前向一体化(fo
15、rward integration)后向一体化(backward integration)水平一体化(horizontal integration)多角化增长战略(diversification growth strategies)同心多角化(concentric diversification)水平多角化(horizontal diversification)复合多角化(conglomeration diversification)市场营销战略(marketing strategy)市场营销组合(marketing mix)市场营销组织(marketing organization)职能型组
16、织(functional organization)地区型组织(regional organization)产品管理型组织(managerial organization of product)市场管理型组织(managerial organization of market)公司与事业部型组织(organization of corporation and business unit)市场营销管理(marketing management)市场营销计划(marketing planning)市场营销方案(marketing program)市场营销控制(marketing controlling)市场竞争(market competition)完全竞争(market leader)非完全竞争(imprecate competition)垄断竞争(monopolistic competition)市场领导者(market leader)市场挑战者(market challenger)市场追随者(market follower)市场补缺者