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1、开发信基本要点常用的英文字体：1)Arial (使用最多的，看着眼睛最舒服 )2)Verdana3)Calibri4)Times new roman5)Tahoma6)PMingLiU 台湾香港颜色不要超过三色，一般都是黑色或者蓝色,事实上，有人研究过，蓝色最能引起西方人的注意。对客户来说，比较有吸引力的内容，可以加粗和变色来突出处理。比如有的公司可以提供免费样品，FREE SAMPLES 就完全可以重点突出了。对于文字大小，通常是12磅就好了，但是如果你了解过看信的人，是近视，或者年纪比较大，可以适当把字调整到13-14磅，免得对方看起来很吃力。文字行距大概在18磅左右，不要太紧凑，也不要太
2、松散。字体和颜色，大小问题解决了，现在我们来看称呼。称呼不知道对方名字，一般都可以这么解决：TO：PURCHASING MANAGER/PRODUCT MANAGER或者TO： WHOM IT MAY CONCERN1不知道对方名字：Dear Friend,Dear,Dear Manager,Dear Director,Dear Your Teams.Hi,Sir,2) 知道对方名字：Dear Jone，Hi,Jone,Good Day Jone,其实外贸开发信的主体内容，不需要那么复杂，要把握“四不四少” 原则。即：1)不长篇大论的介绍公司或工厂2)不炫耀英文水平3)不插入超连接 (别问我什
3、么是超连接哦 !)或图片4)不说毫无意义的废话5)少说从那里得到客人联系方式6)少用第一人称7)少用书面语8)少用中国式英语外贸函电的精髓就是，“简单简单再简单”。 你要做的，就是简单明了的告诉看邮件的人，你是谁?你是做什么的,优势产品是什么?你想要做什么?平时需要多琢磨客人的email，有意识去模仿他们的行文方式和遣词用句，才能慢慢练好，让别人感觉你的email和老外写的一样，就把你当作同类，觉得会有亲切感，比如我有个立陶宛的客人，写邮件开头老写：Good day to you!那么我给他回邮件或者写邮件的时候，也就学他写：0Pls asap.Thanks and best regards,
4、Dear,How are you today?ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier.FREE SAMPLES & Catalogues will be sent if needed.Write me back or Call me please, let me talk details.Looking forward to working with you in the near future.Best
5、Regards and thanks.AliceSales Manager事实上，比较简单直接的HAVE A NICE WEEKEND!BEST WISHES!BEST REGARDS!就都可以了。最后，就是签名了。开发信，因为是第一封邮件，建议纯文本就好了：NAME：TITLE：COMPANY：TEL：FAX：EMAIL：WEB：如果不是第一封邮件，建议签名可以设点特色，弄点花样，花点心事，弄的与众不同点，可以把自己产品特色，照片等都可以设计进去，比如例子，(打开安全连接)：还有人，在问，发开发信，要不要设置要求已读回执?我建议还是要回执比较好，有2 个好处：1) 你可以看，你发了30封邮件
6、，有多少封是 read，有多少封是 deleted without read ;可以确定自己邮件标题或者内容好不好?2) 事实上，对于已读邮件，你就可以跟进写第2封邮件了，试着发下电子目录了。对于未度而直接删除的邮件，而你又确定他们在做你的产品的话，如果你愿意，可以试着换下标题，再发发邮件;3) 一般回执里邮件地址前，可能有联系人的姓名，这个很有用额1. 报价Hi Jan,This is xxx, from xxx.Thanks for your call in, inquiring about xxx.Please find my quotation as follows for your
7、reference.QUOTATION: GOODS: NONE WOVEN BAG DESCRIPTION: 100GSM premium non-woven polypropylene tote with dual reinforced 20 handles and plastic bottom insert. SIZE: 12 L x 13 W x 8 H COLOR: ROYAL BLUESET UP CHARGE: US$30QUANTITY: 2000pcsUNIT PRICE: US$0.59TOTAL AMOUNT: US$1210The mass production is
8、5days after confirmation of sample. The shipping time is 5days by Express. The sample time is 5 days. My suggestion is to proceed the mass production after confirmation of virtual samples. Please kindly offer me your artwork and PMS#if have. I will do a design drawing fou you.More details please see
9、 the attached quotation.Any problems please feel free to contact me.Looking forward to your early reply.2.进一步回复客户：Regarding the items you interested, could you pls give us some more details? Such as material, dimension, design, etc. It will be very useful for us to quote the CORRECT price! 3.给客户寄送免费
10、样品，但要对方付运费Thank you so much for your kind reply!Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok. Ill inform you the tracking number after parcel picked!Please contact me if further questions. Thank you!Sending out tod
11、ay. Should I send 2 day? Is that alright? I am afraid ground may take 3 days.Let me know.4.客户要的数量太少的时候Hi JanWe would like to help with small quantities,but i suggest that if you can buy in your country, your cost will be less. Of course, if there is no suitable factory, surely we will make this for
12、you.Here are some pictures about silicone bracelets.几百个的产品，我们当然也可以做，但我会建议是客户在本地找工厂，这样就可以减少他得开支，这样的建议客户会很开心，你替他着想，他反而更放心给你单子。2. 写一封邮件告诉客人Mike，上次收到的样品已经寄给工厂了，但工厂说材料不是ABS，而是PP，价格他们需要重新核算，但近期内原材料涨价，希望您能尽快确认，我们好采购原材料并安排生产。Hi Mike,Samples received and already passed to vendor. The material was PP, not ABS
13、. Offer sheet is preparing and will be sent to you soon.By the way, raw material increased these days, pls make a decision quickly to go ahead after price confirmed. Well arrange the mass production asap.Thanks and best regards,C外贸开发信模板模板一：Hi Sir/Madam,Glad to hear that youre on the market for furni
14、ture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.Also we have our own professional designers to meet any of your requriements.Should you have any questions,call me,lets talk details.Best regards!Leon外贸开发信模板模板二
15、：Dear purchasing manager,Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with yearss experience.so we want to avail ourselves of opportunity establishing business relation with you.Please link our company web site:. if you want to know more about our product.by the
16、 way, free sample are available.Tahnk you in advance!Best regards XxxCompany name: Tel:. Fax:. MSN:. Skype:.外贸开发信模板模板三：Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may wo
