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1、GROUP WORKSURNAME: FORENAME: STUDENT NUMBER:Long Dawei 10443999Nth Christoph 10486948Schmidt Raisa 10486959Wang Xiang 10440406By submitting this piece of group work we confirm that the work is entirely our own and has been completed in accordance with University and Programme Regulations regarding E
2、xamination and Assessment Offences.IITitle pageTitle: Analysis of the 4 Vs and the 5 performance objectives of the Build-A-Bear Workshop in Plymouth Name & student number: Dawei, Long (10443999)Nth, Christoph (10486948)Schmidt, Raisa (10486959)Wang; Xiang (10440406)Group: 14Module: PGBS0123 Operatio
3、ns & StrategyUniversity Supervisors: Mel Hudson-SmithInstitute: University of PlymouthCourse of study: Master of Business and ManagementStudy phase: 2nd Trimester Academic year: 2013/2014Orthography: British English Date of Completion: 14 February 2013Place: Plymouth, UKIIITable of ContentsTitle Pag
4、e.II1 Introduction.12 4 Vs of Build-A-Bear.12.1 Volume.12.2 Variety.12.3 Variation.12.4 Visibility .23 5 performance objectives .23.1 Dependency.23.2 Quality.23.3 Flexibility .33.4 Cost.33.5 Speed.34 Conclusion.45 References .511 IntroductionThe paper at hand analyses the operations of the BBW (BBW)
5、 that is located outside the Drake Circus Shopping centre in Plymouth. Therefore, the report consists of two different analyses. To begin with, the four Vs of BBWare considered as well as the influence of the service and production processes. Then, it will be explained how the 5 performance objectiv
6、es are applied in the business. Finally, a conclusion of the two analyses is stated.Currently BBW Company owned 323 stores with 86 franchise stores across 18 countries in the world. Due to the world-wide expansion, certain level of standardisation within operation processes is vital to keep consiste
7、nt delivery of the high-quality products and services. However, from the companys profile (2014), BBW Company demonstrates his core competencies as engaging process and customisable product offering.2 4 Vs of Build-A-Bear2.1 VolumeAccording to Build-A-Bears annual report 2012, approximately 80% of i
8、ts products are produced in China. Hence, a mass production of the basic parts with a high work systemisation can be assumed. As this production process implies repeatable tasks accomplished by non-specialised employees, the Volume of BBWis high. Furthermore, next to the product itself BBWalso offer
9、s the service to build a customised stuffed animal. This is also a customised process which involves low volume, the process is a repeatable task that is highly systemised. Thus, the volume of the service is also high. 2.2 VarietyThe variety of BBWis very high. In comparison to other toy stores, it
10、offers a wide range of special products, stuffed animals with different clothing, shoes and accessories, as well as other brand appropriate toys and novelty items. However, the range of main body of bears is not wide, because they are specialised on stuffed animals and therefore do not offer any oth
11、er toys. Nevertheless, the combination of different parts makes each toy unique to every customer and satisfy the individual and personalised needs (Slack et al., 2013).2.3 VariationBBWis located at Drake Circus Shopping centre, which is the main shopping place in Plymouth. Thus, it can be anticipated that the demand changes with the rise of shopping population during holidays and weekends. Therefore, the demand is seasonal flu
