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1、Unit 8Higher and Higher1. What competitive advantage(s) do you think the Haier Group has? What competitive strategy does the company appear to be following? Explain your choices.The Haier Group enjoys the benefits of having several competitive advantages, including continuous innovation. As CEO Zhan
2、g Ruimin says, “Continuous innovation is the soul of Haiers corporate culture.” Additional competitive advantages include strong brand name recognition in China (the countrys third most popular brand); manufacturing facilities in 13 countries and 18 R worldwide recognition of its quality products; a
3、nd visionary leadership. The company is implementing a differentiation strategy as it competes in the global marketplace, offering quality products that are widely valued by its customers around the world.1. What strategic goals does Zhang have for Haier? Do the companys strategies appear to be help
4、ing it reach these goals?Zhang is striving to build on the competitive advantages of Haier in order to meet his strategic goals of worldwide leadership in his industry. His actions as CEO support his strategic goal of leading the Haier Group to become a truly global brand. Given the rapid growth and
5、 success of Haier since its inception, the companys strategies appear to be helping Zhang and his employees to reach their strategic goals.3. How might SWOT analysis be useful to Zhang Ruimin?In order to compete effectively in a global market, Zhang Ruimin must be alert to changes in opportunities a
6、nd threats in the external environment; be equipped to take advantage of internal strengths; and be cognizant and realistic about Haiers internal weaknesses. Conducting a SWOT analysis is a valuable tool in achieving these objectives.4. What other strategic management concepts might Zhang use to hel
7、p him continue managing the Haier Group for successful performance? Since competition in his industry is keen, Zhang might use Michael Porters models and studies of competitive strategies to help in growing the Haier Group in a global arena. As his company continues to grow over time, the BCG matrix
8、 might be used by Zhang to assess the viability of its product lines and businesses within the corporation.5. What strategic leadership characteristics does Zhang Ruimin exhibit? Explain. Zhang Ruimin demonstrates a number of characteristics of an effective strategic leader, including the possession
9、 of a strong vision and sense of mission for the company and the ability to communicate them to his followers and stakeholders. In addition, he exploits and maintains the core competencies of Haier and upholds a strong corporate culture of innovation.Unit 7Building for the Future1. What role do you
10、think goals might play in a companys planning for any potential bird flu outbreak? List some goals that you think might be important. Goals play a substantial role in an organizations planning for emergency situations. The goals of maintaining the viability of a company and making provisions for a s
11、afe and healthy workplace require both short-range and long-range planning. As Deutsche Bank has realized, additional goals might include ensuring that employees in infected zones do not carry the disease to their co-workers, communicating medical news updates to company employees in all of the comp
12、anys locations, and preparing for economic slowdowns.2. What types of plans might companies need for this situation? (For instance, short term, long term, or both?) Explain why you think these plans would be important.Planning involves defining the organizations goals, establishing an overall strate
13、gy for achieving those goals, and developing a comprehensive set of plans to integrate and coordinate organizational work. Preparing for a possible catastrophic pandemic requires both short-term and long-term planning. First and foremost, managers must be aware of and alert to such possibilities and
14、 proactively make the necessary plans, including contingency plans. You may want to direct your students to the article “If You Fail to Plan, You Plan to Fail,” by Representative Nita Lowey (D-N.Y.). This article strikingly communicates the urgency of the need for organizational planning under the t
15、hreat of avian influenza and is an example of the type of information every manager should know. The article can be found in the July 14, 2006, issue of The Hill at http:/ How does this scenario reflect planning in a dynamic environment? What would managers need to do to make their planning effectiv
16、e in such an environment? HBSC has already made arrangements for its employees to work from their homes in case of a pandemic and is planning to divide work among the companys different locations. In order to have timely contingency plans, managers must keep abreast of medical developments and adjust their plans accordingly. They will need to remain alert to changes in the environment and
