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1、阅读讲义- 章刚1第一部分：分项讲解1主句位于句首（金字塔型） There are also other factors than material conditions, which are responsible for the sharp increase of crime rate. In the first place, some states provide for a death penalty, but some not. Secondly, the constitution guarantees the right of every citizen to carry weap
2、on for his own protection, thus legalizing the transaction of firearms. Finally, entertainment featuring killers on TV screen has been believed as the chief culprit of modern crimes.主题：犯罪率上升的其他因素1死刑 2枪支 3娱乐导向2主题句位于句中（过渡型） Housekeeping department as a whole is required to make the guests stay comfort
3、able and pleasing. Any reasonable request must be fulfilled. But good service means more than fulfilling requests. Whenever and wherever possible, the staff should offer to do extra things for the guests. Whats more, whenever there is an opportunity to “sell”, the staff should take it and suggest th
4、at guests use the hotel services as much as possible. And they should make sure that they are really selling what the guests want.3主题句位于句尾（总结型） Today the T-shirt can be seen everywhere and on everyone. Women and little children wear T-shirts as do teenagers, university students, and men from all wal
5、ks of life. T-shirts can also be worn for work. Yet T-shirts remain relatively inexpensive and longwearing, as well as easy to care for. Smart but comfortable and convenient to wear, they have become Americas newest ideas on fashion.4主题句隐含在段落内容中Advertisements give recent information about products.
6、If there were no advertising, people couldnt know about goods in shops. Advertising helps to make a bigger market. Therefore as more goods are sold, they are cheaper. Advertising also offers money for newspapers, magazines, radios and TV stations. 阅读讲义- 章刚2= Advertisements are useful. The rise of mu
7、ltinational corporations(跨国公司), global marketing, new communications technologies and shrinking cultural differences have led to an unparalleled increase in global public relations or PR. Surprisingly, since modern PR was largely an American invention, the U. S. leadership in public relations is bei
8、ng threatened by PR efforts in other countries. /Ten years ago, for example, the worlds top five public relations agencies were American-owned. In 199l, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British comp
9、anies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincia1
10、and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second languages. Less than 5 percent of Burson-Marshalls U.S. employees know two
11、 languages. Ogilvy and Mather has about the same, percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Ameri
12、cans read the Wall Street Journal. Overseas, their counterpart read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.主题：落后原因目光狭隘 外语差 国际事务不敏感Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turn
13、er recently announced that the word foreign would no longer be used on CNN new broadcast. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.27. London could soon replace New York as the center of PR becau
14、se _.- A)British companies place more importance on PR than U. S. companies- B)four of the worlds top public relations agencies are British-owned- C)British companies are heavily involved in planning actives- D)British companies are more ambitious than U. S. companies29. We learn from the third para
15、graph that employees in the American PR industry _.- A)enjoy reading a great variety of English business publications - B)are not as sophisticated as their European counterparts阅读讲义- 章刚3- C)speak at least one foreign language fluently - D)are ignorant about world geography Reading （分项训练）如何抓住中心思想1 识别最具概括力的信息。2 恰当概括全文，面不能太窄，也不能太宽3 快读全文。例 1 Choose the most general word A. anger B. sorrow C. emotion D. fearA. increase B. affect C. reduce D. darken 例 2 Chose the most general sentence.A. The hotel offers complimentary（free）coffee from 7 to 10 a.m. daily.B. There are many reasons why guests fee
