《同等学力考研英语-阅读理解-初级班-模拟题(含新题型)》由会员分享，可在线阅读，更多相关《同等学力考研英语-阅读理解-初级班-模拟题(含新题型)（7页珍藏版）》请在金锄头文库上搜索。
1、同等学力 阅读理解 模拟测试题Part III Reading Comprehension (45 minutes, 25 points)Section A Directions: In this section， there are four passages followed by questions or unfinished statements，each with four suggested answers A，B C and DChoose the best answer and mark your answer on the Answer SheetPassage OneYou
2、 may have wondered why the supermarkets are all the same. It is not because the companies that run them lack imagination. It is because they all aim at persuading people to buy things.In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately insi
3、de the entrance is known as the “decompression zone”. People need to slow down and look around, even if they are regulars. In sales terms this area is a bit of a loss, so it tends to be used more for promotion.Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables
4、section. For shoppers, this makes no sense. Fruit and Vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is a way to start shopping, and it makes people feel less guilty a
5、bout reaching for the unhealthy stuff later on. Shoppers already know that everyday items, like milk, are invariably placed toward the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items half
6、way along a section so that people have to walk all along the aisle looking for them. The idea is to boost “dwell time”: the length of time people spend in a store.Traditionally retailers measure “footfall”, as the number of people entering a store is known, but those numbers say nothing about where
7、 people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked peoples phones at Gunwharf Quays, a large retail centre in Portsmouth- not by monitoring calls, but by plotting the positions of handsets as
8、they transmit automatically to cellular networks. It found that when dwell time rose 1% sales rose 1.3%.Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, c
9、onsidering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.21. In Paragraph 2, “decompression zone” is the area meant to _.A. offer shoppers a place to have a restB. prepare shoppers for the mood of buyingC. encourage sho
10、ppers to try new productsD. provide shoppers with discount information22. Putting fruit-and-vegetable section near the entrance takes advantage of shoppers_ A. common sense B. shopping habitsC. concerns with time D. shopping psychology23. Path Intelligence uses a technology to _.A. count how many pe
11、ople enter a storeB. measure how long people stay at a storeC. find out what people buy in a storeD. monitor what people say and do in a store24. What happened at Gunwharf Quays showed that sales_.A. was in direct proportion to dwell timeB. was reversely linked to dwell timeC. was affected more by f
12、ootfall than by dwell timeD. was affected more by dwell time than by football25. The author argues that shoppers_.A. exert more influence on stores than they imagineB. are more likely to make rational choices than they knowC. tend to make more emotional decisions than they thinkD. have more control
13、over what they buy than they assume26. The best title for the passage is _.A. New Technology Boosts Stores SalesB. How Shoppers Make Choices in StoresC. Rational and Irrational Ways of ShoppingD. The Science behind Stores ArrangementsBDBACDPassage TwoA very important world problem is the increasing
14、number of people who actually inhabit this planet. The limited amount of land and land resources will soon be unable to support the huge population if it continues to grow at its present rate.So why is this huge increase in population taking place? It is really due to the spread of the knowledge and
15、 practice of what is becoming known as “Death Control”. You have no doubt heard of the term “Birth Control”. “Death Control” is something rather difficult. It recognizes the work of the doctors and scientists who now keep alive people who, not very long ago, would have died of a variety of then incu
16、rable diseases. Through a wide variety of technological innovations that include farming methods and the control of deadly diseases, we have found ways to reduce the rate at which we die. However, this success is the very cause of the greatest threat to mankind.If we examine the amount of land available for this ever-increasing population, we begin to see the problem. If everyone on the planet had an equal share of land, we would each have about 50,0
