《chapter 7 consumer buyer decision process 第7章消费者购买决策过程》由会员分享，可在线阅读，更多相关《chapter 7 consumer buyer decision process 第7章消费者购买决策过程（4页珍藏版）》请在金锄头文库上搜索。
1、Chapter 7 Consumer buyer decision process 第 7 章消费者购买决策过程 Consumer behavior refers to the buying behavior of final customers. 消费行为是指最终用户的购买行为。 True 正确的 False 假 According to the textbook, consumer purchases are strongly influenced by cultural, social, personal and _ characteristics. 根据教科书，消费者购买有很大影响 ，
2、 文化，社会，个人和_的特点。 psychological 心理 emotional 情绪 physical 物理 economic 经济 _ is the most basic cause of a persons wants and behavior. _是一个人的欲望和行为的最根本原因。 Greed 贪婪 Fear 恐怖 Culture 文化 Materialism 唯物主义 Social class is determined only by an individuals income. 社会阶层才能确定是由个人的收入。 True 正确的 False (Income is only o
3、ne of several factors used to determine a persons social class. Other factors include ones occupation, education, wealth and type of residence.) 假 （收入只是用来确定一个人的社会阶层的若干因素之一。其他因素包括 ： 一个人的职业，教育，财富和居住类型。 ） The _ is the most important consumer buying organization in society. 在_是最重要的消费者购买社会组织。 school 学校 f
4、amily 家庭 government 政府 business 商业 Which of the following is not a personal factor that influences a buyers decision? 以下哪一项不是个人的因素 ， 影响到买家的决定？ beliefs 信念 age 年龄 lifestyle 生活方式 personality 个性 A persons _ is his/her unique set of psychological characteristics that are relatively consistent and lasting
5、. 一个人的_是他/她的是相对稳定和持久的心理特点 ， 独特。 self esteem 自尊 self concept 自我概念 lifestyle 生活方式 personality 个性 The process of selecting, organizing and interpreting information to form a meaningful picture of the world is referred to as _. 选拔过程中，组织和解释信息 ， 形成了世界上有意义的图片被称为_。 perception 知觉 sensation 感觉 subliminal impr
6、inting 潜意识印记 rationalization 合理化 When a person changes his/her behavior as a result of an experience, we say that _ has occurred. 当一个人改变他/她作为一个经验的结果的行为，我们说_发生。 motivation 动机 sensation 感觉 learning 教学 perception 知觉 If a persons attitude reflects one of his/her core values, then the attitude is easy to
7、 change. 如果一个人的态度反映了他/她的核心价值观，态度是那么容易改变的。 True 正确的 False (Attitudes are difficult to change because they fit into a pattern, and changing one attitude may require difficult adjustments in many others.) 假 （态度是很难改变的 ， 因为他们进入一种模式适应，而且不断改变态度 ， 可能需要在其他许多困难的调整。 ） The final step in the buying decision proc
8、ess is _. 在购买决策过程的最后一步是_。 the purchase itself 购买本身 postpurchase behavior 购后行为 choosing the product 选择产品 getting the rebate 得到的回扣 The _ is the most important consumer buying organization in society. 在_是最重要的消费者购买社会组织。 Marketers are interested in the roles and influence of the husband, wife, and childr
9、en on the purchase of different products and services. 营销有兴趣的作用和丈夫，妻子的影响，对不同产品和服务购买儿童。 a. family 答 ： 家人 b. social class 湾社会阶级 c. opinion leader 角意见领袖 d. information search D.信息搜索 e. reference group 参照群体 People often buy the kind of clothing that shows their _ in society. 人们经常购买的服装类型 ， 显示其在社会中_。 a. a
10、ttitude 答 ： 态度 b. status 湾状态 c. learning 角学习 d. motive d.动力 e. lifestyle 的生活方式 A buyers decisions also are influenced by _ such as the buyers age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. 买家的决定也是影响 _如买方的年龄和生命周期阶段，职业，经济状况，生活方式，个性和自我概念。 a. perso
11、nal characteristics 答 ： 个人特征 b. learning 湾学习 c. habitual buying behavior 角习惯性购买行为 d. variety-seeking buying behavior d.各种寻求购买行为 e. psychographics 消费心理学 People change the goods and services they buy over time because of two important factors. 改变人们的商品和服务的多 ， 因为两个重要的因素时购买。 They are _. 他们是_。 a. belief a
12、nd attitude 答 ： 信念和态度 b. perception and personality 湾知觉和个性 c. age and life-cycle stage 角年龄和生命周期阶段 d. groups and learning d.团体和学习 e. family and tradition 家庭和传统 The buying process starts with _the buy recognizes a problem or need. 购买过程始于_，在购买确认有问题或需要。 a. need recognition 答 ： 需要识别 b. information search
13、 B.信息搜索 c. evaluation of alternatives C.评价的替代品 d. purchase decision d 的购买决策 e. separation of needs and wants 分离的需要和欲望 _ is a persons pattern of living as expressed in his or her psychographics. _一个人的生活模式在他或她的消费心理学表示。 a. Personality 答 ： 人格 b. Culture B.文化 c. Lifestyle 角生活方式 d. Motive d.动机 e. Social c
14、lass e.社会阶层 Maslow has a list of human needs from the most pressing to the least pressing. 马斯洛有一个从最迫切的人类需求的名单至少迫切。 They include all of the following except _. 它们包括以下除外_。 a. physiological needs 答 ： 生理需要 b. safety needs B.安全需要 c. need recognition 认识到有必要角 d. self-actualization D.自我实现的 e. social needs E
15、.社会需要 A _ is a descriptive thought that a person has about something. 阿_是描述一个人认为某事有。 a. lifestyle 答 ： 生活方式 b. motive 湾动机 c. belief 角信念 d. habitual behavior d.习性 e. stereotype 刻板印象 The buyer decision process consists of five stages. 买方决定过程分为五个阶段。 Which of the following is NOT one of these stages? 以下哪
16、一项不是其中的一个阶段？ a. need recognition 答 ： 需要识别 b. information search B.信息搜索 c. variety-seeking buying behavior 角品种寻求购买行为 d. evaluation of alternatives D.评价的替代品 e. purchase decision 购买决策 f. post-purchase evaluation 楼购买后的评价 Which is not one of the stages that customers go through in the process of adopting a new product? 这是不是阶段 ， 客户通过一个通过一项新产品的过
