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1、WHAT MAKES TOMS DIFFERENTIntroductionTOMS is a famous company for casual shoes in America. It advocates comfort firstly, uses environmental-friendly materials, and has durable and soft leather-covered insole likes alpargata. Moreover, Blake Mycoskie, a designer American, is talented and created TOMS
2、 according to traditional cloth shoes from Argentina. During Blake Mycoskie travelling in Argentina in 2006, he witnessed local children need walk for miles to search clean water sources or go to class, but they did not have shoes to protect their foot. Therefore, Blake Mycoskie got inspiration to e
3、stablish a new for-profit charitable business that is TOMS to help poor children. At the same time, he promised to give a shoe as a gift for every child in the world when each customer buys a TOMS shoe. Many people have fallen in love with TOMS because of the idea.Differences of TOMSCompany Culture“
4、Your purchase today guarantees a child shoes for tomorrow,” which is a goal for WHAT MAKES TOMS DIFFERENT 1TOMS. They consider themselves as philanthropist that they could improve environment of living through business. Contribution, it is one of character of this TOMS. Once customer buy stuff from
5、them, TOMS will provide supplies of living to impoverished people, such as cloth, shoes and books. TOMS is always operating jobs by following up their brand values and they is keeping communicate with the world. TOMS have the concept of environmental protection for producing shoes, 80% recycle post-
6、consumer waste for shoebox. TOMS is hiring cheapest labor force for producing shoes. They have well-done monitoring systems and make sure everything is legal of practicing business. In general, TOMS has their own characteristic culture. Company ValuesContribution, it is the biggest values for the co
7、mpany. There is a slogan “one for one”. Actually, They are not only providing shoes but also providing sight-saving surgery and medical treatment when people bought eyewear from TOMS. Water is life. There are more than millions people could not drink clear water, so giving support water systems is m
8、ainly donation (other is shoes). At the same time, TOMS also provide training for WHAT MAKES TOMS DIFFERENT 2skilled birth attendants, increasing index of safe. Other proffer is training school to prevent bullying. The different contribution is going to specific places and these places have particul
9、ar needs. Haiti impacts on shoes and safer birth. Water is starved in Malawi. Another country, Guatemala people who cant afford sight-saving surgery that would receive medical attention for free. This character is a great value for TOMS. Vision/Mission “One for one ” is not just a slogan; more impor
10、tantly, it is a single mission for TOMS. In other words, TOMSs vision is to make life comfortable. Comfort has two ways, including comfortable shoes and better life. On the one hand, TOMS focus on creating comfortable shoes. If people are wearing uncomfortable shoes, it can be torture. So, the compa
11、ny adopts canvas lining with cushioned shoe-pad and non-slip soles. Someone said if you wear TOMS shoe, you might not want to wear other shoes. On the other hand, TOMS take responsibility for improving childrens life in impoverished regions worldwide. 40% people do not have shoes in the world. No sh
12、oes means hurt feet, even get sick. Therefore, for every pair of TOMS shoes purchased online or in store, they will WHAT MAKES TOMS DIFFERENT 3provide a pair to a child in need. Work life balanceTOMS has strong brand recognition and industry respect. The company pays attention on great environment,
13、such high-technology security and modern design of the building. Even though TOMS seeks high efficiency and more productive, they will teach employees a lot about time management. So, employees can know better how to balance work and life. If employees balance working and life, they can focus on the
14、 most important things in their lives and not being afraid to let go of less important tasks or projects, finally, they can work more effectively and efficiently. Work groups and teamsGreat work groups and teams are vital for every company. Certainly, TOMS likes any other big company, they provide e
15、ducation for training their own employees skills of management, supply chain and using any power to preventing slavery and human trafficking. This job is highly importance and paid a lot of attention for TOMS， so that they have better group. In addition, TOMSs charitable idea attracts some people wi
16、th a WHAT MAKES TOMS DIFFERENT 4dream to join their group and help the poor children together. Organizational design and structureThe main design and idea for TOMS came from Blake Mycoskie. His idea was inspired and brought to life when he took part in the Amazing Race. An American woman was a volunteer for a shoe drive, and she gave Blake Mycoskie a new concept. The idea helped Mycoskie to design TOMS that is a for-profit charitable company. When every customer buys a sh
