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1、iPoliteness in English for Business CorrespondenceAbstract: As an important means of communication in business activities, English for business correspondence plays a crucial role in international business communication. A courteous and appreciative letter can help to build a favorable business imag
2、e for the company and lead to a successful business. However, a letter without courtesy can not only lead to the failure of the business but destroy the image which the companies have built up. Therefore, showing politeness in business letter is very important. This paper, in the light of G .Leechs
3、Politeness Principle, briefly discusses the pragmatic principles of politeness for business correspondence through many samples. Key Words: Politeness; English for Business Correspondence; Pragmatic Principlesii外贸函电中的礼貌研究摘要：作为商务活动中一个重要的信息媒介，外贸函电起着重要的作用。一封礼貌的信函能为公司建立良好的形象。相反，不仅会导致交易的失败而且还会损坏公司已经建立的形象
4、。因此，在外贸信函中表现适当的礼貌是必要的。论文以利奇的礼貌原则为指导，主要通过分析例子来讨论外贸函电中的礼貌原则的应用。关键词：礼貌，外贸函电，语用原则iiiContentsAcknowledgements .iAbstract(English) .iiAbstract(Chinese) .iiiContents.ivChapter One Introduction.1Chapter Two The Importance of Politeness in English for Business Correspondence.2Chapter Three Principles of Poli
5、teness Adopted in English for Business Correspondence.43.1 Introduction to Politeness Principle .43.2 Tact Maxim .43.3 Modesty Maxim .63.4 Agreement Maxim .73.5 Sympathy Maxim .8Chapter Four Several Aspects on How to Adopt Politeness Principles Properly .104.1 Keeping Equal Status .104.2 Considering
6、 Different Cultural Background.11Chapter Five Conclusion.12Bibliography.131Politeness in English for Business CorrespondenceChapter One IntroductionAfter Chinas entry into WTO, international trade between China and other countries soars. English for business correspondence, as an important means of
7、communication in business activities, draws more and more attention gradually. Thus, how to write an effective letter becomes a heated topic.Business letter has been enjoying great popularity among scholars from the fields of linguistics. Many researchers conduct researches into business letter writ
8、ing from the aspects of wording, stylistic features, sentence structure, and so on. Scholars learn how to write business letter effectively under a theoretical guidance. They also put forward three c principlesclearness, conciseness, courtesy, which we should abide by when writing business letter. A
9、s a matter of fact, however, it seems that we tend to pay more attention to the first two principles than the last one. Still, courtesy is overlooked by a number of writers to some extent.In business communication, a letter only with flowery wording is not ample. It is the letter that realizes the g
10、oals the writers want to achieve is an effective business letter. If a message is to arrive at its goal, its tone must be courteous and sincere. Thus, courtesy should draw more attention.In this paper, politeness in English for business correspondence integrated with politeness principles is discuss
11、ed and it is indicated that politeness is subject to such factors as social differences and cultural differences. Also how to adopt politeness principles properly is analysed in order to improve our writing skills for the result of effective business communication.The paper is arranged in five parts. Chapter One begins with an introduction. Chapter Two illustrates the importance of politeness
