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1、14 级考前冲刺试题一Part I Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write a short essay entitled Universities Taking Donations. You should write at least 120 words according to the outline given below.1. 目前大学接受社会捐赠现象很普遍2. 人们对这一现象看法不同3. 我的看法Universities Taking Donations_Par
2、t II Reading Comprehension (Skimming and Scanning) (15 minutes)Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked A), B), C) and D). For questions 8-10, c
3、omplete the sentences with the information given in the passage.Social media presents challenge to universitiesUniversities have a new weapon in the battle to protect their reputations: the friendly student bloggerA few days ago, Vshuf, an international student, posted a message on the Student Room
4、2discussion site. He/she wanted to know which university Glasgow, Birmingham, Warwick, Nottingham or the Institution (sic) of Education would be the best place to study business. The academic reputation of the institution was important, but there was another consideration. “How are people like in th
5、ese universities?” the post asked. “I have watched some videos about Warwick on YouTube and it seems to me that the people are snobby and arrogant in contrast to those from Nottingham.” Members were quick to defend Warwick, but Vshuf remained unconvinced.The thread highlights the difficulty that uni
6、versities face in the age of social media. At a time when reputation is more important than ever because of higher student fees and greater global competition, the ability to manage their reputations is increasingly falling out of their hands.How to reach an increasingly networked generation that is
7、 more inclined to trust the opinion of their anonymous peers on the internet than official bodies such as universities was a problem discussed at last weeks Youth Strategy Marketing Conference 2011.Helen Pennack, head of marketing communications at the University of Leicester, says students now post
8、 queries on Facebook or the Student Room about open days or where to find their timetables, rather than simply contact the university directly. “When we do relationship marketing communications, we are trying to strike up a two-way dialogue with students and they are taking the conversation away fro
9、m us and having it with other people,” she says. “How we make ourselves part of that conversation again is quite a challenge.”Her university has responded by setting up a system that allows students to sync (与同步) communications from Leicester with their Facebook account. But she says universities al
10、so need to be present in other web spaces used by students, such as Twitter.Warwick, which appointed a digital and online communications manager last year, knows well the benefits of having a social media presence. “A year ago, an applicant tweeted, Oh, no. I hear the University of Warwick is closin
11、g, what am I going to do?” says Warwicks spokesman, Peter Dunn. While this tweet could have caused huge problems if spread, the university was able to tweet back, “Were still here, honest”.He says the communications team check what is being said about the university on social media once or twice a day, and responds if someone is confused or asking for information. But it depends on the forum. “If they are on the Student Room we assume they want to bitch (抱怨) about us behind our backs,” he says. “If it is on a much
