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1、 第二部分 阅读理解（共两节，满分 40 分）第一节（共 15 小题；每小题 2 分，满分 30 分）阅读下列短文，从每题所给的四个选项（A 、B、C 和 D）中，选出最佳选项。AFrom: Elaine Jodrey JTo: Charlie Hollingsworth Subject:The Family VacationDear Mr Hollingsworth,We are in the process of finalizing the arrangements for your upcoming family vacation.Please take a moment to che
2、ck the following details.1) One-way airline tickets for two adults and two youths from Chicago to New York City.2) Travel insurance for four through BeSafe Travels Insurance Co.3) One-way airline tickets from Orlando to Chicago.Exotic Travels would like to inform you of a unique service that we offe
3、r couples with small children.Although youll want to spend plenty of quality time with your children.you may also want to enjoy an afternoon,an evening,or a whole day with your wife.If you would like to do some sightseeing on your own,we can ensure reliable,trustworthy babysitting services for a spe
4、cified time and day.Our branch agencies in the cities you will be visiting have certified tour guides that will accompany your children to the destinations of their choice: an amusement park,a playground,a restaurant,or anywhere else you give your permission for.If you would like to take advantage o
5、f this service,please reply and make any other amendments to your travel schedule that you would like.Regards,Elaine JodreyExotic Travels Here is the itinerary for your East Coast USA vacation cruise:June 22nd: Flight from Chicago to New York departs at 7:20 am and arrives at 12:45 pm.Local transpor
6、tation will take you from the airport to the Museum of Natural History.The exhibition on display will be,“The History and Artifacts of Ancient Egypt”.*Note: Admission to the museum is $12.00 per adult and $8.00 per child.Two rooms have been booked for The Broadway in downtown New York.June 23rd: Pri
7、ncess Angelica sets sail from New York harbor at 9 am,docking（停驻）over-night in Virginia Beach,Virginia.Enjoy an evening on this famous beach,and a family barbecue for dinner.June 24th: Ship sails at 10 am.Docks overnight in Hilton Head,South Carolina.Take a bus tour to historic Savannah before retur
8、ning to Hilton Head Island,where youll have dinner waiting at the Pines Country Club.June 25th: Ship sails at 10 am.Docks overnight at Cape Canaveral,Florida.Enjoy a tour of The Kennedy Space Center.June 26th: A bus will transport you from Cape Canaveral to Orlando.Overnight in Orlando at a Sleep Ea
9、sy Hotel.June 27h: Flight departs Orlando at 4:30 pm.Arrives in Chicago at 11:05 pm.As an act of kindness to other Princess Angelica passengers,please do not smoke in the dining areas or lounges.You will find the smoking areas on the upper and lower decks.21.Why was this email sent?A.To bill the cus
10、tomer. B.To suggest a new agenda.C.To confirm a travel schedule. D.To inform about an added cost.22.What is the extra service offered by the agency?A.Buying travel insurance. B.Looking after children.C.Transporting luggage. D.Providing cigarettes.23.What must the family pay for upon arrival in New Y
11、ork?A.Entrance to a museum. B.Dinner at a country club.C.Admission to a science center. D.A barbecue on Virginia Beach. BBring any group of business owners or managers together,ask them the best way to pro-mote their organizations, and youll get different answers.That comes as no surprise.When it co
12、mes to promoting a business, trying to find the single choice is rarely wise.Youll see business owners and managers try radio advertising.When that doesnt produce the results they want,theyll change to sending direct mail.When that doesnt create a jump in sales,theyll buy TV commercials.When that fa
13、lls short of their expectations,theyll try a new on-line strategyand it goes on and on.For most companies,the best approach is a mix of different channels,organized in ways that allow each to build upon the others.The channel that will work best in a given situation depends on a lot of factors,inclu
14、ding the company itself,its audience,the message being conveyed,the environment,and many more.Just that radio worked well for a companys last effort doesnt mean that TV advertising wouldnt be a better choice this time.Or maybe the right channel is direct mail.Theres no simple answer,because there ar
15、e so many variables.If your audience is broad,then maybe radio or newspaper advertising is the right choice.If youre targeting a carefully defined group,such as former customers,direct mail or email will probably perform better.There are two important lessons here.The first is not to concentrate on trying to find a single channel that will serve all of the companys needs,because it just doesnt exist.The second lesson is that before you spend the first dollar to promote your business,you need to do more than a little learning.Youll really need to understand your cust
