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1、中小企业网站建设指导教师： 周培端 学生： 汤晶 学号： 99101037 学院： 国际工商与管理学院 系： 信息管理系 专业： 信息管理与信息系统- 1 -中小企业网站建设摘要如今，互连网对企业来说已经不再是新鲜的事物了，大多数的企业都已经建立了自己的网站。随着互连网的快速发展，网络已成为人们生活的一部分。电子商务、网络营销已不在只是被炒做的概念，人们对其的认识也在深入。不仅仅是大企业需要网站来开展电子商务，中小企业一样也迫切需要自己的企业网站用以实现宣传和联系客户等许多传统媒介无法完成的目标。本人这次为上海智威贸易有限公司建立企业网站，从前期的准备和调查到资料的搜集整理，网页的制作，网站的
2、上传经历了一个多月的时间，深刻体会到网站的建设要有系统的理论指导。搭建网站模型需要各方面的信息，而如何在网页上正确明晰地表达企业的信息，使企业达到建站的目的，对建设好企业网站是有非常大的意义的。可以说，有正确的建站思路再配合下文所讲的具有普遍性的建站原理才能创造出真正的企业网站，而不是只在技术上苦苦追求完美，堆砌出华丽却没有实际意义的工艺品。本文分析了我国传统企业上网概况，提出将网络营销分为两类。并从市场营销的角度、从消费者的利益出发，探讨传统企业网站建设的各种带有普遍性的原则及标准。本文将企业网站的建设分为八个方面：一、网站定位,主要强调网站应有明确的建站目的和目标访问群体；二、网站界面，探
3、讨网站建设的艺术；三、网站导航，网上冲浪的指南针；四、网站信息，网站信息才是最重要的；五、网站互动，介绍企业如何通过网络与消费者展开富有意义的交流；六、网站推广，重在提高网站的知名度和美誉度；七、网站质量，企业开展网络营销的评估方法；八、网站维护，不断的更新维护是企业网站生命的源泉。在此框架之下，对每一方面的具体标准进行细化，并且理论联系实际,为上海智威贸易有限公司建设了企业网站. 新的技术总是带来新的机遇。企业迫切需要充分利用网络,加速培养自身的学习能力,捕捉市场变化的机遇,积极吸取新知识并制定相应的战略,重组资源,调整自己的行动。这样企业才能应变灵活,不断提高竞争优势。关键词：网络营销、电
4、子商务、企业网站- 2 -AbstractNowadays, Internet is not a novel thing again for enterprise, Most enterprises have already set up ones own websites. With the fast development of Internet, the network has already become a part of peoples life. E-commerce, network marketing yet in fry into concept that do just,
5、 people s understanding to its deepen too. Not merely it is big enterprises that need websites to launch e- commerce, Small and medium-sized enterprises the same to need ones own enterprise website in order to realize and propagate and get in touch with customer a lot of traditional goal that media
6、cant finish urgently too. I built enterprises websites intelligently for Shanghai ZHIWEI CO.,LTD this time, Preparation and investigate collection to get materials put in order, making of webpage of issue in the past, To upload and go through one time for one month website, realize deeply that there
7、 should be systematic theoretical directions in the construction of websites. Put up website model need of various fields information, and how be correct to express the information of enterprises distinctly on webpage, Make enterprise achieve the goal of building a station, to build well enterprise
8、website have big meaning very. We can say , have building a station train of thought cooperate with what the ensuing chapters speak have to build a station the principle creates real enterprisewebsites universality correct, Pursue perfect earnestly at technology only , pile up and appear magnificent
9、 to have actual handicraft of meaning. This text analyse of our country traditional enterprise Net surfing general situation, propose dividing the marketing of the network into two kinds. And in terms of marketing, proceed from consumers interests, probe into traditional enterprise various kinds of
10、principles and standards with universality of website construction. This text divides the construction of enterprises websites into eight respects: First, website make a reservation, emphasize website due building a station purpose and goal visit the colony clear mainly; Second, website interface, p
11、robe into art of website construction; Third, guidance to website, the compass surfing the Internet; Fourth, websites information, websites information is the most important; Fifth, website interdynamic, recommend how launch the significant exchange through the network and consumer enterprise; Sixth
12、, websites popularize , focus on improving the popularity of websites and good reputation degree; Seventh, websites quality, enterprises launch the - 3 -marketing assessment method of the network; Eighth, website maintain, constant renewal it maintains to be source of life, website of enterpriseUnde
13、r frame this, go on to every concrete standard of one side thinningly, and the combination of thoery and practice, has built enterprises websites intelligently for Shanghai ZHIWEI CO.,LTD.New technology is to bring the new opportunity. Enterprises need fully utilizing the network urgently, train one
14、s own learning ability with higher speed, Catch the opportunity of turn of the market, draw new knowledge and make corresponding strategy actively, Recombinate resources, adjust ones own action. In this way enterprises could meet an emergency flexibly , improve the competition advantage constantly.
15、Keyword: Marketing of the network, e-commerce, enterprises websiteKEY WORDS： On-lineMarketing，Cybermarketing，Electronic Commerce， Website of Enterprise- 4 -第一章 绪 论相对于中小企业来讲，由于不涉及到大型的数据库和保密安全等，网站的技术要求是被降低了，但建站的指导思想是不变的，要建站的上海智威贸易有限公司是一个专门生产汽车内饰灯的企业，网站便要以营销为目的，宣传其产品，让客户更直观的了解产品的功能和特性目前所讲的网络营销在职能上可分为两类
16、事情。一类是，如何营销网络产品或服务。例如，如何销售电子信箱、电子小组、网站会员登记等等，这里所要作的网络营销，网络本身是产品，目标顾客是网民，即如何来营销网络的事情。另一类是，如何使用网络来辅助传统企业来做好营销工作。在这一类的网络营销中，产品还是企业所生产的产品，目标顾客的其中一部分或大部分是网民，即网络只是企业营销的一种工具。两类网络营销的很多方法相同或类似，但却不可完全等同。对于企业来说，企业网站是用来配合传统企业进行第二类网络营销的重要工具，网络是技术，营销才是关键。1.1 企业网站的作用计算机技术按照摩尔定律所预言的,每隔 18 个月速度提高一倍；而因特网也似乎在遵循特卡尔夫定律(Metcalfs Law)，每 12 个月成长一倍。信息技术的发展,计算机,通信的发展,向人们展现了一个崭新的网络时代。因为因特网的存在,企业的市场运作方式产生了很大改变。 因特网一个重要的特点就是速度快,企业可以第一时间把产品的信息放到网上,浏览者可以最短的时间内的看到新产品。而且这种服务是 24 小时提供的,
