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1、精品文档2016 全新精品资料-全新公文范文 -全程指导写作 独家原创 1 / 16英文简历-高级市场经理PERSoNAL DATA:Name:Anthony LiuDate of Birth:july 1, 1964Sex: maleLanguages:English, mandarin and ShanghaineseTraining: mcDonalds worldwide Hamburger marketing University class XXIX at mcDonalds Global at oak Brook, chicago, StrategicPlanning Train
2、ing Session1-month working & Training Experience at Reebok china HQ in Hong kong精品文档2016 全新精品资料-全新公文范文 -全程指导写作 独家原创 2 / 162-month working & Training Experience at Lion Nathan Global in Sydney, Australia2-month working & Training Experience at Perfetti Global in milan, Italy Research Training from Ga
3、llup in chinaAdvertising & media Planning Training from o & m and mind Share in chinaPresentation Skills Training in chinaInternational Trade & Finance Training in china . E-mail:email protectedmobile:*EDUcATIoNAL BAckGRoUND:精品文档2016 全新精品资料-全新公文范文 -全程指导写作 独家原创 3 / 161986-1990: Department of Sociolog
4、y, Peking UniversityBachelor of Law in SociologyPRoFESSIoNAL EXPERIENcE:2002- Present: Senior marketing manager, mcDonalds ( china ) co., Ltd.Position PurposeLeads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for mcDonalds bran
5、d. Leads additional areas of responsibility with impact outside of discipline. key customers include Top management, Division/Home office Staff, Agencies, key Suppliers, Staff and Restaurant managementPrincipal Accountabilities精品文档2016 全新精品资料-全新公文范文 -全程指导写作 独家原创 4 / 161 Leadershipmaintains and stren
6、gthens the mcDonalds brand position in the market as of responsibilityActively participates with Agencies, and Top management in establishing and communicating business goalsLeads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promot
7、ion and public relations activity to achieve annual business goalsIdentifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan 2 Process management精品文档2016 全新精品资料-全新公文范文 -全程指导写作 独家原创 5 / 16maintains and strengthens the mcDon
8、alds brand position in the market and other areas of responsibilityLeads the process for development, execution and evaluation of media plansLeads the process for development and execution of local creative ( TV, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national
9、 creative standardsLeads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segmentsLeads the process for developing relationships with strategic business partners ( outside suppliers, RmHc, Distribution center, etc. )精品文档2
10、016 全新精品资料-全新公文范文 -全程指导写作 独家原创 6 / 16Leads the process for managing media relations and crisis managementServes as the Department Head for the administration of the marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )Leads the process to promote local stor
11、e marketing as a resourcesEnsures the proper use of the mcDonalds trademarks, logo, producers licenses, and make sure all advertising materials have legal and creative approval3 PeopleSelects, develops and coaches marketing staff to create and effective marketing team and develop them for future opp
12、ortunities within the system精品文档2016 全新精品资料-全新公文范文 -全程指导写作 独家原创 7 / 16Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance4 AnalysisGathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best
13、 recommendationsInterprets and evaluates information related to sales, P & L, promotional evaluation, competition, general economic trends, and qualitative/quantitative researchoffers advise and counsel to ensure that company financial resources are used effectively2001-2002: marketing manager, Reeb
14、ok International Trading ( Shanghai ) co., Ltd., Swire Resources Group精品文档2016 全新精品资料-全新公文范文 -全程指导写作 独家原创 8 / 16job Summary & objectivesSupervise a sales team to deliver the budgeted sales turnover and gross profit , for Reebok and Non-Reeboks Business in Eastern china.To be responsible for entire m
15、arketing & operation of companys brands with companys business objectives and marketing strategiesmain Duties& DistributionFormulate, implement and evaluate sales plan to achieve sales and gross profit targetsEnsure optimum distribution coverage to accomplish both sales and brands objectives精品文档2016 全新精品资料-全新
