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1、北京化工大学本科生毕业设计（论文）1中文摘要我国加入WTO之后，我国家用电器制造业得到了迅速发展。众多的国内家电企业从小到大，从弱到强，都取得了很好的业绩，目前我国的家电行业已经发展成为超过3000 亿元市场规模的成熟产业，产业的规模仍保持高速发展的态势，正以家电大国的身份跻身于国际市场。空调器、微波炉的规模超过4000 万台，电冰箱、洗衣机、电饭煲的规模超过2000 万台，电风扇及众多小家电规模达到或接近上亿台，均居世界首位。我国家电业经过二十多年的发展，已经成为全球家电产品的重要生产基地，出口规模持续扩大。随着经济全球化的发展，中国经济与世界经济的关系越来越紧密，中国产业同世界产业的竞争关
2、系也越来越复杂，中国家电企业同许多跨国家电企业的竞争日益加剧。由美国经济危机所引爆的全球金融危机对世界的影响越来越明显，我国作为世界经济中重要的一员，也难逃这次金融危机的影响。我国作为全球家电业主要的制造中心和出口大国，在这次金融危机中面临着重大考验。本文的研究，正是在借鉴国内外学者相关研究成果的基础上，从国际竞争力的角度，从整体上对我国家电企业的国际竞争力进行系统研究，本文的研究思路为：首先是对选题的背景和研究意义进行了介绍；以此为依据，对我国家电行业的发展历程、发展现状、发展特征以及我国家电行业的国际竞争环境进行了系统的分析，以此明确我国家电行业在参与国际竞争中所存在的外部机遇与威胁；在此
3、基础上，对我国家电行业国际竞争力进行了科学、系统的评价，对我国家电行业的国际竞争力进行了总体评估；最后，利用以上评估结果，从政府层面和企业层面对提升我国家电行业的国际竞争力，提出了相应的对策建议。通过本文的研究，一方面，是对企业国际竞争战略理论在我国家电行业进行实证研究的理论扩展，另一方面，为我国家电行业通过提高国际竞争力来开展国际化经营，提供了科学的理论基础和实践指导。因此，本文的研究，无论是在理论发展层面，还是在具体的执行操作层面，都具有重要的作用和价值。关键词家电行业，国际竞争力，国际竞争力评价AbstractSince reform and opening up, Chinas ele
4、ctronics manufacturing industry has been developing rapidly. A large number of domestic household electrical appliance 北京化工大学本科生毕业设计（论文）2enterprises from small to large, from weak to strong, have made a very good performance, the appliance industry in China has developed into a market size of more t
5、han 200 billion yuan of mature industries, the scale of industry has remained the situation of rapid development, household electrical appliances are among the major powers in his capacity as the international market. Air conditioners, microwave ovens the size of more than 40 million units, refriger
6、ators, washing machines, rice cookers the size of more than 20 million units, electric fans and many small household electrical appliances at or near the scale of the million, ranking first in the world. Chinas household electrical appliance industry, after more than two years of development, has be
7、come a major household electrical appliances production base continues to expand exports. With the development of economic globalization, Chinas economic relations with the world economy becoming more and more closely, the Chinese industrys competitiveness with the worlds industrial relations are mo
8、re complex, with many of Chinas household electrical appliance enterprises of household electrical appliance enterprises cross-border competition. How to assess Chinas household electrical appliance industrys international competitiveness, the Chinese Government for the development of economic polic
9、y-related industries and consumer electronics companies to develop strategies for the internationalization of great significance. Scholars at home and abroad of household electric appliances industry and household electrical appliance enterprises study the perspective of different side, the existenc
10、e of the following questions: (1) to study the home electrical appliance industry more competitive, and from the perspective of the competitiveness of enterprises of Chinese household electrical appliance enterprises are relatively less, their thoughts and views of only scattered results of the stud
11、y; (2) study of household electrical appliance enterprises are mainly from the perspective of a household electrical appliance enterprise competitiveness strategy; (3) the international competitiveness of home appliances research enterprise has not yet formed evaluation system and the framework, alt
12、hough some experts and scholars on the home appliance industry operating performance of listed companies are analyzed, but this does not mean that the operating results of the competitiveness of enterprises. Therefore, the competitiveness of Chinas household electrical appliance enterprises in parti
13、cular, the international competitiveness of the system has yet to be thorough. This study is in the draw on research findings related to domestic and foreign scholars on the basis of international competitiveness from the perspective of the whole of 北京化工大学本科生毕业设计（论文）3Chinas household electrical appl
14、iance enterprises to carry out the international competitiveness of the system in order to compensate for Chinas household electrical appliance is currently the international competitiveness of enterprises evaluation studies are not systematic and in-depth defects. Research ideas in this article as
15、follows: first of all is the background and research topics were introduced significance; as a basis for the development of Chinas household electrical appliance industry history, the development of the status quo, the development of Characteristics of Chinas household electrical appliance industrie
16、s, as well as the international competitiveness of the environment analysis of the system in order to clear Chinas household electrical appliance industry to participate in international competition, the existence of the external opportunities and threats; On this basis, Chinas household electrical appliance industry to international competitiveness evaluation index system to carry out a scientific and systematic design and evaluation of the use of these indicators, on
