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1、 Euphemisms in International Business Negotiation 国际商务谈判中的英语委婉语 Contents摘要 .1Abstract .2.Introduction .3. The Definition and linguistic of Euphemism .42.1. Definition .42.2. The Linguistic Features of Euphemism .42.2.1.The Sense of Humor .42.2.2. Vagueness .4 The Pragmatic Function of Euphemism.53.1
2、 Function of Politeness.53.2 Function of Respect .53.3 Function of Concealing.63.4 Function of Persuasion.6.Applications of Euphemism in International Business Negotiation.74.1 Occasion of Rejection.74.2 Asking for Suggestions.74.3 Expressing Common Interest.84.4 Persuading and Convincing .9 Problem
3、s of Euphemisms Application in International Business Negotiation .115.1 Problem Caused by Different Context.115.2 Problem Caused by Different Culture .12.Conclusion .12Bibliography .141Euphemisms in International Business Negotiation国际商务谈判中的英语委婉语摘要英语委婉语作为一种普遍而又复杂的语言现象，具有积极的交际功能。从语用学的角度分析，英语委婉语具有礼貌的
4、语言策略。委婉的语言，不仅表示客气，缓和气氛，而且能体现说话人的文化修养，从而更好的达到交际的目的；尤其是在表达不同的意见时，可以避免直接伤害对方的感情，更容易被人接受。委婉语常以模糊的形式出现，这种形式不仅可以试探彼此的意图，而且可以减轻和缓和说话人的语气，同时给自己留有余地，从而增加谈判的灵活性。国际商务谈判实质上是各国，各地区的谈判者通过语言进行的经济活动。其成功与否在很大程度上取决于语言的运用。谈判双方既有合作的一面，又有冲突的一面。谈判的任何一方在与对方合作的同时，都力图赢得最大的利益。谈判双方无疑都需要适当的语言来表达，是己方在利益冲突比较厉害的方面占优势。语言的运用恰当与否将直接
5、对谈判的结果产生影响。因此，使用有效的谈判策略及语言是必不可少的。而在商务谈判中正确得使用委婉语将会促进谈判的有效进行，最终达到双赢的效果。关键词 英语委婉语 国际商务谈判 语用策略 作用2Abstract English euphemism is a kind of general and complicated language phenomenon, which has positive communication function. From pragmatics angle, euphemism is a kind of politeness strategies. Euphemis
6、m shows not only politeness ,softening the negotiating climate, but also cultural and moral worth on the part of a speaker ,so as to communicate much better .Especially in presenting different opinions, the speaker can avoid impairing others. Thus, this euphemistic presentation is more acceptable to
7、 others .Vagueness is a way of euphemism. It may help sound out each others intentions, soften the speakers tone, and leave some leeway for the speaker, thereby increasing the negotiating flexibility. International business negotiation is essentially a kind of economic activity through language, in
8、which the negotiators come from different countries or regions. Whether the negotiation succeeds depends largely on the use of language. Both parties have to cooperate with each other as well as being competitive against each other. Undoubtedly, this target has to be achieved through an appropriate language to gaining advantages over the other. Whether the negotiator can apply the language correctly or not will directly influence the result of negotiation. Therefore, it is indispensable for one side to choose effective negotiati
