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1、上 海 新 联 进 出 口 有 限 公 司 2010-06-29 20:23:29| 分类： 国贸实训作业 | 标签： |字号大中小 订阅 操作一：建交参考上 海 新 联 进 出 口 有 限 公 司SHANGHAI XINLIAN IMP. & EXP. CO., LTD.上 海 四 平 路 1100 号NO.1100 SIPING ROAD, SHANGHAI, CHINA电话(PHONE): 021-65330427 传真(FAX): 021-65330428 The Sales Manger Date:02-Mar-01MONARCH TRADING S.A.Dear Sirs,From
2、 one of our business friends Mr. Schmidt, we are pleased to learn that you are acting as a purchasing agent for the leading department stores and supermarkets in your district. We now take the liberty to write to you for some chance of business.As we know ,you are very interested in the Chinese glas
3、sware which falls within the scope of our business activities. We are a state-owned corporation specializing in light products. Our Daily brand tumblers are very marketable in the area of North America and West Europe for their attractive configuration, diversified styling and resplendent appearance
4、. It is our belief that the inclusion of the various products under Daily brand in your program will enrich and add color to your requisition schedule for the next quarter, and will certainly win warm reception from your principals.A detailed catalogue is being forwarded to your address. We anticipa
5、te your comments and look forward to your valued inquiries.Best Regards!Yours truly,Shanghai Xinlian Imp & Exp Co.,Ltd.XXXManager操作二：报价参考Daily Brand Tumblers对于 71H5，71H5B，71H5F以一个 20 英尺集装箱有效容积为 25 立方米计算一个 20 英尺集装箱共可装 25/(0.40.2550.355)=690(箱)每种货号的起订量为一个 20的集装箱. 货号 71H5实际成本：42-429%/(1+17%)=38.7692 国内
6、费用：(500+800+350+50+500+2000+1000+)/(69010)+5/10=1.2536出口运费：1950/(69010)=0.283报价 CIFC5(38.7692+1.2536)/8.25+0.283/ (1-110%1%-5%-15%)6.51(美元)/ 套货号 71H5B 实际成本：51-519%/(1+17%)= 47.0769 国内费用及出口运费同上一货号报价 CIFC5=(47.0769+1.2536)/8.25+0.283)/ (1-110%1%-5%-15%)=7.78(美元)/ 套 货号 71H5F 实际成本：58.2-58.29%/(1+17%)=53
7、.7231 国内费用及出口运费同上一货号报价 CIFC5=(53.7231+1.2536)/8.25+0.283)/ (1-110%1%-5%-15%) =8.80(美元)/ 套对于 71H10以一个 20 英尺集装箱有效容积为 25 立方米计算一个 20 英尺集装箱共可装 25/(0.40.340.35)=525(箱)即 5256=3150 套.货号 71H10实际成本：27-279%/(1+17%)=24.9231 国内费用：(500+800+350+50+500+2000+1000+)/3150+5/6=2.4841出口运费：1950/3150=0.6190报价 CIFC5(24.923
8、1+2.4841)/8.25+0.6190/ (1-110%1%-5%-15%)5.00(美元)/ 套操作三：发盘参考上 海 新 联 进 出 口 有 限 公 司SHANGHAI XINLIAN IMP. & EXP. CO., LTD.上 海 四 平 路 1100 号NO.1100 SIPING ROAD, SHANGHAI, CHINA电话(PHONE): 021-65330427 传真(FAX): 021-65330428 The Sales Manger Date:12-Mar-01MONARCH TRADING S.A.Dear Sirs,We refer to your enquir
9、y of March 7,2001 ,and we are very pleased to quote as follows:Daily Brand TumblersArt. No. Minimum Qty. Unit PriceCIFC5BARCELONA71H5 One 20container of 6900sets US$6.51/set (of 6 pcs per set)71H5B One 20container of 6900sets US$7.78/set (of 6 pcs per set)71H5F One 20container of 6900sets US$8.80/se
10、t (of 6 pcs per set)71H10 One 20container of 3150sets US$5.00/set (of one doz per set)Packing:71H5, 71H5B, 71H5F 71H10To be packed in gift box of 6 pieces each. To be packed in box of 12 pieces each.10 boxes to one export carton 6 boxes to one export cartonMeas. 4025.535.5 cm. Meas. 403435 cmShipmen
11、t: To be effected within 30 days of the receipt of the related L/C.Payment: By irrevocable L/C at sight opened through a bank acceptable to the seller. Insurance: For 110% invoice value covering All Risks & War Risk. We hope that the above prices and conditions will be acceptable to you and await fo
12、r your initial ordersBest Regards!Yours truly,Shanghai Xinlian Imp & Exp Co.,Ltd.XXXManage操作四：还价参考Daily Brand Tumblers客户还价71H5 US$5.86/set71H5B US$7.00/set71H5F US$7.92/set71H10 US$4.50/set1. 客户还价后的总利润额和利润率：如按客户的还价,我方的收入为: (5.86+7.00+7.92)2300+4.503150 8.25=61969.008.25 =511244.2500实际总成本=（ 42+51+58.
13、2)2300+27315019%1/（1+17% ）399516.9230(元)业务费用=5(690+525)+(500+800+350+50+500+2000+1000)2=16475.00(元）出口运费= 195028.2532175.000(元）出口保费=511244.25110%1%5623.6868(元）客户佣金=511244.255%=25562.2125( 元）利润总额货款收入实际成本业务费用出口运费出口保费客户佣金 =511244.25- 399516.9230- 16475.00- 32175.00- 5623.6868-25562.2125 = 31891.4277（元人民
14、币）利润率31891.4277/511244.25 100%=6.24%如按客户的还价,我方的利润总额为 31891.43 元人民币, 利润率为 6.24%2.我方对国内采购价格的控制：利润率：15设我方的实际成本为 X预期利润：511244.250.15=76686.63755112244.25-16475-32175-5623.6868-25562.2125-XX=354721.7132国内采购成本为：354721.7132= 采购成本(1-0.09/1.17)采购成本384281.8559降价为：347760+85050-384281.8559=432810-384281.8559=48
15、528.1441降价率为：48528.1441/432810=11.21%所以所有货号的产品均应降价 11.21%：货号 71H5：42(1-11.21%)=37.29 元货号 71H5B: 51(1-11.21%)=45.28 元货号 71H5F: 58.2(1-11.21%)=51.68 元货号 71H10: 27(1-11.21%)=23.97 元3. 我方降价 5%后重新报价货号 71H5: 6.5195%=US$6.18/set货号 71H5B: 7.7895%=US$7.39/set货号 71H5F: 8.8095%=US$8.36/set货号 71H10: 5.0095%=US$
16、4.75/set操作五：还盘参考上 海 新 联 进 出 口 有 限 公 司SHANGHAI XINLIAN IMP. & EXP. CO., LTD.上 海 四 平 路 1100 号NO.1100 SIPING ROAD, SHANGHAI, CHINA电话(PHONE): 021-65330427 传真(FAX): 021-65330428 The Sales Manger Date: March 22nd 2001MONARCH TRADING S.A.Dear Sirs,Thanks for your E-Mail of 17-Mar-2001, with respect to our offer made in ours of Mar. 12,2001. We note with appreciation t
