《阿玛尼女装色彩研究及其应用》由会员分享，可在线阅读，更多相关《阿玛尼女装色彩研究及其应用（61页珍藏版）》请在金锄头文库上搜索。
1、浙江理工大学硕士研究生学位论文浙江理工大学学位论文原创性声明本人郑重声明：我恪守学术道德，崇尚严谨学风。所呈交的学位论文，是本人在导师的指导下，独立进行研究工作所取得的成果。除文中己明确注明和引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的作品及成果的内容。论文为本人亲自撰写，我对所写的内容负责，并完全意识到本声明的法律结果由本人承担。学位论文作者签名：?话五攻府日期： 2012年3月6日浙江理工大学学位论文版权使用授权书JIII I I I rlll l I III I II IIIY2051 480学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校保留并向国家有关
2、部门或机构送交论文的复印件和电子版，允许论文被查阅或借阅。本人授权浙江理工大学可以将本学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。本学位论文属于保密口 ，不保密 。学位论文作者签名：柘主日期： 2012年3月6日 蛹年解密后使用本版权书。指导教师签名：Z易7司一是日期：2012年3月6 El浙江理工大学硕士研究生学位论文摘 要物质的发展，社会的进步使当今世界进入一种视觉营销时代。在时尚全球化的今天，任何一个欲走向国际化道路的国家或企业，要想融入国际主流领域参与市场竞争，都不可避免的要遵守国际设计与经营运作的规则。色彩作为视觉领域的重要
3、元素，已成为当前国际时尚市场消费的主角之一。对于色彩研究起步较晚的中国，积极开拓思路，潜心研究国外服装色彩的发展轨迹，从中总结出适合国内服装色彩运用的规律和方法，无疑是今后缩短国内外差距，争取在最短时间赶超国际水平的重要途径。职业女性在当今社会中担任着重要角色，职业女性着装成为大众普遍关注的焦点之一。然而，由于国内职业女装起步较晚，专业化程度不够，在研发过程中仍存在较多问题，尤其在色彩的运用方面还没有做到很好的处理职业装特性和消费群日益提高的审美需求之间的问题，据调查显示有相当数量的职业女性对目前职业女装色彩表示不满意。乔治阿玛尼是二十世纪八十年代意大利时装走向世界的拓荒者，其在产品研发、形象
4、推广和渠道建设上已相当成熟，具有很好的世界知名度和影响力。柔美的线条、优雅的色彩是阿玛尼风格灵魂的支柱。他用黑白灰的无彩色以及蓝色和介于淡茶色和灰色之间的生丝色使品牌形象鲜明而别具一格，深受职业女性的喜爱。具有一定收入和品位的职业人士是乔治阿玛尼时装的主要目标群体，同时这一群体也是中国职业女装市场的主体。阿玛尼女装色彩的运用规律必将对中国职业女装色彩的运用带来重要的参考价值，论文以阿玛尼历年女装发布会图片为依据，通过定性分析与定量分析相结合的方法对其色彩进行系统研究，期望从色彩设计方面为中国职业女装的研发提供符合自身文化价值以及市场定位需要的色彩应用策略，为推动中国职业女装的发展献杯水之力。论
5、文第一章介绍了研究的背景、目的意义及研究思路和方法。第二章阐述了阿玛尼品牌风格定位下色彩呈现出的总体特征。第三章从微观角度分析阿玛尼女装单品色彩的配色特征，首先用Excel统计出2000年到2012年春夏及秋冬女装色彩在色相、明度、纯度上的规律，然后借助PCCS色调图选取典型款式配色案例进行深入分析。第四章从宏观角度分析阿玛尼女装整季色彩的系列构架。第五章结合阿玛尼女装色彩的研究成果及我国职业女装色彩存在的问题，从微观单品色彩配置和宏观系列色彩构架角度，制定适合于我国职业女装色彩企划的模板。关键词：阿玛尼女装；色彩；职业女装；色彩企划The Research And Application O
6、f Giorgio Armani WomenFashion ColorsWith the material development and society progress，the world is going into a visualmerchandising eraToday under the situation that fashion globalization，all national andcompanies are inevitable to comply with international design and business rules for competingin
7、 the international market areaColor as an important element in the vision field，has becomeone of the main consumption in the international fashion marketIn China，because of lateresearching on color，its all undoubtedly way by actively exploring new ideas，researching thedevelopment history of abroad c
8、lothing color，then summarizing the criterion and methods onchinaS clothing color tO shorten the gap between domestic and foreign and quickly catch upthe intemationallevel in the futureProfeSSional women as all important role in todayS society，their fashion dress arewidespread concernedHowever，becaus
9、e the research on domestic professional womensdress started late，the degree of specialization is not enough，there are more problems in thedevelopment process，especially in the using of color has not yet dealt with good wearcharacteristics and consumersincreasing demandsAccording to a survey，more tha
10、n 65professional women are not satisfied with their dress colorGiorgio Armani is a pioneer of Italian fashion going tO the world in 1 980sHe is arevolutionary of the worlds fashion in the 20th century，with quite mature in productdevelopmentpromotion and channel construction on the image and good vis
11、ibility andmfluence in the worldIn the fashion industry，”gray”is an addition representation symbol tothe椭ani brand logoArmanis noncolor with black and white gray，blue and gray silkbetween light brown and gray make the brand vivid and unique，are very popular byprofessional womenAnd more worthy to ind
12、epth study is the non-color，but Armani stillsucceed make it look flesh and vibrant every seasonPeople with a certain income and tasteare George Armanis main customers，and this group is the main part of Chinese professionalwomens marketArmani womens color using does have important reference value to
13、theusing of Chinese professional womens colorAccording to the Armani pictures over the yearsnbased on womenS conference，through quantitative analysis to make a system research on itscolorIntend to provide a strategy that adjusts tO Chinese professional WomenS dress fromcolor designing and tO promote
14、 the development of Chinese professional womenThe first chapter introduces the thesis of the background，purpose and significance ofresearch ideas and methodsThe second chapter introduces the Armani brand color and brandcultIlre fit，and the three key stages of brandS color evolutionChapter three anal
15、ysis Armaniwomens color characteristics from the microscopic point of viewFirst，statistic womenSclothes color in its hue，lightness and purity laws from 2000 to 20 1 2Second then selecttypical color and analysis by PCCS color map styleChapter Four analysis Armani Womens盘amework from a macro point of
16、viewChapter five promote a color planning templatesadjusts to ChinaS professional women color by Armani womens research background andproblems of ChinaS professional womens from the micro and macro series color researchKeywords：Armani Dress；color；Professional Dress；Color Layoutm浙江理工大学硕士研究生学位论文摘 要目 录ABSTRACT第一章绪论III111选题的背景与意义1111选题背景1112选题意义
