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1、1Enterprise Group Asset Management Strategy AnalysisAsset management is increasing the value of assets, and sustainable means of production operations primarily through a variety of channels to make investments. This paper listed the need. Several companies owned more feasible way to conduct a more
2、detailed, and based on an analysis put forward relevant proposals. The means of these investments are: equity investments, including corporate investment, industrial investment and venture capital investment securities investments, including bonds, stocks and securities investment fund certificates
3、2 Trusted Asset Management The Peoples Bank in July according to national financial statistics, the national corporate deposits reached 4.024 trillion yuan, representing growth of 21.6% over the same period last year. The same period, Chinas GDP growth was 8.2%. This is reflected from a side, with t
4、he growth, rising corporate cash assets, and growing faster than economic growth. Also showed that most enterprises will cash assets are deposited into the bank, reflecting the investment channels for a single. Corporate deposits, there are a significant portion (about 60% or more) is idle funds bel
5、onging to enterprise groups, which part of the funds for various reasons did not enter production, but in the bank get lower returns, in terms of resource allocation or the point of view the proliferation of corporate assets should be preserved, are inefficient and disadvantageous. Thus, for enterpr
6、ise groups, the adoption of a variety of means, asset management, is a very important task. 31, enterprise asset management groups need to 1, asset management is the sustainable development needs of enterprise groups. Enterprise Group in the years of operations, and accumulated a considerable wealth
7、 of cash assets, which assets can reasonably use, maintain and increase value, is related to the ability of the business to achieve sustainable development important. Cash assets of enterprises blood circulation, is to protect the capacity for sustained development of the important material foundati
8、on. If the only form of bank deposits due to Chinas interest rate has not yet market-oriented interest rates is difficult according to the rapid changes in the macroeconomic and financial situation to make timely adjustments, it still faces certain risks. At the same time, a lower rate of return on
9、bank deposits, can 4not meet the enterprise groups, the need for increasing the value of the assets and thus to the sustainable development of enterprises. 2, asset structure, diversity is the objective requirements of enterprise risks. China is in the industrial structure adjustment period, many in
10、dustries have entered the mature stage (such as energy, electricity and steel), and even a period of recession (such as the coal industry), the performance of the backward technology, market saturation, the additional investment in the declining marginal returns, so companies in these industries are
11、 facing two major issues, namely, the accumulation of the previous issue of how to further preserve and increase the value of the second is an industry in which life-cycle brings its own risks. Thus, diversification of assets structure to carry out effective combination of assets is the enterprise g
12、roup to achieve increasing the value of the stock 5of assets, to withstand market risks and the achievement of a comprehensive restructuring of part or the necessary means to enter new industries. 3, All the Combination is the inevitable trend of development of market economy. The practice of market
13、 economy in developed countries shows that industrial capital and financial capital, there must be an integration process, which is the most efficient allocation of resources to meet the objective requirements. Such integration is conducive to optimizing the national macro regulation and control of
14、monetary policy effects, micro-level is conducive to the rapid flow of industrial capital and improve capital allocation efficiency. Therefore, industrial capital into the financial sector, the capital of mutual transformation and integration of commodity markets and financial market development at
15、the intersection, from this perspective, the enterprise groups as part of the assets into 6the financial industry and becoming a part of financial capital, with the need for and rationality, on the other hand, this trend also for enterprise asset management group provides new ideas and channels. Sec
16、ond, enterprise asset management group of the principles and purposes. Enterprise groups have a huge amount of cash assets on the characteristics of a high security requirements, so the principles of asset management strategy is one of the inevitable security, ensuring the safety basis, get a stable income, rather than the pursuit of high excess earnings, because that inevitably at the expense of safety for the price. At the same time, the investment based on lon
