顾客关系管理之理论与策略

上传人:lizhe****0920 文档编号:26504959 上传时间:2017-12-27 格式:PDF 页数:14 大小:1.44MB
返回 下载 相关 举报
顾客关系管理之理论与策略_第1页
第1页 / 共14页
顾客关系管理之理论与策略_第2页
第2页 / 共14页
顾客关系管理之理论与策略_第3页
第3页 / 共14页
顾客关系管理之理论与策略_第4页
第4页 / 共14页
顾客关系管理之理论与策略_第5页
第5页 / 共14页
点击查看更多>>
资源描述

《顾客关系管理之理论与策略》由会员分享,可在线阅读,更多相关《顾客关系管理之理论与策略(14页珍藏版)》请在金锄头文库上搜索。

1、!#$%&()!#$%&()*+,!#$ %$&(&)$*+ %,-&.,/0 1,/3&4$5$ 6$0$755$!#$%&()*+,-./0123456789:56%;?A4BC6D869( #7,#:8EFGHBC6DAIJK%LM7NOPJK%QRSTUVWX4YZ-*+_abcKd?ABCDEFGHIJKLMNOPOQ#RS$;T6$_ab:?TS!#$%&!#$%&#$%&()*()*()*()*+,-. /. /# $01234564789:;?/A01234B#$%?/ADEF0G2H#IJKLM(NO9:PQ0RS3(TU9D;?4VWXYZ_4H#9a01bcd9:e

2、fXY-.Zg01234hijklmH#9:Zfnopqrg4N_st9DSuvw+XYx01234yz/|!4)*9:EF#4$%U*&()*4+,9Suvw+XYx01-.4/0123.45967p89:;?A9BCDEFG012340KHI4JK./U*9:Suvw+XYx9DCp,+L6MfKNfZFGpOP+QRS4TUR9VW01234nXmY:LZk4#./9:w+/_$XY:apbcdef=4gh/00/i9j#k%24tudvwxy9%z=0+.4Z|9l!#9%z$%&#U4;2N_d(2)*+/:*+,3 ,(w-._e,4B/ZW0C24) 56634H#:)*C112

3、(TU$%W3454H#:)*6E78p49:9E;24qrjE724H#:)*4L?CABC9DEFDlGHInFsFJB/ZW0C4H#9w3454H#CFp(Kzpk!FRDl4iL=9g01!M9:ZSSefE7NO3454H#k)*4PQ(A4RSGTUVp+,-$#$(WZXY/ZNO2)ARS3!0R%?4/A9Dasi6MbcH#(!0Rb95Dlcd012H#LM()*NO9EF/7 +=8 ,=?4VWXY9efgphi2qr46MUdi0(!0RJK./jkU;29FJ01!qf4s40KHI4Hlm9enopqxef,.Zg9Drs1Hlmpt4,+L6MfKNgfZF

4、G(-./012345!#$%&()*+,-./0)1(234!5KzDu=H#E74!v?(KzwxyzEFDlVW4L/|f!vXqrvgv#H#$%ve2H#k)*jU&(w9Kzr;64;64U(E?,(HFGpH467(pI4H#E7v?=4TUR9pJL/|g9VKw4kLPM(pN9KzOPKz4!M9DQRH#E7v?JST4?UV967#(89$:;%& !()*+,-./0o&6WWXYDl#$%X!# !$!%&(&#!#tu%Zl!#rs#U;2N_d!/AZ &=?W4ig_nabfc9depJLfg/AZ&=?4&R6S40./j4U(LJ(o&6W()*+,-./

5、.0WXYU(1234,56789:hiejx!klZmno4kSpB+qjkr4:9LW(ZR&H#:E7v?4G9s9t!Euvw9g9qU*x$oH:,(4yt(!z/F1yt9Z|qrg4BtC(!/=ps4BtCJ679WzIJG679bcd;?ABCDEFGHIJK!#$%&()*+,-./0123456(i69ZzC|GuU*x4:95(p!i)9*+j,-4#$% &$()p%4./g40v102=34/Z5Eu67(w9EFDlnME72H#4C#G28u(j%z9S4:;9D%zGp?+679$)A&H#:BCs/ZW0(wf9kDl4,-?96P.24H#:Q(TU+qN

6、_Z$%9SRQ$%4S9;2E7(4TU+qN_Z9T *+,$ -$.+)Dl /$01($ 230435$6(07(1Dl4 839.: 0$1?,ABCDEFGH%& $IJKLM-.,NOPQ!()*+,XWB&H %STbcH#& :234()M|*tkP)*40+Q-./,-5G4!.FL5/$5R$0125j4H#0123456d:VU*Z5G9wo:D3l45KNO679:Z89:.iL#:J;lPpbP4NO?+,4H#(%zr690#WqLBH#?A4BC6DTUkz9#wGvwfyHU*KI4F$2,-ZXqr:bcd9sx_:EF2J4yt9JKzKiBtCa34qL

7、Mop4G:0H#L#SmnX5iO(L%MNOP.QRISTUV235WDXYGHZIQEF.EG4HIKzod0Rpq78rE701AA42H#DfZjU&9p0i_;?4/A(s0H#4A:sAq0PEiyHt78d4#:OpJB4G:9u0PZ78FH2,-L#?9#wEF2J4yt(Jv9Kz#LwGvZ78bcd9_&ZswRS_%W78dL#yH(7892:;?C97Bbcd01LMop4G:9aG901&5647896B/0C)M41(W9KzNH784FH,-(7842U(3B9B478FHv?HJ4&01478(DTApf44B75STC_6R693_(HJ015+$564

8、H#(B75STC4M77dt78d&4+&(rJ1bcd4ytzip0*9Dk2,-4ytm)i9Kz_(cdoFJ013454278989pqrg:eNvst(JKLu0L9qF1yt+,4BCRS?AyHmC6|bcdZlm:mYav4B=9cZ4bcd/6NH;$%STPm(RQpabU*KIf9_hLNOL#UVoXYx46WvfWOpL#4FT#v:2F$v#U4./ij(H#4XYxU(3B9pjH#$&#:!#C(GqFT#vOp?$%!L#:2F$9FDz_5qzabZ9wcZ4ZFDSTd=F)*#(CDzXOne!VfDg?9w$LWfWLMFrU7h9%z:ZiUops

9、124G:(6W9Z#Uij4NH3B9+j&#:/W#8p4+XY9s4H#4+QkqlDl4mD9DSS+q;lmW#:p0yrsitopbcd4G:(sRQ)ucLKzzqf9vwPJjGGM7(6_s04E79,rF1Vm)ip0*9,(|s0qr4BtC(67#(89$:;!789:;-.6?ABCDEF&GHIJKLM6mnZNOPQARSHS!ATUH67VmnEWQ#kl6!XyY#Z:;&6LmnRlZ_EF$%aSbc6!XyY#Zd$e3fghi&6(Jjklm8PQ/0nmoq$pqrTstuvw4S!ui!XxAz|WyzH|)Nyz|e3hilS/!VW!X:RGz

10、|T;#$6%R_&(Sx)_*+,-!X./012,-)*y3_4,-6nbRlm8uy5;H3?dAABCdDEF9G(HI%0S-./012345!mnopNOnP2Q9RS/TUefUV:;WXY$Z6)Nef$%klS_efUVop-.UV_abcd9x)NR?klS!TUVeNRfgAhij6QeNRAk|:lmn$opnPqrstuvwxjop678LJ)N01IghhyklS)*hijzto|mnEW?YSQ!%GVmEWyIghklS_#$!X%R&()*w46xx+,R7y-IghmJEW./nPhi_S?92zKO%AB:op3z!64G:9wBCD5C4#E:op3z=

11、E&4G:(67#(89$:;!ijgk/=J67&cd49wps/6Gi=9AHF2_4S67(D?9y8%z|s1/u)*Z6)*Z4?v(!01kl?/N$;4i/U*#*(+,t$%q/pZ3B#Bi(skB9$%pBsG564Xi:!4+,(TAG7p#g:#9EZ)*#9RQ_:r690#WqX/$94,(:(#6kLsG(kL44oW:6fDl2i9DEF3454H#:G9lm245c9uiL()?P)*+,-./IS-)-(I01sG)*G901=B6zhEJ:AM9ebcd(2h:67#(89$:;!($2G9,-0KO4VH9kl?$m:)RAG8(Kz|sG)*(2lhb

12、cdQBCcW9DEv4F+&Cc4(Kz4f!&89L#qrFG9ZHU!-(wG9A$Cc4VHd:pZWw-(es0:#9G9wfL#HGcLKzG9hR=B#jX/U*Z4;9DGq8pXY:*9sDl:7f9WL(mrst4uvwx0RMDlF$0G%n-.fMen/0JJVQBA4H#(zaMKLKI/0tsGH#9Ep *,-imq085 ?&%3=) i(9ZH#4TZ:UZL#F$:X/vtkB6%5 A=%&51C679qVa:3.GD4iwvtWW_!XYZ/01F$Dl !#&50& 3&9011 A5(B3C8155B%8)4/01eF$vtnmB2MDlC!#&01

13、4085 #%8B45B%81)jkQ+W4D9K.(F$U*#*7G9;j1LZXQw79bcd4fb7)dqfn+,t9DKz4?3B9DlZs0oW4E7?v2(tzpPQ89fbbcd7)4&HP%F29wupssXWqr?(%zcvd_04NO9S-./012345!Tq/4+,e.;x9ws4NO:fZaZfn24H#(2,-3456d78z|%OI9:lD-;F?#AKz7BPQY89fbbcd7)4&H9WcF.f9_(2SuvL+,t(ST9Kzpk0R#Dlhf9fILJgHggh:K7)Q !#$%& (#%)&*(debcdfb47)9?iN_(E7J2x#(sx9pE

14、5OM.iW_0GnL4H#jP:0Gn%a4(u0K9Kz0R()*oZbcdL#*9)A?;_42,-#n#4+,t(0WV3B9bcdkRsG,-X$!O(p+WV=9o4P&klp*k1!#+,-+. ,-/(0(1*$l*m!.,.$2(#+-$ 3-+0+$-0, 4-,0.*:l*ny3!-+0+$-0, $502 (#6&*Z9ZN9bcd(|NO4!Opj(w9%zn&ob%z&pq4!O:_t(p6W0W.MV=9+,tkl_#4LZ&M7$:kB_o5K$:0tcZnofL#rsZ9bcdE5tuv(wOM4qr.$9Dln:VKG;m !ST70&.&8 9&.&#(:-$(#;.&2 Dl*9tX,-bcdFqkDeW4tF9Z7y8pG:_4X:M7f9m9:cdbcde_H#q/&(VWqr.mw:Z&A+,49DDl$%eWO4.v(Dlp:/A:XYf9?Qc%_4+,e.;x9bcdfb47):ZDlpBLUz4NO(ST

展开阅读全文
相关资源
正为您匹配相似的精品文档
相关搜索

最新文档


当前位置:首页 > 商业/管理/HR > 销售管理

电脑版 |金锄头文库版权所有
经营许可证:蜀ICP备13022795号 | 川公网安备 51140202000112号