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1、Globalization,Global Company,Domestic Company,KFC Moutai Nestle Unilever Dabao BMW,Domestic Company,a) a company that is within the country of its own origin. b) target customers: people of the country,Global Company,跨国公司（transnational corporation）多国企业（multinational enterprises）多国公司（multinational co
2、rporation）全球公司（global enterprises) a) it has a general global strategy and global communication system; b) a company responds to local needs with local solutions.,global adj.globalize v. globalization n.,Globalization (globalisation),an ongoing process and a globe-spanning network of exchangeintegra
3、tion of economies, technologies, societies, and cultures, etc.,Sources of Globalization:, Internationalization of Economic Activity: Trade & Finance Global Liberalization: Domestic and International Technological Changes: IT Revolution (Speed and Cost) Improvements in Transportation Globalized Produ
4、ction Structures: Stateless Corporations,Globalization (globalisation),Core: economic globalization (the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology),Effects of Globalization:, econo
5、my: global common market (free exchange of goods greater immigration, Globalization encompasses: Internationalization (trade & investment) Liberalization (free trade & markets) Universalization (cross-cultural interchange & communication) Westernization (Western cultural dominance) Globalization as
6、“Deterritorialization”,Do global companies do more harm than good? Are you in favor of globalization or against it?,Overview:,1.1 Discussion: Globalization1.2 Listening: For & Against Globalization 1.3 Vocabulary: Entering New Markets1.4 Reading : Going Global1.5 Reading : Phone Rage1.6 Language Rev
7、iew: Comparing1.7 Skills: Managing Telephone Calls1.8 Case Study: Fortune Garments,Vocabulary:,infrastructureflight of capital : capital flight,give-and-take: willingness in a relationship to accept what sb. else wants and give up some of what you wantgather pace: to increase in speedrule the roost:
8、 to be the most powerful member of a group,Stephen Haseler has written books on globalization. 1) pointing out how globalization increases competition; 2) describing how globalization disempowers local governments; 3) suggesting that large multinationals are now more powerful than some governments.,
9、Q & A:,1. S H is generally against globalization. He thinks the advantages are outweighed by a large number of disadvantages.2. A: 2) D: 1); 3),Overview:,Warm-up: Chinese enterprises going globalDiscussion: Why go global?Ways to enter global marketsVocabularySample Case: Boeing,Why Go Global?,result
10、 of the process of globalization;to gain greater market share; to earn more profit as global market; to promote/make awareness of company and build more brands in global market;to gain duty free import of raw material;to gain more & more confidence of local government and domestic customers.,Vocabul
11、ary,acquisition n. take-over; buying another or part of another companyjoint venture: a business activity in which two or more companies have invested together,consortium n. a combination of several companies working together for a particular purposefranchise n. the exclusive right to sell products
12、in a certain area v. to give or sell franchises to sb.,license v. sell the right to a manufacturers trademarklocal partner: a person or company who cooperates with a foreign company who wishes to enter the marketsubsidiary n. a company that is at least half-owned by another company,A consortium is a
13、n association of two or more individuals, companies, organizations or governments with the objective of participating in a common activity or pooling their resources for achieving a common goal. A joint venture (JV) is an entity formed between two or more parties to undertake economic activity toget
14、her. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise.,The Boeing Company (1997 Boeing merged with McDonnell Douglas under the name The Boeing Company)Founded: Seattle, Washington (1916)Headquarters: Ch
15、icago, Illinois, US (September 2001 from Seattle to Chicago)Industry: Aerospace and DefenseProducts: Commercial airliners (747,787 Dreamliner) Military aircraft( Air Force One) Munitions (军需品) Space system,VS,Rival,British Petroleum plcthe third largest global energy companythe 5th largest company in the worldUKs largest companya multinational oil company,Royal Dutch Shell plc Industry: Oil and gasProducts: Petroleum, natural gas, and other petrochemicalsa multinational petroleum company of Dutch and British origins,
